Direct Marketer of Communications Products to Leverage Lower
Cost Structure in NH
Appoints Proven Business to Business Executive Joel Hughes to
Senior VP, GM Hello Direct Inc.
NASHUA, N.H., April 8 /PRNewswire/ -- GN Netcom, a world leader in hands-
free communications solutions, today announced that its Hello Direct
activities will relocate to Nashua, New Hampshire, home of the company's North
American headquarters. The move will create greater efficiency in the
company's cost structure while improving the strategic focus of Hello Direct
on the office marketplace. With the appointment of Joel Hughes to senior vice
president, general manager of Hello Direct, the company adds a proven leader
in the small to medium enterprise services market.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990920/GNNETCOM )
Joel Hughes has over 25 years of direct marketing experience focused on
the small business market, most recently serving as president, CEO of
Executive Greetings, in addition to holding executive management positions at
Harvard Business Review, NEBS, and WearGuard. "The opportunity to develop the
under-served office marketplace represents a tremendous growth opportunity for
Hello Direct," said Hughes, newly appointed senior vice president, general
manager, Hello Direct.
"With Joel's extensive experience in direct marketing to the small
business marketplace, I am confident that Hello Direct will continue to add to
its successes in addressing the small and medium office marketplace as well as
in reaching individual business professionals interested in technologies which
make their work environment more productive," said P. Michael Fairweather,
executive vice president, GN Netcom. "While our commitment to our channel
partners who primarily service the enterprise and contact center market
remains unchanged, we have a great opportunity here to reach a marketplace
that is currently under-served by focusing Hello Direct on the emerging office
marketplace." As part of the strategic initiative, Hello Direct will retain
separate sales and marketing functions in order to allow a clear focus on the
under-served small and medium sized business community.
The company was acquired by GN Netcom in November 2000. The Hello Direct
activities have been located in California until now. Hello Direct is the
leading direct marketer of desktop telephony products since 1987.
About GN Netcom
GN Netcom is a world leader in hands-free communications technologies. By
working in close partnership with customers, GN Netcom has become a leading
provider of high-quality headsets and related products and offers a state-of-
the-art product line for both corded and wireless hands-free solutions. GN
Netcom products are sold worldwide through specialty distributors, retailers,
catalogers, supply houses and dealers, under the brand names GN Netcom, and
Liberation, UNEX and ACS. GN Netcom also provides OEM products to familiar
brand name companies. For more information, contact GN Netcom, Inc., at 1-800-
826-4656, or visit http://www.gnnetcom.com.
CONTACT:
Tobe Cohen
GN Netcom, Inc.
800-826-4656, x 514
tcohen@gnnetcom.com
OR
Michele Gray / Liz Hershman
Edelman
212-642-7746/212-704-4442
michele.gray@edelman.com /elisabeth.hershman@edelman.com
SOURCE GN Netcom
 back to top
Related links:
http://www.gnnetcom.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/19990920/GNNETCOM
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 212-782-2840
Company News On-Call:
http://www.prnewswire.com/comp/128300.html
CONTACT:
Tobe Cohen for GN Netcom, Inc.,
+1-800-826-4656, ext 514, tcohen@gnnetcom.com; or Michele Gray,
+1-212-642-7746, michele.gray@edelman.com, or Liz Hershman,
+1-212-704-4442, elisabeth.hershman@edelman.com, both for Edelman
|
