Product and technology solutions offered
into seven consumer-focused dimensions
SOUTHFIELD, Mich., April 3 /PRNewswire-FirstCall/ -- Lear Corporation
(NYSE: LEA) is transforming the way it brings products to market with its new
Core Dimension product strategy. Lear will now introduce product and
technology solutions as one of seven consumer-focused dimensions: Comfort &
Convenience, Commonization, Craftsmanship, Environmental, Flexibility,
Infotainment and Safety. These categories highlight dimensions of consumer
emphasis where Lear innovation can make vehicles more attractive to consumers
and potentially influence a purchasing decision.
With the core dimension strategy, Lear underscores its ability to provide
automakers with the interior features categorized in the most frequently
mentioned areas of importance by drivers as well as Lear's customers. Within
each dimension, Lear offers consumers numerous innovations from one or more of
Lear's three product segments: seating, electrical and electronics and
interior products.
For example, Lear product experts who are assisting a customer with
identifying product concepts for a vehicle platform favored by consumers who
identify "Safety" as the primary consideration in the vehicle-purchase
decision would focus on features that research has shown to be highly valued
by that consumer segment.
"Given the industry's move away from total interiors, we looked for an
alternative, more flexible way to present the company's product and technology
capabilities," said Douglas DelGrosso, president and chief operating officer
of Lear. "Our relentless focus on customer satisfaction and pursuit of world-
class quality led us to identify these seven dimensions that are most
important to our automotive customers and their consumers."
The seven dimensions identified were chosen based on the impact that each
has on the overall consumer experience.
* Comfort & Convenience - Comfort and convenience features are no longer
reserved solely for expensive luxury vehicles. Lear seating products are
designed to achieve maximum passenger comfort by adding a wide range of manual
and power capabilities. Lear's electronics product portfolio includes an
extensive variety of wireless control systems that enhance driver convenience,
and Lear's Interiors Systems Group offers technology and process innovations
to meet this growing area of consumer demand.
* Commonization - Through the utilization of common systems, Lear offers
a high level of reusable content across designs. This reduces costs but
maintains the flexibility that automakers require to differentiate its
vehicles platforms. While not a specific area of request by consumers, the
benefits from commonization are passed by the automaker to vehicle consumers
through cost and quality improvements.
* Craftsmanship - As a result of extensive consumer research, Lear
understands what customers want in a vehicle interior. Realizing that the
perception of a vehicle's quality is largely dependant upon its "look and
feel" in the eyes of the consumer, Lear engineers and designers have developed
new manufacturing techniques to improve system harmony and design flexibility
for automakers.
* Environmental - Consumer demand for more environmentally responsible
vehicles is growing. Lear works closely with automakers and suppliers to
support "green" manufacturing and to also reduce the environmental impact of
its products. Lear has also turned its expertise in electrical distribution
systems to developing hybrid solutions.
* Flexibility - Adaptability and functionality are key to creating a
vehicle interior that will make a lasting impression on a consumer. To that
end, configurability is emerging as a key purchase consideration. Lear has
received customer awards for its expertise in flexible interior concepts.
* Infotainment - In the increasing world of "connectivity" drivers are
demanding the information and entertainment features that make the daily
commute more productive, or at the very least, relaxing and entertaining.
Lear's expertise in interior components and state-of-the-art multimedia
products can help automakers turn vehicle cabins into personalized
sanctuaries.
* Safety - According to recent studies, safety has emerged as a key
differentiator and vehicle selling point, with 6 of the top 10 features
consumers would most likely purchase in their next automobile being safety
related. Lear's product solutions offer automakers the technology they need
to address the growing safety concern.
With content on more than 300 vehicle models worldwide, Lear is
continually evolving its product and technology capabilities to meet the
changing needs of automakers. Going forward, each of the company's new
products will be brought to market in line with the new seven-dimension
strategy.
Lear Corporation is one of the world's largest suppliers of automotive
interior systems and components. Lear provides complete seat systems,
electronic products and electrical distribution systems and other interior
products. With annual net sales of $17.1 billion, Lear ranks #127 among the
Fortune 500. The company's world-class products are designed, engineered and
manufactured by a diverse team of 115,000 employees at 282 locations in 34
countries. Lear's headquarters are in Southfield, Michigan, and Lear is
traded on the New York Stock Exchange under the symbol [LEA]. Further
information about Lear is available on the Internet at http://www.lear.com/ .
SOURCE Lear Corporation
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Related links:
http://www.lear.com
CONTACT:
Andrea Puchalsky, Director - Corporate
Communications of Lear Corporation, +1-248-447-1651
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