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SIRIUS Satellite Radio to Follow Every Team, Every Round in Stanley Cup Playoffs

   SIRIUS SATELLITE RADIO LOGO
SIRIUS is the only satellite radio service bringing listeners 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with 40 world-class sports, news and entertainment streams for a monthly subscription fee of $12.95. Stream Designers create and deliver uncompromised music in virtually every genre 24 hours a day. SIRIUS products from Kenwood, Panasonic, Clarion, Audiovox and Jensen are available at major retailers including Circuit City, Best Buy, Sears, Good Guys, Tweeter, Ultimate Electronics and Crutchfield. (PRNewsFoto)[AS]
NEW YORK, NY USA
               Exciting Playoff Action Begins Tonight on SIRIUS

    NEW YORK, April 7 /PRNewswire-FirstCall/ -- Hockey fans across America can
follow their favorite teams as they work their way through the Stanley Cup
Playoffs on SIRIUS Satellite Radio (Nasdaq: SIRI), the official sponsor of the
NHL.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )
    SIRIUS, known for delivering the very best in commercial-free music and
premium sports programming to cars, homes and boats across the country, will
begin its play-by-play coverage of the playoffs beginning tonight with four
first-round games.
    SIRIUS coverage of the Stanley Cup playoffs will continue all the way
through the Stanley Cup Finals. Hockey fans nationwide can access their
favorite teams while in the car, at work or at home. They can also check on
other games in progress with a flip of the dial. The real-time scores of all
NHL contests are also shown on the SIRIUS radio displays.
    Tonight, the Boston Bruins will rekindle an ages-old rivalry with the
Montreal Canadiens at 7pm ET (stream 124), while at the same time the
Nashville Predators will go up against the top-seeded Detroit Red Wings
(stream 122). Later in the evening, the Calgary Flames and the Vancouver
Canucks (stream 124) will square off in their Round One game while the Dallas
Stars face off against the Colorado Avalanche (stream 143).
    Tomorrow night, it's the New York Islanders vs. the Tampa Bay Lightning
(stream 124), Philadelphia vs. the defending Stanley Cup champion New Jersey
Devils (stream 110), the Ottawa Senators vs. the Toronto Maple Leafs (stream
111) and the St. Louis Blues vs. the San Jose Sharks (stream 143).
    SIRIUS' coverage of the Stanley Cup Playoffs is provided to SIRIUS
customers at no additional cost over the basic monthly subscription of
$12.95 per month (an annual subscription lowers the monthly cost to about
$10). This value-packed subscription also includes programming found only on
SIRIUS, including play-by-play from the NBA and NFL, two channels of NPR, and
BBC World Service News. SIRIUS radio systems that can be used in both the car
and home are available for $149 at electronics retailers including Best Buy,
Circuit City and other retailers across America.

    About SIRIUS
    SIRIUS provides listeners with over 110 channels of the best
commercial-free music, sports, information and entertainment, with digital
quality sound coast-to-coast, broadcast daily from New York City, Los Angeles,
Nashville, New Orleans, Houston and Daytona.  SIRIUS offers over 60, 100%
commercial-free, music channels featuring multiple categories of Pop, Rock,
Country, Hip-Hop, R&B, Dance, Jazz, Classical and Latin music, along with more
than 50 channels of world-class sports, news, talk entertainment, traffic and
weather for a monthly subscription fee of only $12.95, with greater savings
for upfront payments of multiple months or a year or more.  SIRIUS also
broadcasts live play-by-play games of the NHL, NBA and NFL.
    SIRIUS Satellite Radio products for the car, truck, home, RV and boat are
manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC,
Kenwood and Panasonic, and can be purchased at major retailers including Best
Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Sears, Tweeter and
Ultimate Electronics, along with RadioShack and DISH Network outlets in
mid-2004.
    SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW
represent over 40% of new cars and light trucks sold annually in the United
States.  Automotive brands currently offering SIRIUS radios in select new car
models include BMW, MINI, Chrysler, Dodge, Jeep(R), Nissan, Infiniti, Mazda,
Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen.  Automotive brands
that have announced plans to offer SIRIUS radios in select models include
Jaguar, Volvo, Land Rover and Aston Martin.  In 2004, SIRIUS radios are
expected to be available in nearly 80 different car models, with over 50 of
them factory programs.  Also Hertz currently offers SIRIUS in 29 vehicle
models at 53 major locations around the country.  In addition, Penske
Companies -- Penske Auto Group, United Auto Group and Penske Trucking -- are
offering SIRIUS radios as a factory installed option, where available, in
their cars and trucks through their dealerships.
    Genmar Holdings, the world's largest manufacturer of recreational boats,
Formula Boats and Winnebago, the leading supplier of recreational vehicles and
motor homes, also offer SIRIUS.
    Click on http://www.sirius.com to listen to SIRIUS live, or to find a SIRIUS
retailer or car dealer in your area.

    Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives, assumptions, future events or performance with
respect to SIRIUS Satellite Radio Inc. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates,
assumptions and uncertainties which could cause actual results to differ
materially from those expressed in any forward-looking statements.
Accordingly, any such statements are qualified in their entirety by reference
to the factors discussed in our Annual Report on Form 10-K for the year ended
December 31, 2003 filed with the Securities and Exchange Commission. Among the
key factors that have a direct bearing on our results of operations are: our
dependence upon third parties to manufacture, distribute, market and sell
SIRIUS radios and components for those radios; the unproven market for our
service; our competitive position and any events which affect the useful life
of our satellites.


SOURCE SIRIUS Satellite Radio




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  • http://www.sirius.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Jim Collins, +1-212-901-6422,
    jcollins@SIRIUSradio.com, or Ron Rodrigues, +1-212-584-5192,
    rrodrigues@SIRIUSradio.com, or Elise Brown, +1-212-584-5290,
    ebrown@SIRIUSradio.com, all of SIRIUS