Industry Leaders E.piphany and NFL Work Together for Fan Service
SAN MATEO, Calif., April 9 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a leader in customer relationship management,
today announced that the National Football League (NFL) has partnered with the
company to further enhance the league's insight into its vast fan base.
The NFL and its 32 franchises will have desktop access to E.piphany's
flexible Web-based architecture to better understand its vast, global fan
base. The league also will implement the E.piphany Insight analytic solution
to gain even more information about fan trends and behavior. The E.piphany
solution will help the NFL to better design personalized promotions as well as
maximize customer service.
"E.piphany is an innovator in the CRM industry and will help us and our
teams to know our fans even better," said NFL Senior Director of Database
Marketing Bob O'Keefe. "With E.piphany, we will be able to better serve our
fans by offering more relevant services and opportunities."
"We are honored to have one of America's most popular sports league choose
E.piphany for its CRM needs," said Roger Siboni, president and CEO, E.piphany.
"The NFL touches its fans in so many different ways -- on the field, at the
ticket booth, through television and radio, merchandising and NFL.com. With
E.piphany, the NFL will be able to gain valuable insights about its millions
of fans and use that information to enhance relationships and to continue to
drive meaningful interactions with those fans across multiple channels."
About E.piphany
E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated CRM suite, E.piphany E.6(TM), is driven
by real-time intelligence to enable global businesses to better understand
their customers and take the optimal action to improve customer satisfaction,
increase revenue and reduce costs. E.piphany's Smart CRM system is built on
the industry's most advanced, Web-based, CRM platform, resulting in fast and
easy deployment and adoption. Leading companies, including more than 35% of
the Fortune 100, use E.piphany products to enhance their customers'
experience, enable organizational effectiveness and drive value. With
worldwide headquarters in San Mateo, California, E.piphany has regional
operations and offices throughout North America, Asia Pacific, Europe, Japan
and Latin America.
NOTE: E.piphany, E.6, Smart CRM, ActivePath and the E.piphany logo are
trademarks of E.piphany, Inc. All other trademarks are the property of their
respective owners.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
CONTACT:
media, Kim Stocks of E.piphany,
+1-650-356-5863, or kstocks@epiphany.com; or Stacey McCarthy of
Blanc & Otus, +1-415-856-5116, or smccarthy@bando.com, for
E.piphany; or investors, Todd Friedman of E.piphany,
+1-650-356-3934, or tfriedman@epiphany.com
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