An intelligent, integrated way for customers to manage all of their money
NEW YORK, April 4 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today announced E*TRADE Complete, an integrated online financial
solution that allows customers to fully optimize their entire financial
portfolio by maximizing their use of day-to-day cash and credit while taking
into account long-term investments. With E*TRADE Complete, the Company is
leveraging a unified technology platform to merge the strengths of its online
investing and banking products into a new package that will provide customers
with unparalleled financial flexibility and value. E*TRADE Complete will
serve as the cornerstone of the Company's serious investor strategy, as it
brings new and better financial advantages to its customers that traditional
brokers and banks typically reserve for their highest net worth customers.
Beginning today, every consumer who applies for an E*TRADE investment account
will automatically benefit from the features of E*TRADE Complete, which can be
found at http://www.etrade.com/complete.
"Most consumers are not optimized when it comes to how they manage their
money, invest their cash, and use credit. The reason is that most consumers
either don't know they could be doing a lot better or they don't feel they
have the time to do better. E*TRADE Complete takes care of both -- It
educates those who don't know and it makes it easy and efficient for those who
don't have the time," said R. Jarrett Lilien, President and Chief Operating
Officer, E*TRADE FINANCIAL Corporation.
E*TRADE Complete was developed to help consumers gain financial
intelligence and efficiency with easy-to-use tools and resources. The
solution offers integrated investing, trading, banking and borrowing features,
and introduces the industry's first Cash Optimizer, which instantly calculates
the earning potential of a customer's uninvested cash, ensuring that every
customer has the ability to maximize the interest they earn.
"E*TRADE Complete puts money back into the pockets of our customers and we
are confident that consumers will respond to this offering with the same
enthusiasm they showed at the onset of online trading ten years ago," Mr.
Lilien continued. "As with online trading, the financial optimization enabled
by E*TRADE Complete provides customers with value they cannot get in the world
of traditional banks and brokers."
E*TRADE Complete integrates current brokerage and bank features and is
designed to add significant value to retail customers' overall financial
management and investing strategies:
* Complete View of a customer's relationship with E*TRADE, all in one
place online -- displayed with new features both by accounts or by
overall asset allocation
* New and unique Intelligent Cash Optimizer that enables customers to
instantly calculate the earning potential of their uninvested cash
* Quick Transfer, an integrated tool that enables customers to easily
transfer funds to and from outside accounts, giving them immediate
investing power precisely when and where they want it(1)
* E*TRADE FINANCIAL's ground-breaking two-factor authentication security
solution program that adds an additional layer of security to protect
customers' identities and account information from access by
unauthorized persons
* Unlimited ATM refunds from any ATM nationwide(2)
* Money market account with current rates as high as 2.50% APY(3)
* Free platinum debit card
* Free cash management tools, including free checking with images of
customers' cleared checks online and free access to an integrated
online bill payment service
* "Smart Alerts" personalized to meet customers' need for information on
account activity, communicated via email and the Web site
* Enhanced cash management transaction history, displaying customers'
cash transactions in one view, with the ability to categorize and sort
for customized reporting
About E*TRADE FINANCIAL
The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.
Important Notice
E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.
(1) For details and important information about QuickTransfer, please
visit http://www.etrade.com/quicktransfer for a listing of limitations,
restrictions and time deadlines associated with this service.
(2) E*TRADE will not charge customers a fee for withdrawing funds from
any ATM but the owner/operator of some ATMs may. In those cases,
E*TRADE will automatically refund a customer's account for the amount
of the fee by the end of the following business day. The level of a
customer's refunds based on account activity.
(3) The E*TRADE Money Market Account is offered by E*TRADE Bank. Annual
Percentage Yield (APY) of 2.50% as of 4/1/05 and applies to accounts
with balances of $50,000 or more. Accounts with balances of
$5,000-$49,999 will earn 1.80% APY and accounts with balances of less
than $5,000 will earn 0.30% APY. A $100 minimum deposit is required
to open account and customers must maintain a balance of $1,000 or
$5,000 in total E*TRADE Bank deposits, by the end of the second
statement cycle to avoid a $10 monthly fee on the account. Fees may
reduce earnings. Yields subject to change daily.
E*TRADE FINANCIAL Media Contact
Pam Erickson
E*TRADE FINANCIAL Corporation
617-296-6080
pam.erickson@etrade.com
E*TRADE FINANCIAL Investor Relations Contact
Adam Townsend
E*TRADE FINANCIAL Corporation
703-236-8719
adam.townsend@etrade.com
SOURCE E*TRADE FINANCIAL Corporation
 back to top
Related links:
http://www.etrade.com
CONTACT:
Media, Pam Erickson, +1-617-296-6080,
pam.erickson@etrade.com, or Investors, Adam Townsend,
+1-703-236-8719, adam.townsend@etrade.com, both of E*TRADE
FINANCIAL Corporation
|
