Kmart Is Exclusive Sponsor During Peak Mid-Day Hours on CBS MarketWatch.com
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SAN FRANCISCO, April 4 /PRNewswire/ -- CBS MarketWatch.com is turning
itself blue in conjunction with this week's launch of the BlueLight Special at
Kmart stores nationwide and online at BlueLight.com.
Utilizing cutting edge "rich media" technology,
MarketWatch.com, Inc. (Nasdaq: MKTW), the Internet's leading source of
financial news and information, will turn its CBS MarketWatch.com home page
blue every time a user enters the site. This "blue wash" is followed by
synchronized flash creative in two coordinated advertising slots. The flash
animations, developed by TBWA Chiat Day, focus on Kmart's new BlueLight
Special and work together seamlessly with the blue wash effect.
"This blue wash concept is a first for both Kmart and MarketWatch.com,"
said Scot McLernon, MarketWatch.com Executive Vice President of Advertising
Sales. "State-of-the-art ad formats featured in this program are a powerful
example of where online advertising is going. Our site re-design, launched in
February, supports these exciting new ad elements that will make a huge
difference in reaching audiences for the consumer and packaged goods
industries."
He continued: "Dayparts advertising provides our clients with a targeted,
more consistent presence in front of their consumers. This technique was
designed to provide traditional companies with a more potent online marketing
solution. Our new 'High Impact Impressions' program allows advertisers to
select optimal days and times when their consumers are most likely to be using
or thinking about their products. Then, the rich media creative fully
leverages the impact."
The Kmart BlueLight Special campaign will include an array of pioneering
advertising formats that are part of MarketWatch.com's newly unveiled
"Innovative Solutions" program.
ABOUT MARKETWATCH.COM, INC.
MarketWatch.com, Inc., a leading financial media company, is the number
one financial news and information source on the Internet. Founded in 1997,
MarketWatch.com operates three Web sites: cbs.marketwatch.com, bigcharts.com,
and the U.K.-based ftmarketwatch.com. In addition to offering top-notch
financial reporting and news searching capabilities on its Web sites,
MarketWatch.com licenses a wide array of financial data and tools in
custom-designed formats for major brokerages and Internet sites. The Company
also produces the syndicated CBS MarketWatch Weekend program, airs financial
reports over CBS Network Television, and provides hourly updates on the
MarketWatch.com Radio Network. Editorial content from cbs.marketwatch.com is
now published in major newspapers in two top U.S. markets.
SOURCE MarketWatch.com, Inc.
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Related links:
http://cbs.marketwatch.com
CONTACT:
Dan Silmore of MarketWatch.com, Inc.,
415-733-0582, or dsilmore@marketwatch.com; or Elizabeth Ames of
BOLDE Communications, 212-727-1680, or eames@boldepr.com
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