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Limited Brands March 2008 Sales

   Limited Brands logo. (PRNewsFoto/Limited Brands)

COLUMBUS, OH UNITED STATES
    COLUMBUS, Ohio, April 10 /PRNewswire-FirstCall/ -- Limited Brands, Inc.
(NYSE: LTD) reported comparable store sales for the five weeks ended April
5, 2008, decreased 8 percent compared to the five weeks ended April 7,
2007. The company reported net sales of $733.2 million for the five weeks
ended April 5, 2008, compared to sales of $892.3 million last year.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

    The company reported a comparable store sales decrease of 9 percent for
the nine weeks ended April 5, 2008 compared to the nine weeks ended April
7, 2007. The company reported net sales of $1.348 billion for the nine
weeks ended April 5, 2008, compared to sales of $1.623 billion last year.

    2007 net sales include Express sales through July 6, 2007, the closing
date of the sale of a majority interest to affiliates of Golden Gate
Capital, and Limited Stores sales through Aug. 3, 2007, the closing date of
the transfer of a majority interest to affiliates of Sun Capital Partners.

    To hear further commentary provided on Limited Brands' prerecorded
March sales message, call 1-866-639-7583 (1-866-NEWSLTD), or log onto
http://www.Limitedbrands.com for an audio replay.

    ABOUT LIMITED BRANDS:

    Limited Brands, through Victoria's Secret, Pink, Bath & Body Works,
C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently
operates 2,955 specialty stores. The company's products are also available
online at http://www.VictoriasSecret.com, http://www.BathandBodyWorks.com,
http://www.HenriBendel.com and http://www.LaSenza.com.

    Safe Harbor Statement Under the Private Securities Litigation Reform
Act of 1995

    We caution that any forward-looking statements (as such term is defined
in the Private Securities Litigation Reform Act of 1995) contained in this
press release or the March sales call involve risks and uncertainties and
are subject to change based on various important factors, many of which are
beyond our control. Accordingly, our future performance and financial
results may differ materially from those expressed or implied in any such
forward-looking statements. Words such as "estimate," "project," "plan,"
"believe," "expect," "anticipate," "intend," "planned," "potential" and
similar expressions may identify forward-looking statements. The following
factors, among others, in some cases have affected and in the future could
affect our financial performance and actual results and could cause actual
results to differ materially from those expressed or implied in any
forward-looking statements included in this press release or the March
sales call:


-- risks associated with general economic conditions, consumer confidence and consumer spending patterns; -- risks associated with the dependence on a high volume of mall traffic and the possible lack of availability of suitable store locations on appropriate terms; -- risks associated with the seasonality of our business; -- risks associated with our ability to grow through new store openings and existing store remodels and expansions; -- risks associated with our ability to expand into international markets; -- risks associated with independent licensees; -- risks associated with our direct channel business including risks associated with our new distribution center; -- risks associated with our failure to protect our reputation and our brand images; -- risks associated with our failure to protect our trade names and trademarks; -- risks associated with market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities or the prospect of these events; -- risks associated with stock price volatility; -- risks associated with our failure to maintain our credit rating; -- risks associated with our ability to service our debt; -- risks associated with the highly competitive nature of the retail industry generally and the segments in which we operate particularly; -- risks associated with consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise, launch new product lines successfully, offer products at the appropriate price points and enhance our brand image; -- risks associated with the our ability to retain key personnel; -- risks associated with our ability to attract, develop and retain qualified employees and manage labor costs; -- risks associated with our reliance on foreign sources of production, including risks related to: -- political instability, -- duties, taxes, other charges on imports, -- legal and regulatory matters, -- currency and exchange rates, -- local business practices and political issues, -- potential delays or disruptions in shipping and related pricing impacts and -- the disruption of imports by labor disputes; -- risks associated with the possible inability of our manufacturers to deliver products in a timely manner or meet quality standards; -- risks associated with rising energy costs; -- risks associated with increases in the costs of mailing, paper and printing; -- risks associated with our ability to implement and sustain information technology systems; and -- risks associated with our failure to comply with regulatory requirements. We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the March sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized.
LIMITED BRANDS MARCH 2008 Comparable Store Sales Increase (Decrease): Year- Year- March March to- to- 2008 2007 Date Date 2008 2007 Victoria's Secret Stores(6%) 8 % (8%) 5 % La Senza (1) (4%) 9 % (2%) 6 % Bath & Body Works (13%) 15 % (12%) 9 % Express (2) - 0 % - 3 % Limited Stores (3) - 15 % - 9 % Total Apparel - 3 % - 5 % Limited Brands (8%) 8 % (9%) 6 % 1.) La Senza comparable store sales not included in total Limited Brands' comparable store sales until January 2008 as the business was acquired on Jan. 12, 2007. 2.) Express comparable store sales through July 6, 2007, closing date of the sale of majority interest to affiliates of Golden Gate Capital. 3.) Limited Stores comparable store sales through Aug 3, 2007, closing date of the transfer of majority interest to affiliates of Sun Capital Partners. Total Stores: Stores Stores Operating Year-to-date Operating at 2/2/08 Opened Closed at 4/5/08 Victoria's Secret Stores 1,020 9 (5) 1,024 La Senza 312 2 - 314 Bath & Body Works 1,592 29 (6) 1,615 Henri Bendel 2 - - 2 Total Limited Brands 2,926 40 (11) 2,955
SOURCE Limited Brands, Inc.




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Related links:
  • http://www.Limitedbrands.com
    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Investor Relations, Amie Preston,
    +1-614-415-6704, apreston@limitedbrands.com, or Media Relations,
    Tammy Roberts Myers, +1-614-415-7072, extcomm@limitedbrands.com,
    both of Limited Brands, Inc.