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Harrah's Entertainment Names Four Additional Members to Board of Directors

   Harrah's Entertainment, Inc. logo. (PRNewsFoto/Harrah's Entertainment, Inc.)

LAS VEGAS, NV UNITED STATES
    LAS VEGAS, April 8, 2008 /PRNewswire/ -- Harrah's Entertainment, Inc.
said today Charles Atwood, Jeanne Jackson, Lynn Swann and Christopher
Williams have been named to the company's board of directors, subject to
regulatory approvals.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)

    Atwood, 59, has been vice chairman of Harrah's Entertainment since
2006. He previously served in a variety of executive positions with the
company and was chief financial officer and senior vice president for five
years before assuming his current position. He served as a director of
Harrah's from July 2005 until January 2008. Atwood is also a director of
Equity Residential, a New York Stock Exchange company that owns and
operates multi-family properties, and serves on community boards for the
Las Vegas Chamber of Commerce and the Las Vegas Performing Arts Center, as
well as on the Dean's Advisory Board for the University of Nevada-Las Vegas
Business School.

    Jackson, 56, is founder and chief executive officer of MSP Capital, a
private investment company. She is a former CEO of Walmart.com, former CEO
and president of Banana Republic, a division of Gap, Inc., and former CEO
of Gap, Inc. Direct. Jackson is also a director of Nike, Inc., McDonald's
Corporation and Nordstrom, Inc. She is President of the Board of Trustees
of the United States Ski and Snowboard Team. She has held management
positions at Victoria's Secret, The Walt Disney Company, Saks Fifth Avenue
and Federated Department Stores.

    Swann, 56, is president of Swann, Inc., a marketing and communications
consulting firm, and managing director of Diamond Edge Capital Partners,
LLC, a New York-based finance company. He was an All-American for the
University of Southern California football team and All-Pro wide receiver
for the Pittsburgh Steelers of the National Football League when the
Steelers won four Super Bowls. A member of the college and pro football
Halls of Fame, Swann was a broadcaster for ABC Sports, chairman of the
President's Council on Physical Fitness and Republican candidate for
governor of Pennsylvania. He is also a director of H.J. Heinz Company and
Hershey Entertainment and Resorts Company and a national spokesman and
former board president of Big Brothers and Sisters of America.

    Williams, 50, is chairman and CEO of Williams Capital Group, L.P., an
investment bank, and of Williams Capital Management, LLC, an investment
management firm. He is also a director of The Partnership for New York
City, the National Association of Securities Professionals and Wal-Mart
Stores, Inc. He is also a member of the board of trustees of Teachers
College, Columbia University and a member of the board of directors of
Lincoln Center for the Performing Arts. He was a director of Harrah's
Entertainment from November 2003 until January 2008 and served on the
board's audit committee.

    These appointments set the board at 13 members. Other board members
include Harrah's Chairman, President and CEO Gary Loveman and individuals
affiliated with TPG Capital, LP and Apollo Global Management, LLC.

    "Each of these four individuals brings a unique viewpoint and wealth of
business experience that will help the board as it charts an ambitious
course for our future," Loveman said. "Chuck Atwood's business acumen and
30-plus years of extraordinary gaming-industry success with Harrah's make
him a key member of our board. And Jeanne Jackson, Lynn Swann and Chris
Williams add strong and experienced independent voices whose counsel will
be invaluable."

    Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment. Since its beginning in Reno, Nevada, more than 70
years ago, Harrah's has grown through development of new properties,
expansions and acquisitions, and now owns or manages casinos on four
continents. The Company's properties operate primarily under the
Harrah's(R), Caesars(R) and Horseshoe(R) brand names; Harrah's also owns
the London Clubs International family of casinos and the World Series of
Poker(R). Harrah's Entertainment is focused on building loyalty and value
with its customers through a unique combination of great service, excellent
products, unsurpassed distribution, operational excellence and technology
leadership. For more information, please visit http://www.harrahs.com.



SOURCE Harrah's Entertainment, Inc.




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    CONTACT:
    media, Gary Thompson, +1-702-407-6529, or
    Jacqueline Peterson, +1-702-494-4829, both of Harrah's
    Entertainment, Inc.