With New t509, Samsung's the Only Phone Maker to Feature Three Distinct Form
Factors in Ultra Slim Line-Up
LAS VEGAS, April 5 /PRNewswire/ -- Samsung Telecommunications America
(Samsung) today unveiled a super slim bar phone that is expected to be the
thinnest available in the U.S. when it launches this spring. The Samsung
t509, displayed for the first time at the CTIA Wireless 2006 trade show,
boasts an ultra-thin profile of only 9.8 mm. With the addition of the t509 to
its U.S. product portfolio, Samsung leads the industry as the only company to
have three distinct slim phone designs -- clamshell, slider and bar.
Driving the global trend and popularity of slim, wide-screened phone
designs, Samsung's growing U.S. portfolio of ultra-slim phones is part of the
company's aggressive global strategy in the slim phone category, demonstrating
how quickly and effectively Samsung recognizes and acts on consumer demands.
While Samsung delivers on developing smaller and thinner mobile phones, the
company does so without compromising on reliability or on providing premium
multimedia capabilities.
The functionality provided by a slim phone with expanded screen supports
crucial advanced multimedia features, such as entertainment services,
streaming video and messaging. The t509 joins Samsung's successful slim
predecessors, the a900, featuring a clamshell design, and the t809, with its
slider design. Both phones support impressive multimedia features and each
measures less than 15 mm thin. Also included in Samsung's upcoming portfolio
of sleek, slim phones is the d807, a stylish black and chrome slider expected
in the U.S. this summer.
The t509 and d807 feature high-speed EDGE connectivity and Bluetooth(R)
wireless technology to support delivery of entertainment and information on-
demand services. Each phone boasts large, vivid 262K-color screens, ideal for
watching streaming videos or viewing images taken with the phones' integrated
cameras. On the d807, an external memory slot, supporting microSD(TM) memory
cards, allows for additional external content storage.
"Samsung's industry leadership is based on our ability to deliver
innovative phone designs, especially as consumers demand thinner and sleeker
devices," said Peter Skaryzynski, senior vice president, Samsung. "When
consumers choose one of our slim phones, they are getting an intelligently
designed handset that integrates the best features and functionality on the
market."
Samsung's reputation to develop slim designs with advanced features
started early with the introduction of the company's first 9.8 mm mobile
phone, the SPH-N2000, in Korea in 2001. Samsung will continue to introduce
additional slim concept designs throughout the world with various form factors
and features.
Global products announced earlier this year and on display at CTIA include
the credit-card sized SGH-P300 phone, which measures 8.9 mm and comes packed
with a 1.3 megapixel camera, music player and advanced video recording
capabilities. Samsung's SGH-D870 is the world's thinnest three megapixel
camera phone in a slider form factor, and the SGH-D520 and SCH-Z540 are both
slim, elegantly designed multimedia phones.
About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of
Samsung Electronics Co., Ltd., researches, develops and markets wireless
handsets and telecommunications products throughout North America. For more
information, see STA's website at http://www.samsungwireless.com .
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2005 parent company sales of US$56.7 billion and net income of US$7.5 billion.
Employing approximately 128,000 people in over 90 offices in 51 countries, the
company consists of five main business units: Digital Appliance Business,
Digital Media Business, LCD Business, Semiconductor Business and
Telecommunication Network Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital TVs,
memory chips, mobile phones, and TFT-LCDs. For more information, please visit
http://www.samsung.com
SOURCE Samsung Telecommunications America, L.P.
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Related links:
http://www.samsungwireless.com
http://www.samsung.com
http://www.ctiawireless.com/index.cfm
CONTACT:
Michelle Webb of Publicis Dialog,
+1-214-293-5262, or michelle.webb@publicics-usa.com , for Samsung
Telecommunications America, L.P.
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