ST. PETERSBURG, Fla., April 8 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) today announced CVS has discontinued participation in
the Health Resource retail pharmacy network. The decision reflects shifting
priorities within the CVS organization at the current time.
"It is unfortunate that CVS' corporate priorities necessitate that they
leave our network at this time. However, our national retail pharmacy network
remains strong and Catalina Health Resource is positioned for future growth,"
said Craig Scott, president of Catalina Health Resource.
Based in St. Petersburg, FL, Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This combination
of insight and access provides marketers with the ability to execute behavior-
based marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an array of
behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
the company's ability to maintain favorable client relationships, the timing
of completion of the company's audits, the nature and extent of any changes to
the company's audits and reaudits, the outcome and impact of the ongoing SEC
investigation, the outcome of the resolution of the other reportable events
disclosed in the company's Form 8-K dated August 20, 2003, and the outcome and
impact of the pending shareholder class action.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Investors, Christopher W. Wolf, Chief
Financial Officer, +1-727-579-5218, or Joanne Freiberger, Vice
President, Finance, +1-727-579-5116, or Media, Susan Gear,
Executive Director, Marketing, +1-727-579-5452, all of Catalina
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