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DST Gives Digital Identity Marketplace a KickStart

 New TrustID(R) KickStart Promotion From Digital Signature Trust Offers Fast,
    Inexpensive, and Scalable Solutions for Guaranteeing Digital Identity

    SALT LAKE CITY, April 9 /PRNewswire/ -- In a move to lead the market
toward easy, reliable solutions for guaranteeing identity online, Digital
Signature Trust (DST), an affiliate of Zions Bancorporation (Nasdaq: ZION),
today announced the new TrustID(R) KickStart promotion.  For a limited time,
DST will provide organizations with a full TrustID digital certificate
infrastructure within five days for just $50,000.
    Until now, digital certificate infrastructures have been wrought with high
cost and long deployment cycles.  In fact, the expense and complexity of
implementing current programs has prevented most companies from moving toward
digital certificate technology at all.
    DST's TrustID program eliminates these barriers.  As proof, the TrustID
KickStart program provides any approved organization with 500 TrustID digital
certificates together with a complete TrustID policy and warranty program for
just $50,000 -- and will have the program implemented in just five business
days.  As opposed to organizations spending hundreds of thousands, even
millions, of dollars and months to implement a digital signature
infrastructure.
    "With policy governed by the ABA and stringent authentication practices,
TrustID is the only solution that truly guarantees the identity of individuals
online," said Scott Lowry, president and CEO of Digital Signature Trust.
"TrustID KickStart not only takes on the risk for companies looking to
capitalize on e-business, it enables them to implement a digital signature
infrastructure fast and inexpensively."

    Those who sign up for the TrustID KickStart promotion will receive the
following:

    --  Full implementation in five business days -- as opposed to weeks or
        even months required by other solutions
    --  500 TrustID digital certificates -- to use at the discretion of the
        TrustID KickStart participant
    --  Complete TrustID contract infrastructure -- includes warranty
        protection of up to $100,000 per transaction and $250,000 per
        certificate
    --  TrustExchange(SM) certificate validation service
    --  Three days of installation, training, and professional services
        consulting
    --  First level customer support
    --  A complete implementation for just $50,000

    About DST
    Digital Signature Trust (DST) is the leader in guaranteeing the identity
of individuals and businesses in digital transactions.  By backing the
strongest identity authentication practices with the industry's leading
identity warranty program, DST provides the highest level of risk management
available for private and trusted e-business.  Acting as the trusted-third-
party, DST provides outsourced digital certificate services so businesses can
integrate digital signatures into their e-business applications quickly and
efficiently.  DST is a subsidiary of Zions First National Bank (Nasdaq: ZION).
For more information visit http://www.trustdst.com.

    About TrustID
    DST's TrustID digital certificate program is sponsored exclusively by the
American Bankers Association, which extends the heritage and trust of the
banking industry into e-business.  The ABA certificate policy provides the
foundation for truly interoperable digital credentials.  TrustID is the only
solution on the market that enables people and organizations to use the same
digital certificate everywhere because it is designed to be universally
accepted and recognized.

    Digital Signature Trust and TrustID are registered trademarks of DST.


SOURCE Digital Signature Trust




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    CONTACT:
    Matt Murdoch of Digital Signature Trust,
    801-246-4319, matt.murdoch@digsigtrust.com; Public Relations,
    Krista Milne of MWS Agency East, 617-969-0770,
    kmilne@mwsagency.com, for Digital Signature Trust; or Investor
    Relations, Clark Hinckley of Zions Bancorporation, 801-524-4985,
    cbhinckley@zionsbank.com