Hires Three Senior Marketing Executives to Lead Global Brand, Marketing
Knowledge and Intelligence, and Integrated Marketing Communications
Initiatives
DALLAS, April 2 /PRNewswire-FirstCall/ -- Kimberly-Clark Corporation
(NYSE: KMB) today unveiled the structure for its new Global Marketing
organization as part of its ongoing effort to extend its brand-building
capabilities, accelerate growth and product innovation, and improve the
effectiveness of its marketing resources. As part of the new structure,
three senior executives with extensive consumer products and marketing
experience will join K-C in new roles that report to Chief Marketing
Officer Tony Palmer. Mr. Palmer joined K-C in October of last year.
"Kimberly-Clark has great strengths in brands, people and leadership,"
Mr. Palmer said. "The changes announced today are designed to build on our
strong talent base to take K-C's global marketing capabilities and teams to
the next level and to transform this important business function into a
strategic driver of growth and innovation in support of our Global Business
Plan.
"We are building a marketing organization that enables great marketers
to develop and grow professionally as they drive exceptional business
performance for K-C worldwide."
K-C Creates Three New Global Marketing Leadership Roles
In support of these priorities, K-C has hired three senior marketing
leaders to work with Mr. Palmer and K-C's marketing teams worldwide to
expand the company's marketing prowess and capabilities.
Andrew Bienkowski will join K-C in the newly created role of Vice
President, Global Brands, responsible for leading the development of brand
strategies for all global Consumer, Health Care and K-C Professional
brands, prioritizing global brand innovation opportunities, and integrating
these plans with business units and geographies. In this role, Mr.
Bienkowski will work with Mr. Palmer to establish a Global Marketing
Leadership Team and several Global Brand Leadership Teams. Most recently,
Mr. Bienkowski served as group marketing director for The Coca-Cola
Company, serving as the CMO for the company's core Coke, Fanta and Sprite
brands in 56 global markets. Prior to Coca-Cola, he worked for 12 years at
Procter & Gamble in brand, country and marketing management roles around
the world. He started his business career at Andersen Consulting.
Roger Chacko is joining K-C in the new position of Vice President,
Global Marketing Knowledge and Intelligence. In this role, Mr. Chacko will
be responsible for the establishment of best practices, standardization of
consumer research tools, and brand research across all global business
units. He will have the ultimate responsibility for ensuring K-C has a deep
understanding of the unmet needs of customers, shoppers and users across
all businesses and for working with teams to convert these insights into
viable new product ideas for exploration by K-C's Innovation and Product &
Technology Development teams. Mr. Chacko previously served as senior vice
president strategy development for consumer, channel, competitive and
category intelligence in North America at Mars, Inc. and has more than 17
years of market research and marketing experience with leading consumer
companies, including The Kellogg Company, Danone Group and ConAgra Foods,
Inc.
Clive Sirkin has joined K-C in the newly created role of Vice
President, Global Integrated Marketing Communications. He will be
responsible for developing plans to integrate and manage marketing
communications worldwide, including agency selection and relationship
management and provider metrics and measurement. In this role, Mr. Sirkin
will ensure K-C is leveraging its scale and maximizing value from its
agency partnerships and its advertising and promotional spending. Prior to
joining Kimberly-Clark, he was group managing director for advertising
agency Leo Burnett Worldwide, responsible for worldwide business strategy
and the implementation of the agency's global creative agenda. He joined
Burnett in 1989 and served in a number of management roles across the
global organization. He previously worked in operations and finance
positions outside the advertising business.
Global Leadership Team Structure for Marketing
To provide clear guidance and leadership for marketing, K-C is
establishing a Global Marketing Leadership Team, which will be responsible
for shaping K-C's marketing vision, beliefs and priorities globally, for
overseeing marketing policies, talent development and best practices, and
for guiding resource allocation for marketing and innovation. The team will
include representatives from K-C's businesses worldwide and will be led by
Mr. Palmer.
K-C will also create Global Brand Leadership teams to set global brand
strategy and governance, share knowledge and guide innovation and
investment priorities for its key brands at the global level. The first two
Global Brand Leadership teams being put in place will focus on the
Kimberly-Clark and Huggies brands.
"Our new marketing structure will help us find new ways to deliver the
promise of our brands through product and service innovations, help us
discover new and surprising ways to better connect with consumers with
relevant and meaningful messages, and help us maximize the return on our
marketing investment," Mr. Palmer said.
"I am confident that the new Global Marketing organization, together
with the members of the Brand Leadership and local marketing teams, will
help accelerate delivery of our Global Business Plan. Ultimately, I believe
these actions will lead to sustainable revenue growth, improved margins and
greater profitability as we evolve K-C into a legendary marketing company."
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable
part of life for people in more than 150 countries. Every day, 1.3 billion
people- nearly a quarter of the world's population-trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being.
With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80
countries. To keep up with the latest K-C news and to learn more about the
company's 135-year history of innovation, visit
http://www.kimberly-clark.com.
SOURCE Kimberly-Clark Corporation
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Related links:
http://www.kimberly-clark.com/
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/19991117/KMBLOGO
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Media, Dave Dickson, +1-972-281-1481,
ddickson@kcc.com, or Joey Mooring, +1-972-281-1443,
joey.mooring@kcc.com; or Investors, Mike Masseth,
+1-972-271-1478, mmasseth@kcc.com, all of Kimberly-Clark
Corporation
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