CHICAGO, April 5 /PRNewswire/ -- MarketWatch.com, Inc. (Nasdaq: MKTW), the
Internet's leading source of financial news and information, announced today
that the company has elected Christie Hefner, Chairman & CEO of Playboy
Enterprises, Inc., to its board of directors. The board announcement was made
at Comdex Chicago 2001 by Larry Kramer, Chairman & CEO of MarketWatch.com,
Inc.
"We are delighted to welcome Christie Hefner to our board, and we look
forward to drawing on her experience and insight as we build MarketWatch.com's
brand and position going forward," said Mr. Kramer. "Christie brings more
than 10 years of leadership as head of one of the best known and largest
international multi-media companies."
Hefner oversees policy, management and strategy in all areas of Playboy
Enterprises (NYSE: PLA). She joined Playboy in 1975 and worked in a variety of
the Company's businesses. In 1988, she was elected to her present position of
Chairman and CEO.
During her tenure, Hefner has restructured operations, eliminated
unprofitable businesses and initiated the Company's highly successful
electronic and international expansion. Through licensees, the Company offers
a wide range of Playboy-branded apparel and lifestyle products in more than 70
countries. She also extended Playboy's influence worldwide by forming
alliances with international partners that now produce and distribute 16
editions of Playboy magazine, and operate Playboy TV networks in Europe, Latin
America and Asia. In 1994, Hefner continued the Company's electronic
expansion onto the Internet, when Playboy became the first national magazine
on the World Wide Web. Playboy.com is a leading online destination for men and
its operations include a successful e-commerce venture, Playboystore.com; a
fast-growing subscription site, Playboy Cyber Club; and a soon to be launched
online gaming site called Playboy Sportsbook.
"I am pleased to be joining the MarketWatch.com board, as it will give me
the opportunity to contribute to the next phase of growth for this world-class
financial news media company," said Ms. Hefner.
About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multimedia
entertainment company that publishes editions of Playboy magazine around the
world; operates Playboy and Spice television networks and distributes
programming via home video and DVD globally; licenses the Playboy and Spice
trademarks internationally for consumer products; is developing a Playboy-
branded, location-based entertainment business, anchored by casinos; and
operates a direct marketing business, including Critics' Choice Video and
Collectors' Choice Music catalogs and Web sites. The company also operates
Playboy.com, Inc., which includes the Playboy.com, Playboy Cyber Club, Playboy
Store and Cyberspice Web sites.
About MarketWatch.com, Inc.
MarketWatch.com, Inc., a leading financial media company, is the number
one financial news and information source on the Internet. Founded in 1997,
MarketWatch.com operates three web sites: cbs.marketwatch.com, bigcharts.com,
and U.K.- based ftmarketwatch.com. In addition to offering top-notch
financial reporting and investment tools on its web sites, MarketWatch.com
licenses a wide array of content and tools in custom-designed formats for
major brokerages and Internet sites. The Company also produces the syndicated
CBS MarketWatch Weekend program, airs financial reports over CBS Network
Television, and provides hourly updates on the MarketWatch.com Radio Network.
Editorial content from cbs.marketwatch.com is now published in newspapers in
two top U.S. markets and over major wireless networks.
SOURCE MarketWatch.com, Inc.
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Related links:
http://cbs.marketwatch.com
CONTACT:
Dan Silmore of MarketWatch.com, Inc.,
415-733-0582 or dsilmore@marketwatch.com; or Elizabeth Ames of
BOLDE Communications, 212-727-1680 or eames@boldepr.com, for
MarketWatch.com, Inc.
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