One-Day Forum Highlights World Premiere Products, Pits Newest Processors
Head-to-Head and Officially Releases Results of Wide-Ranging Market Survey
SAN FRANCISCO, April 4 /PRNewswire-FirstCall/ -- The Microprocessor Summit
returned to the Embedded Systems Conference (ESC) yesterday for the second
year, setting the stage for major semiconductor companies to introduce new
embedded processors, microcontrollers, digital signal processors, and to
debate the pros and cons of today's hottest products. The one-day Summit
attracted the electronics industry's leading embedded designers, chip
architects, chip industry executives, analysts, press, and venture
capitalists, who heard juried announcements of the industry's most innovative
new products and were the first to hear the results of the ESD Embedded
Survey, CMP Media's annual examination of the state of the embedded technology
market.
"The Microprocessor Summit was a huge hit, and kicked off the Embedded
Systems Conference with a full day of new product debuts, exciting breakout
sessions, and a sneak peek at the 2006 ESD Embedded Survey -- giving all
attendees an in-depth look into the current state of the embedded market,"
Jim Turley, editor-in-chief of Embedded Systems Design. "Based on the
overwhelming response and enthusiasm this year, we'll be sure to bring it back
bigger and better in 2007."
The Summit, sponsored by Xilinx, BDTI, and The Linley Group, took place at
the San Jose Fairmont Hotel, and marked the opening day of the Embedded
Systems Conference, which returns to the heart of Silicon Valley, April 3-7.
The day included world premieres of new products in the morning, and an
afternoon of breakout sessions where the industry's top companies showcased
their latest processors, while editorial moderators led discussions on the key
distinctions among the competition.
Program Chair Jim Turley moderated a New Products Announcements
presentation where companies Altera, AMCC, Intelasys, and Luminary Micro
premiered their latest innovations. Attendees heard real-time analysis by an
independent staff of editors and analysts, and learned what each of these new
chips mean to customers and to the industry. Audience members were able to ask
questions of company representatives, while speakers were challenged to defend
their products and strategies.
The new announcements spanned the high end and the low end of the
technology spectrum. Altera unveiled a new technology that allows chips to be
automatically designed from their software, while startup Luminary Micro set a
new low price point of just $1 for a 32-bit microprocessor. In between,
Intelasys showed off its 24-processor multi-core design and AMCC pulled the
wraps off a new chip for industrial systems. Taken all together, the
announcements showed that innovation is alive and well outside of the
mainstream PC business.
The day included breakout sessions with head-to-head competition among
leading vendors. Session highlights include:
-- Media Processors: Analog Devices, Atmel Norway and Texas Instruments
discussed the latest processors and applications for digital video.
-- Low End Processors: Rabbit Semiconductors, Texas Instruments and
Dallas Semiconductor/Maxim presented on 8- and 16-bit processors,
and what these leading vendors are doing to protect their positions.
-- Digital Signal Controllers: presentations by Freescale
Semiconductor, Microchip Technology, Inc. and Texas Instruments on
digital signal controllers (DSC), targeting motor control and other
computationally demanding control-loop applications.
-- High End Processors: Examining processors that deliver enough
performance for the most demanding embedded applications -- such as
security, networking, and communications infrastructure, with
presentations by Cavium Networks, Freescale Semiconductor, and P.A.
Semi.
Attendees to the Microprocessor Summit also heard the first release of
results of the 2006 ESD Embedded Survey -- a detailed insider's look into the
current state of the embedded market, including operating systems, languages,
chips, and vendors working engineers prefer, and which ones they dislike. CMP
Media's extensive research covers topics and developers spanning international
trends, and this was the first opportunity for attendees to see how the
numbers add up before the results are officially released.
"Now in its 15th year the annual survey is a highlight of the conference
and a much-anticipated look into the hearts and minds of engineers across
North America," added Turley. "This year's results showed that software, not
hardware, is the first thing on engineers' minds when they're evaluating
competitive chips. Even hardware engineers admit that software features like
compilers and debuggers have a big influence on their buying decisions --
eclipsing price, performance, and power consumption. The survey also showed,
to no one's great surprise, that most engineering projects are late but also
quantified the schedule slip at four months for the average 14-month project."
The Embedded Systems Conference (ESC) is North America's largest
electronic systems design event, and will welcome thousands of the world's
electronics engineering elite, gathered in one place to showcase their latest
innovations and technological achievements. Conference highlights include a
comprehensive technical program and design seminars, an exhibit show floor
featuring the industry's top players, a keynote address by inventor and
entrepreneur Dean Kamen, and the co-location of the D2M conference. For the
complete Embedded Systems Conference program, visit: http://www.embedded.com/esc/sv.
About CMP Media's Electronics Group
The CMP Media Electronics Group is the premier technology and business
media brand serving the information needs of the creators of technology
worldwide through print, online and conferences.
As the most comprehensive and integrated source of electronics technology
information, the CMP Media Electronics Group offers a full suite of products
and services to reach electronics systems design professionals throughout the
world. With its combination of media properties, the CMP Media Electronics
Group focuses on delivering a targeted audience and actionable information to
marketers in the electronics technology community.
Each month, CMP Media's Electronics Group delivers more than 1 million
copies of its publications in five languages to subscribers in 55 countries.
Online visitors from more than 100 countries view more than 7.5 million pages
on its Web sites in six languages and in a year, more than 35,000 decision
makers from 48 countries attend its conferences in North America, China,
Taiwan and Europe.
CMP Media's Electronics Group properties include:
* Print -- EE Times, Embedded Systems Design, Electronics Supply &
Manufacturing
* Online -- EE Times Online, DesignLines, PlanetAnalog.com,
Embedded.com, my-esm.com, CommsDesign.com, and SupplyLines
* Conferences -- Embedded Systems Conferences, Embedded Connect and
Design Seminars
About CMP Media (http://www.cmp.com)
Through its market-leading portfolio of trusted information brands in the
technology, healthcare and lifestyles industries, CMP Media has earned the
confidence of more professionals and enthusiasts in these fields than any
other media company. As a result, CMP is the premier provider of access,
insight and actionable programs designed to connect sellers and buyers in each
of these industries in ways that yield superior return on investment. CMP
Media is a subsidiary of United Business Media
( http://www.unitedbusinessmedia.com ), a global provider of news distribution
and specialist information services with a market capitalization of more than
$3 billion.
Contact:
Julia Konstantinovsky
Atomic Public Relations for CMP Media
julia@atomicpr.com
415-402-0230
SOURCE CMP Media's Electronics Group
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Related links:
http://www.embedded.com
http://www.cmp.com http://www.unitedbusinessmedia.com
CONTACT:
Julia Konstantinovsky of Atomic Public
Relations, +1-415-402-0230, or julia@atomicpr.com, for CMP Media
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