Company Committed to Being Customers' Blu-ray And Standard DVD Headquarters
Company Installing Blu-ray Kiosks In Almost 5,000 Stores
DALLAS, April 10 /PRNewswire-FirstCall/ -- Beginning this week, in
addition to the standard DVDs lining its shelves, Blockbuster Inc. will be
offering customers something extra -- Blu-ray movies, for rent and sale in
all of its corporate stores in the U.S., as well as in Canada, and select
domestic franchise locations. Blockbuster made news last July with its
announcement that the company was making Blu-ray available in 1,700 of its
stores. Now, less than a year later, the company is positioning itself to
become the customer's Blu-ray headquarters for rental and retail product
with this national launch.
To highlight the availability of Blu-ray in its stores, Blockbuster is
installing Blu-ray kiosks in the center of its stores. Featuring a 42-inch
high-definition TV with movies playing via a PLAYSTATION(R)3 (PS3(TM))
console, the Blu-ray kiosks will enable customers to experience the
movie-viewing advantages of high-definition technology while also driving
home the point that PS3 consoles double as Blu-ray players.
As for Blockbuster's by-mail service, in addition to the wide selection
of Blu-ray titles it carries online, this week Blockbuster began offering
online subscribers a Blu-ray preference setting so they can automatically
indicate that they want to receive all available movies in the
high-definition format.
"Blockbuster was the first national retailer to accurately recognize
and react to consumers' preference for this format when we added Blu-ray
discs to a large percentage of our stores last summer," said David
Podeschi, Blockbuster Senior Vice President, Merchandising, Distribution
and Logistics. "Now, with this national rollout, we believe Blockbuster is
perfectly positioned to drive consumer adoption of this next generation DVD
format and to become the customer's headquarters when it comes to renting
or buying Blu-ray movies, whether in-store or online."
Podeschi continued, "Our mission at Blockbuster is to provide consumers
with convenient access to media entertainment -- whether that's with
Blu-ray or standard DVDs, retail or rental, through our stores, by mail and
through new technologies."
About Blockbuster
Blockbuster Inc. (NYSE: BBI)(NYSE: BBI.B) is a leading global provider
of in-home movie and game entertainment, with more than 7,800 stores
throughout the Americas, Europe, Asia and Australia. The company may be
accessed worldwide at http://www.blockbuster.com/.
SOURCE Blockbuster Inc.
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Related links:
http://www.blockbuster.com
CONTACT:
Press, Karen Raskopf, Senior Vice President,
or Randy Hargrove, Senior Director, both of Blockbuster Inc.
Corporate Communications, +1-214-854-3190, or Investor Relations,
Angelika Torres, Director, Investor Relations of Blockbuster
Inc., +1-214-854-4279
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