ClickAction ERM 5 Sets New Industry Standard With Smart Personalization
Engine, Open Data Exchange and Self-Serve Campaign Management Features
PALO ALTO, Calif., April 7 /PRNewswire/ --
ClickAction(TM) Inc. (Nasdaq: CLAC), a leader in permission-based email
marketing, today announced the release of ClickAction Email Relationship
Management (ERM) 5, the company's next generation email marketing system that
was introduced at the Forbes Galleries in New York City on February 3.
ClickAction ERM 5 provides enhanced database integration, targeting and
personalization capabilities so clients can establish meaningful, one-to-one
dialogues with customers and improve customer retention and profitability.
The system also offers a streamlined user interface and sets a new standard
for scalability and reliability. After a rollover earlier this week,
ClickAction ERM 5 is now in use by all of the company's B-to-C and B-to-B
clients.
( Photo: http://www.newscom.com/cgi-bin/prnh/19990916/SFTH025 )
ClickAction ERM 5 is built on BEA System's WebLogic platform that supports
high-volume email campaigns and integrates with Java-centric Web-based and
enterprise applications. Enhancements to ClickAction ERM 5 will be phased in
throughout the quarter, giving clients these capabilities:
-- Smart Personalization. The "smart" rules engine, which adds business
logic to ClickAction ERM, automates and expedites the process of database
segmentation. The rules engine enables clients to develop and execute email
campaigns that reflect an in-depth understanding of each customer, including
their interests, purchase behavior, email campaign responses and more.
Clients simply define their rules and with one click, query the ClickAction
ERM profile database to produce highly targeted segments.
-- Data Exchange with External Sources. ClickAction ERM offers data
exchange capabilities that make it easy to combine a client's enterprise data
with information in the ClickAction ERM profile database, enabling clients to
leverage all customer data and perform one-to-one segmentation and targeting.
Clients can integrate data from multiple touchpoints such as call centers,
stores and e-commerce transactions.
-- Self-serve Campaign Management. Clients can easily take control of
their email marketing campaigns with ClickAction ERM's intuitive interface.
They can learn the application in just a few hours, no matter what their level
of technical expertise. Using the campaign manager, clients can develop and
send personalized text, HTML, rich media and ClickForward(TM) viral marketing
campaigns. They can choose from several pre-designed email templates or
customize their own.
-- In-bound Email Processing. ClickAction ERM handles all email
processing and is scalable to a client's needs. The service offers a built-in
rules-driven system that quickly routes email campaign replies, auto-replies
and other inbound communications. Inbound emails that require a personal
response, such as a request for more information, can be routed to a Customer
Service department or any agent in your organization. ClickAction ERM also
automatically removes "unsubscribe" requests and bounce-backs.
-- Real-time Tracking & Reporting. With each email campaign, ClickAction
ERM captures and summarizes customer responses in real-time, allowing clients
to see results as they develop. Summary and detailed reports contain the
information clients need in an easy-to-use, Web-based format. In addition,
the new system allows large data sets to be modeled and exported to external
applications for analysis.
-- Permission Profiling. ClickAction ERM expands the permission profile
database with information related to customer opt-in interests, demographics
and behaviors, and makes this information accessible to clients as they plan
campaigns. Information in the profile is gathered from sources across the
enterprise, providing an "enterprise view" of customers that optimizes
one-to-one relationships.
"The launch of ClickAction ERM 5 marks the next milestone in delivering an
industry-standard email marketing application," said George Grant,
senior vice president of marketing for ClickAction. "It not only extends our
already powerful direct marketing tools but also establishes a solid
foundation for expanded Java-based functionality and integration with the
entire e-business infrastructure."
About ClickAction
ClickAction Inc. is a proven leader of eMarketing application services
that help businesses retain and grow profitable, one-to-one customer
relationships. ClickAction Email Relationship Management (ERM) is a
comprehensive service that enables marketers to conduct targeted
permission-based email campaigns, collect and profile customer data, and
access real-time results in an entirely web-hosted environment. The service
easily integrates with legacy databases, advancing the real-time management of
customer data across all channels. ClickAction has developed thousands of
email campaigns for over 150 world class clients and partners including:
Boise Cascade Office Products, Brooks Brothers, Coach, Dean and Deluca,
Patagonia, Sara Lee and Vicinity. ClickAction is a member of CAUCE, the
Coalition Against Unsolicited Commercial Email, and works only with companies
that are advocates of strict consumer privacy guidelines. For more
information, visit http://www.ClickAction.com.
Forward-Looking Statements
To the extent that any of the statements contained herein relating to the
Company are forward-looking, such statements are based on current expectations
that involve a number of uncertainties and risks. Such uncertainties and
risks include, but are not limited to, the development of new products and
services, the enhancement of existing products and services, the dependence on
principal customers and partners, competitive pricing pressures, product
volume and mix, timing of orders received, introduction of competitive
products and services having technological and/or pricing advantages, and
overall dynamics of the industry and consolidation. For further information,
refer to the risk factors included in the Company's Annual Report on
Form 10-KSB for the year ended December 31, 1999 and the Company's Quarterly
Report on Form 10-QSB for the quarter ended September 30, 1999, each as filed
with the Securities and Exchange Commission.
SOURCE ClickAction Inc.
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Related links:
http://www.clickaction.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/19990916/SFTH025
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 201-369-3467
CONTACT:
Amy Sheldon of ClickAction Inc.,
650-473-3621, or amys@clickaction.com; or Katie Goetz of Ogilvy
Public Relations, 312-397-6056, or kgoetz@ogilvypr.com, for
ClickAction Inc.
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