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New Customized Investor Relations Web Site Service for Public Companies From PR Newswire

    NEW YORK, April 7 /PRNewswire/ -- PR Newswire today introduced
"vIRtual IQ," a smart new service offering public companies a customized,
maintenance-free investor relations web site with constantly fresh financial
information and links across the Internet driving traffic to the corporate
home page.
    The world's leading conveyor of news to the media and financial community,
PR Newswire now has begun making vIRtual IQ available to all companies to
complement corporate web sites with a wide array of crucial investor relations
information.
    "With the addition of vIRtual IQ, PR Newswire offers one-stop shopping for
investor relations professionals, creating the best and most complete set of
services available to reach shareholders and to attract potential investors,"
said John M. Williams, PR Newswire's senior vice president.  "The vIRtual IQ
customized web site provides extensive financial news and information, and is
able to incorporate other powerful new IR tools such as conference calls on
the web, live video events and slide show presentations.  This combination
gives companies quite a competitive advantage."
    The vIRtual IQ web site is constantly updated with company information,
stock quotes and breaking news, but registered users also may choose to have
stock quotes and headlines pushed to their e-mail addresses.  The web pages
and their components are all developed and housed by PR Newswire, which
customizes them to reflect the look and feel of the corporate web site.
Traffic is driven to the site from hot links on the Internet's most visited
investment-related web sites.
    "Companies that take advantage of vIRtual IQ have the ability to leap
ahead of the curve with a complete and maintenance-free investor relations web
site.  With the tremendous expansion of individual investor participation in
securities markets, providing timely and accurate information to investors and
potential investors must be a key ingredient in a public company's web site,"
said Michelle Savage, PR Newswire's director of investor relations services.
    "Many investor relations professionals and companies have found the
process of including all of the necessary information too cumbersome and
expensive to manage. With vIRtual IQ, the process is no longer a
time-consuming or expensive task. PR Newswire's custom-tailored service
enables companies to seamlessly fold the web pages into their existing sites,"
she said.
    Visitors to vIRtual IQ web sites may gather complete corporate
information, request documents such as annual reports and proxy statements,
and access company stock quotes, SEC filings and other financial data.
Investors are able to register to have company information including stock
quotes and headline news pushed to their e-mail addresses from the web site.
    The new service includes content from Reuters Inc.Link, an existing PRN
investor relations service, which includes earnings estimates from
Institutional Brokers Estimate Service.  In addition, it provides hot links on
165 of the premier investment-related web sites to direct traffic to the
company's web site.  Customers may receive a monthly tracking report to
measure traffic.  All news releases are posted in a MicroSite, which is an
archive designed after the corporate web site, in addition to a separate
database archived in the Company News On-Call area of PR Newswire's main web
site, http://www.prnewswire.com.
    vIRtual IQ takes advantage of new media tools such as Conference Calls on
the Web, which is growing in popularity for its ability to allow shareholders
and interested parties to participate from across the globe.  All conference
calls, video and audio events, slide show presentations, and other tools
produced through PR Newswire are archived on the web site for maximum
exposure.
    Members may upgrade from their existing Reuters Inc.Link or MicroSite at a
discount.  Investor and public relations agencies that purchase five or more
vIRtual IQs also will receive a discount.  For more information on this
service, please call 1-888-776-8744.

    PR Newswire offers world-class investor relations products and services
and is the global leader in the electronic distribution of full-text news
releases to the media and financial community. PR Newswire, which founded the
industry 45 years ago, has 29 U.S. bureaus, five overseas bureaus, an
exclusive partnership with Canada NewsWire, and a vast network of wire, fax,
e-mail and Internet delivery systems.
    For more information, please contact: Michelle Savage, PR Newswire's
director of investor relations services, Michelle_Savage@prnewswire.com; or
Renu K. Aldrich, PRN's PR manager, Renu_Aldrich@prnewswire.com.


SOURCE PR Newswire




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  • http://www.prnewswire.com
    CONTACT:
    Michelle Savage, director of investor
    relations services, 212-596-1526, or
    Michelle_Savage@prnewswire.com, or Renu K. Aldrich, PR manager,
    212-282-1929, 800-503-2654 (pager), or
    Renu_Aldrich@prnewswire.com, both of PR Newswire