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Parlux Signs Worldwide License for Paris Hilton Sunglasses

    FORT LAUDERDALE, Fla., April 5 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) announced today that it had entered into an
exclusive worldwide license agreement to develop and market sunglasses for
Paris Hilton.  Following the successful launch of Paris Hilton fragrances in
2004, the Company entered into similar agreements with Ms. Hilton for watches,
handbags, small leather goods and cosmetics, and will now offer a complete
range of complementary accessories worldwide.
    The Company also announced it had recently entered into a distribution
agreement with A Tempo Collectors, S.L., a Spanish company, to distribute
Paris Hilton watches throughout Europe and Eastern Europe, excluding Russia.
    Ilia Lekach, Chairman and CEO of Parlux, commented, "We are very pleased
with the continuing progress of Paris Hilton accessories. We encountered some
initial delays in development, but will commence shipment of handbags and the
PH line of fashion watches during this quarter."  Mr. Lekach continued, "We
will proceed with the International roll out of all accessories as we continue
to negotiate additional distribution agreements."

    Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige products and, in addition to the Paris Hilton licenses, holds the
licenses to manufacture and distribute the fragrance brands of Perry Ellis,
GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund and
Fred Hayman Beverly Hills.

    The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995.  Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements.  These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner.  Readers are cautioned not to place undue
reliance on these forward statements, which speak only as of the date thereof.
The Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence of
unanticipated events.


SOURCE Parlux Fragrances, Inc.




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Related links:
  • http://www.parlux.com
    Company News On-Call:
  • http://www.prnewswire.com/comp/674987.html
    CONTACT:
    Ilia Lekach, +1-954-316-9008, ext. 116, or
    Frank A. Buttacavoli, ext. 117, both of Parlux Fragrances