Games Offer Cash, Season Tickets, Trips and Other Prizes for 23 Teams
NEW YORK, April 9 /PRNewswire/ -- Lotteries countrywide are celebrating
their own version of Opening Day, with a starting lineup of 23 major league
teams, as 12 state lotteries introduce Major League Baseball (MLB) themed
instant lottery games in partnership with the MDI Entertainment division of
Scientific Games (Nasdaq: SGMS).
California, for example, will have separate tickets that will feature
each of its five teams. New Jersey will feature the Yankees, Mets and
Phillies on a single ticket. The Massachusetts Lottery has introduced its
second Red Sox game at the highest price point to date -- $10. The Texas
Lottery will have two games; one for the Houston Astros and one for the
Texas Rangers. The Missouri Lottery will do the same with the St. Louis
Cardinals and the Kansas City Royals. The Ohio Lottery will feature
in-state rivals the Cleveland Indians and the Cincinnati Reds on the same
ticket. Some teams are even featuring a Lottery Night, and selling lottery
tickets in their stadiums throughout the season.
"These games exemplify two major trends in lottery marketing, the use
of licensed properties and the adoption -- and popularity -- of non-cash
prizes," said Lorne Weil, Chairman and CEO of Scientific Games. "Major
League Baseball has great fans, who will appreciate some of the best prizes
around."
The Major League Baseball instant games will feature prizes like season
tickets, special team merchandise not generally available, road trips, pre-
game batting practice, throwing out the first ball, trips to spring
training and many other fan-friendly prizes.
"MLB games are a great way for state lotteries to attract new players,
rejuvenate infrequent or lapsed players, and offer something new and
exciting to regular players," added Steve Saferin, President of MDI and SG
Properties. "These games are also a great way for lotteries to grow instant
ticket profits which benefit great causes like education, healthcare, and
the environment."
The first MLB instant games in New York and Massachusetts were very
successful in 2006. The Red Sox game was the top-selling $5 instant ticket
in the history of Massachusetts, and the Subway Series Game in New York
generated great sales and a lot of buzz as both New York teams made the
playoffs.
About Scientific Games
Scientific Games Corporation is the leading integrated supplier of
instant tickets, systems and services to lotteries, a leading supplier of
fixed odds betting terminals and systems, interactive sports betting
terminals and systems, and wagering systems and services to pari-mutuel
operators. It is also a licensed pari-mutuel gaming operator in
Connecticut, Maine and the Netherlands and is a leading supplier of prepaid
phone cards to telephone companies. Scientific Games' customers are in the
United States and more than 60 other countries. For more information about
Scientific Games, please visit our web site at
http://www.scientificgames.com.
Company Contact:
Investor Relations
Scientific Games Corporation
212-754-2233
SOURCE Scientific Games
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CONTACT:
Investor Relations, Scientific Games
Corporation, +1-212-754-2233
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