More than 10,000 Engineers and 330 Industry Leading Exhibitors Converge on
San Jose to Partake in "The Power of Brain Power", with a Keynote by Vice
President Al Gore and Technical Training and Events through April 5th, 2007
SAN FRANCISCO, April 3 /PRNewswire/ -- CMP Media's Embedded Systems
Conference (ESC) (http://www.embedded.com/esc/sv), the world's largest event of
its kind, officially opens today in Silicon Valley, gathering more than
10,000 of the industry's brightest minds to partake in "The Power of Brain
Power" through April 5th, 2007 at San Jose's McEnery Convention Center. ESC
highlights include the industry's most comprehensive technical program, a
sold out exhibit floor, the third annual EE Times ACE Awards, the first
Disruption Zone Silicon Valley, the Embedded Connections summit, live
teardowns of a Toyota Prius, Segway personal transporter, Mind Storm Robot,
and a keynote by Vice President Al Gore.
A five day technical program kicked off on Sunday, April 1st and runs
through Thursday, April 5th, offering more than 180 courses and seminars
focused on cutting-edge technology applications and solutions. The
conference will include practical, how-to classes, tutorials and training
sessions to give engineers and managers thorough training and understanding
of the industry's most critical themes. Attendees can study topics such as
DSP & Multimedia, Linux, Multi-core and Multi-Threaded Processors, Power
Management, and Wireless Communications. The conference will also feature
an Industry Address from Intel, free, sponsored sessions by companies like
Xilinx, Avnet, Coverity, ARM and IBM. For a full list of technical program
details, please visit: http://www.embedded.com/esc/sv/techprg/esc/.
The sold out exhibit floor features 330 of the industry's leading
vendors, including Intel, Sun Microsystems, Texas Instruments, Microsoft,
IBM, Microchip, Freescale Semiconductor and IBM, set to highlight their
latest technology advancements, products, and services.
"We're thrilled to officially open this year's conference with a
keynote from former Vice President Al Gore, one of the world's most
prominent thought leaders," said Paul Miller, senior vice president and
group director, CMP Media's Electronics and Software Development Media
Groups. "This year's conference goes further than ever before in providing
the engineers, developers and programmers who create life-changing
technologies everyday with the networking, training and educational
programs to leave the conference with the knowledge and tools to continue
innovating."
Embedded Systems Conference Silicon Valley highlights include:
Former Vice President Al Gore's Keynote
Tuesday, April 3, 11:00am at the Civic Auditorium
Famous for his outspokenness on the environment, most recently with his
Academy Award winning documentary "An Inconvenient Truth," Vice President
Al Gore will address the ESC audience on "The Democratization of
Technology." Consistently an active leader in technology, Vice President
Gore discusses technological advancement and the potential of user
involvement. He identifies key opportunities and challenges, charting a new
digital society.
Prius Teardowns
Tuesday, April 3, 12:15pm and 1:30pm; Wednesday, April 4, 1:15pm and
3:45pm; and Thursday, April 5, 10:00am and 1:00pm on Exhibits Floor
For the first time ever, a teardown team will take apart a Toyota Prius
on the ESC SV show floor, so attendees can take a look at the electronics
inside that power this revolutionary hybrid vehicle. The six modules of the
Prius that will be examined include the User Interface/Dash Module, Airbag
Control Module, Satellite Navigation System/DVD, Inverter/Converter, Engine
Control Module and Skid Control Module.
Segway Teardown
Tuesday, April 3 - 2:30pm on the Exhibits floor
The new Segway Personal Transporter (PT) represents the next generation
in personal mobility, offering several advancements that make the ride even
more intuitive and productive than ever before.
Lego Mindstorm Robot Teardown
Wednesday, April 4 - 11:00am on the Exhibits floor
Come see what's inside the box and how it works. The Lego Mind Storm
has intuitive software which gives the robot intelligence, sound, touch,
ultrasonic and light sensors, and more.
2007 EE Times ACE Awards Gala
Tuesday, April 3, 6:00-10:00pm at the Fairmont Hotel, San Jose
The EE Times third Annual Creativity in Electronics (ACE) Awards
celebrate the creators of technology who demonstrate leadership and
innovation in the global industry and shape the world we live in.
Disruption Zone
On the Exhibit Floor
Disruptive technologies will be front and center when hardware and
software companies such as eASIC, Encirq and Quickfilter Technologies will
present revolutionary technologies or services that will change the future
of the embedded industry with groundbreaking improvements in embedded
design or embedded systems performance.
Industry Address by Intel, Featuring Orange County Choppers
Tuesday, April 3, 3:30pm at the Civic Auditorium
Doug Davis, vice president and general manager, Intel's Embedded and
Communications Group, will discuss how today's embedded environment is
demanding innovation and how processors will rise to meet these challenges.
The Industry Address will feature a special appearance by Orange County
Choppers, the custom motorcycle company behind The Learning Channel hit
television show, "American Chopper."
Brains Collide on the Exhibit Floor
Intel, Sun Microsystems, Texas Instruments, Microsoft, IBM, Microchip,
Freescale Semiconductor and IBM are only a handful of the 100's of leading
industry exhibitors showcasing their latest technology advancements,
products, and services. Conference attendees can gain valuable insight from
product experts on the ESC show floor, open Tuesday, April 3
(12:00-7:00pm), Wednesday, April 4 (10am-7pm), and Thursday, April 5 (10am
-3:30pm). For a complete list of exhibitors, visit
http://fp21.a2zinc.net/clients/fpcmp/esc07/public/fphtml.aspx.
The Attendee Casino Night Reception
Wednesday, April 4 from 7:00pm - 9:00pm at the San Jose Tech Museum of
Innovation
Attendees will have the chance to explore the interactive exhibits at
the Tech Museum and enjoy an evening of games, fun, and networking with
fellow attendees. Hors-d-oeuvres will be offered along with beer and wine,
poker, blackjack and the opportunity to mingle with peers.
To register for ESC SV, visit
http://www.embedded.com/esc/sv/registration.
About the CMP Technology Electronics Group
The CMP Technology Electronics Group is the premier technology and
business media brand serving the information needs of the creators of
technology worldwide. Offering a full suite of products and services to
reach electronics technology professionals throughout the world, the CMP
Technology Electronics Group delivers the most targeted audience and
actionable information to marketers in the electronics technology
community. Each month, the CMP Technology Electronics Group delivers more
than 1 million copies of its print publications, including EE Times, to
subscribers in more than 23 countries and online visitors from 100
countries view more than 8 million pages on its Web sites in seven
languages including EE Times Online and TechOnLine. More than 40,000
decision makers attend its Embedded Systems Conferences each year in
Boston, Silicon Valley, China and Taiwan.
About CMP Technology (http://www.cmp.com)
CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com),
a global provider of news distribution and specialist information services
with a market capitalization of more than $3 billion.
Contact:
Michelle Sabolich
Atomic Public Relations for CMP Technology
michelle.sabolich@atomicpr.com
(415) 402-0230
SOURCE CMP Technology Electronics Group
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Related links: http://www.cmp.com/
CONTACT: Michelle Sabolich of Atomic Public Relations, +1-415-402-0230, or michelle.sabolich@atomicpr.com, for CMP Technology
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