5th annual conference explores RFID benefits beyond mandates; draws record
number of attendees and exhibitors
IRVINE, Calif., April 9 /PRNewswire/ -- For the first time in RFID
World's five-year history, the main conference messages had nothing to do
with mandates. Attendees at CMP RFID World 2007, the industry's largest
trade event held March 26-28 at the Gaylord Texan Resort in Grapevine,
Texas (near Dallas), heard from an all-star roster of speakers including
keynotes from Best Buy International, Marks and Spencer, Kimberly-Clark,
ThingMagic, AT&T and Siemens Energy & Automation. Speakers went beyond RFID
mandates to discuss the many ways RFID is reengineering business processes,
elevating customer service, and gaining traction in applications beyond the
retail supply chain.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060301/SFW013LOGO )
As reflected in presentations throughout the event, interest in RFID
technology and applications continues to grow; RFID World 2007 saw more
than a 12% increase in attendance over last year's show. Additionally,
200-plus exhibitors filled the show floor, showcasing everything from
pharmaceutical authentication products to animal tracking to retail
marketing applications for RFID. Industry analysts predicted growth in RFID
applications ranging from asset tracking to contactless payment and
ePassports. A number of companies, including Intel, Motorola, AT&T, and IBM
leveraged RFID World as the event to announce industry news and show their
latest products.
"The growth in attendance for this year's show is indicative of the
major growth and maturation we've seen in the RFID industry during the past
year," said Bill Allen, group director of RFID at CMP Technology, the
producers of RFID World. "The enterprise community is beginning to embrace
RFID as a true solution instead of just rushing to comply with mandates,
and companies across the board continue to develop innovative ways to use
RFID that aren't limited to supply chain applications."
As the industry continues to expand, RFID World is growing to meet the
demand; CMP Technology has announced a new fall conference taking place
September 19 and 20, 2007 in Boston, MA. The show, RFID World: Boston, will
be co-located with the Embedded Systems Conference and Software Development
Best Practices 2007. RFID World: Boston's main focus will be on
authentication applications and security. Additionally, RFID World: Europe,
now in its third year, will be held October 1 and 2, 2007 in Frankfurt,
Germany.
For more information on the RFID World show roster or for the RFID
World 2007 conference program and a complete list of exhibitors, please
visit http://www.rfid-world.com/rfid07/, or call 1.800.608.9641.
About CMP Technology (http://www.cmp.com)
CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com),
a global provider of news distribution and specialist information services
with a market capitalization of more than $3 billion.
Media Contacts:
Art Norman Kim Novino
CMP Technology Bridgeman Communications
P: 949-223-3629 P: 617-742-7270
E: anorman@cmp.com E: kim@bridgeman.com
SOURCE CMP Technology
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Related links:
http://www.cmp.com
http://www.rfid-world.com/rfid07/
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20060301/SFW013LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Art Norman of CMP Technology,
+1-949-223-3629, anorman@cmp.com; or Kim Novino of Bridgeman
Communications, +1-617-742-7270, kim@bridgeman.com, for CMP
Technology
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