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Cold Hard Cash or Red Hot Love? Today's Singles Choose Love

 New Survey From TRUE(R) Finds That Singles Still Believe in Old-Fashioned
        Romance, but Know That Men Don't Have to be the Breadwinners

    DALLAS, April 10 /PRNewswire/ -- Diamonds may be a girl's best friend,
but American singles still choose love over money, a new survey says. A
nationwide survey conducted by TRUE, the leading scientifically based
online relationship service, reports that when it comes to relationships,
nearly 4,000 single Americans agree that money can't buy love.
    According to the survey, today's single Americans place a higher value
on love than money. The number one priority in life, respondents said, was
finding and sustaining a relationship (52 percent). Gaining financial
stability came in second (37 percent) and achieving career success came in
a distant third (11 percent).
    Financial issues have always been blamed for the failure of many
relationships, and with all the headache and heartache money seems to cause
in love, you'd think singles would look at financial stability and earning
potential early on in the search for the perfect mate. But while 45 percent
of respondents admitted that money problems were a significant, even major
source of conflict in previous relationships, they still rely much more on
compatibility when deciding whom to date.
    "Anyone who has ever been in a serious relationship is aware that money
matters can play different roles and can affect couples more than just
about anything else," said Herb Vest, founder and CEO of TRUE. "The key to
sustaining a relationship and working through differences, however, is
compatibility. Money is great in business, but when it comes to two people,
it just can't buy you love. People need more -- and TRUE can help singles
find just that."
    The survey also reveals that men today are confident, and they feel
comfortable being in a relationship with a more financially successful
woman. A vast majority (over 93 percent) of men indicated they would be
fine with a partner who makes more money than they do. However, over 70
percent of men still insist on the age-old custom of picking up the tab on
the first date.
    Likewise, women seem to be equally comfortable with success and the
more modern views of a couple's financial identity, with over 64 percent
agreeing that men don't always have to earn the higher salary in a
relationship.
    When asked about dating and courtship, singles showed a preference for
the simple pleasures in life: favoring first date options like a picnic in
the park (48 percent) or dinner and a movie (32 percent), versus a meal at
a fancy, high profile restaurant or front row seats at a big game (20
percent).
    There's also the question of which is better when it comes to feeling
powerful in a relationship: looks, or money? More than half of the
respondents (55 percent) said being better looking makes them feel more
powerful, while 45 percent say it's having more money that does the trick.
    TRUE continues to look for exciting ways to match up singles with
compatible mates. Furthering its promise of helping singles find
long-lasting and fulfilling relationships, TRUE recently expanded on its
advanced, scientific TRUE Compatibility Test(TM) (TCT), by adding
SEXPLORATION(TM). With this test, TRUE is the only online relationship
service that provides a professionally constructed tool to measure sexual
compatibility and explore the intricacies of this important issue. The test
can be found at http://www.true.com/SEXPLORATION.htm .
    About TRUE
    TRUE is safe, savvy and the leading scientifically based, online
relationship service, whose mission is to help singles find long-lasting
and fulfilling relationships. Founded on an advanced, scientific
compatibility test uniquely endorsed by Psychology Today and independently
certified by one of the leading experts in tests and measurements --
Integrated Knowledge Systems, Inc. -- to meet the Standards for Educational
and Psychological Testing, TRUE is the only online relationship service
that actively seeks to further protect the safety of its communicating
members by conducting extensive criminal background screenings and single
verification screening. With the help of proprietary research and in
conjunction with national and international advisors in the field of
relationship and psychology, TRUE's team of experts guides members
step-by-step through all stages of the relationship-building process. To
find out more about how TRUE helps people around the world
Live.Love.Learn.(R) please visit http://www.true.com .
     Press Contacts:
     Milly Navarro
     Ogilvy Public Relations Worldwide
     214.704.7504
     milly.navarro@ogilvypr.com

     Amanda Shawaluk
     Ogilvy Public Relations Worldwide
     312.397.6073
     amanda.shawaluk@ogilvypr.com


SOURCE TRUE




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Related links:
  • http://www.true.com
  • http://www.true.com/SEXPLORATION.htm
  • http://www.prnewswire.com/comp/919610.html /
    CONTACT:
    Milly Navarro, +1-214-704-7504, or
    milly.navarro@ogilvypr.com , or Amanda Shawaluk, +1-312-397-6073,
    or amanda.shawaluk@ogilvypr.com , both of Ogilvy Public Relations
    Worldwide for TRUE