ATLANTA, April 6 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL)
affiliate, Total Sports, Inc., announced late yesterday that
http://www.finalfour.net, the official web site of the NCAA(R) Men's and Women's
Basketball Championships, concluded the 2000 collegiate basketball season with
record traffic numbers for its real-time TotalCast(TM) coverage of the NCAA
Tournament. Total Sports' TotalCast(TM) coverage, featuring all 126 games of
the Division 1 Men's and Women's NCAA Tournament, hosted more than 158 million
page views -- nearly doubling that of 1999.
Bull Run currently has an 11.4% ownership in Total Sports, the event-
centered online sports media company. Produced by NCAA Online (http://www.ncaa.org )
and Total Sports, http://www.finalfour.net is part of the network of NCAA
Championship sites, http://www.ncaachampionships.com , an online network created by
NCAA Online, Host Communications and Total Sports. Host Communications, based
in Lexington, Ky., is a wholly owned subsidiary of Bull Run which handles the
marketing activities for the NCAA, 13 colleges and universities and five
intercollegiate conferences.
"Total Sports was the key ingredient in allowing college basketball fans
to not miss one minute of this year's competition or game statistics over the
Internet," said Robert S. Prather, President and CEO of Bull Run. "We believe
in Total Sports, its web of sports-based Internet sites and the synergies it
presents with our other affiliates."
Additionally, Total Sports became an NCAA Corporate Partner this year, in
connection with a multi-year contract with Host Communications. Corporate
sponsors generally receive certain rights to market their brand and advertise
in connection with NCAA events during radio broadcasts of events and shows, on
"official" NCAA web sites, and in printed programs and other specialty
publications, in addition to receiving the rights for use of certain NCAA or
conference logos.
In addition to wholly owned Host Communications and Streetball Partners
International, Bull Run has significant investments in other sports and media
companies, including Gray Communications Systems, Inc., which owns and
operates 13 television stations and four newspapers; Rawlings Sporting Goods
Company, Inc. a leading supplier of team sports equipment in North America;
Total Sports, Inc., a sports content Internet company; and iHigh.com, Inc., an
Internet network of websites devoted to high school sports and activities.
Contacts: Robert S. Prather, Jr., President & CEO of Bull Run Corporation,
at (404) 266-8333, or
W. James Host, President & CEO of Host Communications, Inc. at
(606) 226-4202.
SOURCE Bull Run Corporation
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Related links:
http://www.finalfour.net
Company News On-Call:
http://www.prnewswire.com/comp/232438.html or fax,
800-758-5804, ext. 232438
CONTACT:
Robert S. Prather, Jr., President & CEO of
Bull Run Corporation, 404-266-8333, or W. James Host, President &
CEO of Host Communications, Inc., 606-226-4202
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