Personalization Products Tap Next Wave of Street Style
MONTREAL, April 5 /PRNewswire-FirstCall/ -- Cellphones everywhere are
about to get retro-fitted with board sports-inspired graphics thanks to new
boarding lifestyle wallpapers from two of the original skate and snowboarding
brands, Vision Street Wear(R) and Lamar(R), produced by Airborne
Entertainment, a subsidiary of CYBIRD Co., Ltd. With exploding retail
placement and projected record sales of board sports-inspired footwear and
clothing, these wallpapers are certain to appeal to a burgeoning young teen
audience keen to express themselves through customized mobile personalization
products.
"For three decades, Vision and Lamar have been renowned as the epitome of
style and cool," said Airborne Entertainment CEO Garner Bornstein. "So much
of mountain and street lifestyle is expressed through graphics, and we can't
wait to take on the challenge of making cellphones as eye-popping as boards
and t-shirts."
Founded in 1976, Vision Street Wear(R) designed the early prototypes for
what eventually became the modern skateboard. By the end of the 1980s,
Vision(R) had become an $80,000,000 top-selling global skateboard brand.
Vision(R) now boasts a 29-year heritage as one of the true innovators in
action sports lifestyle and attitude. With these roots, Vision(R) is ideally
positioned to capture the exploding street-style-oriented youth demographic.
Since its founding in 1989, Lamar(R) has steadily grown into a dominant
multi-category brand. Like Vision(R), Lamar(R)'s Southern Californian core
skate origins continue to inspire its products today -- a fact that speaks to
the hardcore rider lifestyle that is so popular with males between the ages of
13 and 23. Lamar(R)'s trend-setting graphics and styling are propelling the
brand into new product categories and distribution, with cell phone wallpapers
as its latest offering. For more information, please visit
http://www.airborne-e.com.
About Airborne Entertainment Inc.
Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., is a leading
provider and publisher of premier mobile entertainment content and
applications, including games, images, video, ringtones, ringbacktones and
informational content. Airborne's product portfolio consists of original and
branded properties including Family Guy(TM), Maxim ToGo(TM), SPEED TV
Mobile(TM), NHL Mobile(TM) and Donald Trump's Real Estate Tycoon(TM).
Airborne's products are available across wireless carriers in North America
and Europe, and the company provides retailers and branded destinations the
ability to reach mobile consumers directly via premium and promotional
channels. For more information, visit http://www.airborne-e.com.
About Collective
Collective was formed in January 2004 and is the owner and license
operator of the Airwalk(R), Genetic(TM), Vision(R) and Vision Street Wear(R),
Vision Skateboards(TM), Vision Snowboards(TM), Lamar(R) and LTD(R), Dukes(R),
Rage(R), Ultra-Wheels(R) and Skate Attack(R) brands. Collective is based in
Englewood, Colorado.
SOURCE Airborne Entertainment Inc.
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Related links:
http://www.airborne-e.com
CONTACT:
Jonalyn Morris of Bender/Helper Impact,
+1-310-473-4147, jonalyn_morris@bhimpact.com, for Airborne
Entertainment
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