General Manager and Software Architect of Microsoft and VP of Marketing and
Business Development, Sun Microsystems to discuss service-oriented devices
and chip multi-threading
SAN FRANCISCO, April 3, 2008 /PRNewswire/ -- TechInsights today
announced that executives from Microsoft and Sun Microsystems will be
presenting industry addresses at this year's Embedded Systems Conference
Silicon Valley.
ESC Silicon Valley is the largest event for the design engineering
community to learn, collaborate and celebrate innovation and annually
brings together the top engineers and managers in the industry. This year's
event will be held April 14 - 18 at the McEnery Convention Center in San
Jose, Calif.
Microsoft, Opportunities in an Evolving Market: Smart, Connected,
Service-Oriented Devices
Presenters: Kevin Dallas, General Manager, Windows Embedded and Mike
Hall, Software Architect, Windows Embedded.
-- Dallas and Hall will address the recent growth in the embedded
industry as being driven by new embedded devices that have advanced
computing capabilities and are IP connected.
-- The discussion will also explore how these devices are creating new
business models and growth opportunities for OEMs, enterprises and
service providers by evolving to both accept services, as well as
expose the data they contain as a service.
Sun Microsystems, Chip Multi-threading: The Processor Architecture for
the Future of Embedded Systems
Presenter: Mike Knudsen, Vice President of Marketing and Business
Development -- Microelectronics Group.
-- Knudsen will address the recent threats in the embedded systems of
diminishing processor performance from higher frequencies, increased
processor heat output, and memory latency bottlenecks.
-- The discussion proposes how CMT processors will positively affect
the future of the industry by delivering two to three times the
throughput of dedicated network processors, run cooler than general
purpose processors, and virtually eliminate memory latency.
Commentary:
Rich Nass, for TechInsights "The Industry Addresses will be one of the highlights of ESC Silicon
Valley, as we have two of the most influential giants in the embedded
industry, Microsoft and Sun Microsystems, speaking on current issues in the
industry. The presenters will address the issues of negotiating an evolving
market; as well as how to forecast future innovation, by investing in
today's technologies."
Kevin Dallas of Microsoft:
"We are honored to be presenting at the Embedded Systems Conference in
San Jose this year," said Kevin Dallas, General Manager of the Windows
Embedded Business at Microsoft Corp. "The Embedded Systems Conference is
the perfect place to reach the developer community, OEMs, partners and
customers, and we hope to share with them our energy and excitement about
the future generation of smart, connected, service-oriented devices."
Mike Knudsen of Sun Microsystems
"The combined impact of both growth in services and in connected
endpoints (formally referred to as subscribers) is dramatically increasing
the need for more highly-threaded systems at the edge and throughout the
network, to keep up with all the traffic. Multicore and multi-threaded
processors are designed to meet this challenge, and to enable the next era
of scalability in the coming connected planet. Going forward, multicore,
multithreaded processors will power the platforms of choice for the
industry's leading systems designers."
For more information on the two Industry Addresses at the 2008 ESC
Silicon Valley visit:
http://www.techinsightsevents.com/web/esv/industryaddress
To register for ESC Silicon Valley visit:
http://www.embedded.com/esc/sv
About ESC
ESC is where the global design engineering community gathers to learn,
collaborate and celebrate innovation. Held in Silicon Valley, Boston and
India, the Embedded Systems Conference empowers the global design
engineering community with hundreds of essential technical training classes
and accreditation opportunities. For more information and to register for
our events visit http://www.embedded.com/esc/sv.
About TechInsights (http://www.techinsights.com)
TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators
of Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as
EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences
and Portelligent, TechInsights is the leading dedicated information and
services business serving the worldwide electronics market. For more
information, please visit http://www.techinsights.com. TechInsights is a
division of United Business Media (http://www.unitedbusinessmedia.com/), a
global provider of news distribution and specialist information services
with a market capitalization of more than $2.5 billion.
Contact:
Jessica Devaney or Leslie Denson, Horn Group (on behalf of TechInsights)
jdevaney@horngroup.com / ldenson@horngroup.com
617.431.1020
SOURCE TechInsights
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Related links:
http://www.techinsights.com
CONTACT:
Jessica Devaney, jdevaney@horngroup.com, or
Leslie Denson, ldenson@horngroup.com, both of Horn Group, for
TechInsights, +1-617-431-1020
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