Supported by Leading Industry Organizations, dotMobi Will Begin Registering
Names in Late May
LAS VEGAS, April 5 /PRNewswire/ -- Today, Mobile Top Level Domain (mTLD)
announced the availability of the first and only Internet address created for
mobile phones: ".mobi".
"The dotMobi Internet address, which is set for launch on May 22nd, brings
the ease of accessing the Internet from the PC to mobile phones everywhere,
and clearly indicates Internet sites and applications that are designed for
consumers on the go," said Neil Edwards, CEO, mTLD Ltd. "dotMobi is the
Internet made mobile."
"More people have access to an Internet-ready phone than to a PC with
Internet access," said Edwards. By 2008, researchers expect 1.3 billion people
to be connected to the Internet through mobile devices.
However, accessing the Internet on a mobile phone can be frustrating.
Downloading content to mobile devices can be expensive, slow, exceed screen
size, and difficult to navigate.
"Many existing Internet sites are grounded in desktop PC-oriented services
and were not designed with a mobile phone in mind, which has led to less than
ideal performance for consumers," said Edwards. "The dotMobi sites are
tailor-made for browsing and navigating on the mobile phone, making a far
better experience."
To make creating Web sites for mobile Internet functional and reliable,
mTLD has developed rules and best practices, all based on open standards, for
content developers and service providers. This ensures that their Web sites
can be viewed and navigated by any mobile phone.
The consultative dotMobi Switch On! Web Browsing Guide may be found at
mtld.mobi. A guide for mobile messaging will be launched later this year.
These guides are based on best practices specified by the World Wide Web
Consortium's Mobile Web Initiative (MWI).
mTLD has already issued temporary domain names to Newbay, Nokia, TIM,
Vodafone and Weather Channel, among others, to demonstrate the improved
reliability of downloading dotMobi Web content on mobile devices.
"Many Americans will experience broadband for the very first time through
wireless technology and research shows that consumers would like to access the
Internet and other data services using their mobile devices," said
Steve Largent, President and CEO of CTIA. "Ensuring predictable and reliable
Internet access from any device on any network is important to CTIA -- The
Wireless Association(R). CTIA is proud to announce that our members will be
eligible for early Sunrise Period registration for dotMobi domains beginning
May 22."
To see hands-on demonstrations of dotMobi Web sites on mobile phones at
CTIA Wireless 2006, visit the "family room" at the CTIA Wireless Home and
booth #2615.
mTLD Backed by Industry
Backed by many of the world's leading mobile operators, handset
manufacturers and software developers, mTLD has been designated the official
worldwide registry for the dotMobi domain.
Leading mobile industry associations including the GSM Association (an
mTLD founding investor), CTIA -- The Wireless Association(R), and the Mobile
Marketing Association have lined up to support an early dotMobi launch for
their members May 22-29, 2006. Referred to as the sunrise period, this launch
offers the mobile industry a week-long advance period to register their trade
and service marks.
mTLD is working closely with the World Intellectual Property Organization
(WIPO), registrars, copyright bodies and site owners to ensure that trademarks
are properly protected during the sunrise period.
For more information on the dotMobi sunrise program, visit mtld.mobi.
About mobile Top Level Domain, Ltd.
mobile Top Level Domain Ltd (mTLD), a joint venture company based in
Dublin, Ireland, is leading the development of Internet usage from mobile
devices by switching on the dotmobi domain name. Unique among domain name
providers, mTLD ensures that services and sites developed around dotmobi are
optimized for use by mobile devices. Consumers on the go can have confidence
that the Internet site or service will work from their mobile device when
using the dotmobi address.
The company gained approval from ICANN (Internet Corporation for Assigned
Names and Numbers) for the '.mobi' Sponsored Top level Domain (TLD) in the
second half of 2005. mTLD is backed by leading mobile operators, network and
device manufacturers, and Internet content providers. Investors in mTLD
include Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom
Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and
Vodafone. mTLD is also a sponsor of W3C's Mobile Web Initiative.
CONTACT:
Danielle Siemon
Edelman Public Relations
+1-650-429-2739
danielle.siemon@edelman.com
Vance Hedderel
mobile Top Level Domain, Ltd.
+1-703-485-5563
vhedderel@mtld.mobi
SOURCE dotMobi
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Related links:
http://mtld.mobi
CONTACT:
Danielle Siemon of Edelman Public Relations,
+1-650-429-2739, or danielle.siemon@edelman.com, for dotMobi; or
Vance Hedderel of mobile Top Level Domain, Ltd., +1-703-485-5563,
or vhedderel@mtld.mobi
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