AUSTIN, Texas, April 10 /PRNewswire/ -- Safety technology supplier and
Lifesavers Conference sponsor Continental Automotive Systems announced
today that its Safely There! mobile educational truck will include National
Highway Traffic Safety Administration (NHTSA) messaging to encourage safety
belt use and discourage impaired driving.
Jim Gill, M.S. APR, Director of Public Relations said, "Combining
education about the latest available safety equipment in new vehicles and
reminders about what people can do individually to make motor vehicle
travel safer go hand-in-hand."
"It goes with our corporate philosophy that 'safety sells,' but sells
best when accompanied with public education about the importance of various
safety enhancements," he said. "It is reflective of our Total Vehicle
Safety approach to reducing crashes and injuries."
"Today's motor vehicles offer an incredible array of built-in safety
enhancements, and more are in the pipeline. But of all the safety advances
over the last quarter century safety belt use remains the first line of
defense on the road. And, despite constant warnings over the same time
period and stepped up enforcement too many still drive intoxicated, putting
themselves and the rest of us at risk," he added.
Continental's Safely There! tractor-trailer truck -- a multi-million
dollar commitment to public safety education -- was introduced several
years ago and since has toured the nation to inform consumers about
Electronic Stability Control (ESC) and other crash prevention safety
technology now available. The truck visits shopping malls, civic events,
auto shows, state fairs and other venues. An extensive refit was completed
recently to update the information based on latest technology advances in
the auto industry. The new version of the truck will be unveiled officially
this spring in Washington, DC.
The company also has a Drive Safer America! website to provide easily
accessible public education materials on motor vehicle safety
(http://www.drivesaferamerica.org).
Continental was the first to introduce ESC to the mass market and over
the past ten years the company has conducted educational ESC ride and drive
demonstrations at Lifesavers, the Governors Highway Safety Association
annual meeting, driver education conferences, auto dealer training events
and other locales.
"We are proud to sponsor Lifesavers because preventing crashes is the
bottom line we all strive for. Efforts of the highway safety community to
affect behavior changes and our technology combine to provide the American
people with a remarkable level of safety on the road," Gill said.
Continental AG and Motorola, Inc. on April 3, 2006 announced that
Continental will acquire Motorola's automotive electronics business.
Motorola is a household name in electronics. It invented in 1930 the
first commercially successful car radio; in 1961 the first all-electronic
alternator system; in 1980 the first computerized electronic engine control
module; and in 1996 the first telematics messaging system.
The acquisition advances Continental's vision and goal to provide
motorists with the latest and best in technology-based safety systems to
make driving easier, safer and more enjoyable-telematics (embedded wireless
vehicle communications); powertrain and chassis control (steering,
suspension, occupant detection electronics, and electronic stability
control); body electronics (heating, ventilation, air conditioning, and
electronics for power doors, seats, windows and mirrors).
The Continental Corporation is a leading supplier of brake systems,
chassis components, vehicle electronics, tires and technical elastomers. In
2005 the corporation realized sales of EUR 13.8 billion. At present it has
a worldwide workforce of approximately 80,000.
As a worldwide leading technology partner to the automotive industry,
the Automotive Systems Division of Continental AG integrates extensive
know-how and uncompromising quality in the fields of driving safety,
powertrain and comfort. In 2005 the Division achieved sales of approx. 5.2
billion euros with a workforce of more than 24,000. Continental Automotive
Systems develops and produces electronic and hydraulic brake, stability and
chassis control systems, electronic air suspension systems, sensors, engine
management and transmission control systems, hybrid drives, cooling fan
modules as well as body and security electronics.
In 2006 Continental Automotive Systems celebrates altogether 100 years
of successful automotive technologies. The slogan "Forward Thinking" points
to the future and the mission to keep pushing for new dimensions in safe
mobility and the joy of driving cars.
For more information, visit http://www.conti-online.com or
http://www.contitevesna.com
SOURCE Continental
 back to top
Related links:
http://www.conti-online.com
http://www.contitevesna.com
http://www.drivesaferamerica.org
http://www.prnewswire.com/comp/437525.html /
CONTACT:
Jim Gill, Director Public Relations of
Continental Automotive Systems, +1-248-882-6309,
jim.gill@usa.contiteves.com
|
