Elijah Wood and The Killers Will Host Half-Hour Global Premiere with a
Performance from The Killers, Airing Exclusively on MTV Channels Around the
World May 12 and 13
NEW YORK, April 11 /PRNewswire-FirstCall/ -- MTV: Music Television and
Microsoft Corp. (Nasdaq: MSFT) today announced a global marketing alliance to
unveil the next-generation Xbox(R) video game system on MTV channels in the
United States, Asia Pacific and Europe, all within a 24-hour window -- a first
for the video game industry. The highly anticipated console will be revealed
to video game fanatics, music lovers and MTV viewers via a high-energy
half-hour program titled "MTV Presents: The Next Generation Xbox Revealed."
The special will be hosted by entertainment icon, seasoned gamer and Xbox
fanatic Elijah Wood, known globally for the Academy Award-winning "Lord of the
Rings" trilogy. Island Records' renowned Las Vegas rockers The Killers will
deliver electrifying performances throughout the special. The global broadcast
will premiere Thursday, May 12, at 9:30 p.m. EDT in North America and on
Friday, May 13 in other regions around the globe (local air times below).
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
Viewers will get an exclusive look at the Xbox vision for the next
generation -- one that ensures that the user experience is always connected,
always personalized and always in high definition. The special will feature
never-before-seen, action-packed gameplay of future Xbox games, a peek into
the future of the Xbox Live(TM) online gaming service, backstage celebrity
interviews and exclusive insider footage on the making of the next-generation
console.
The inside look at the next-generation Xbox will continue at MTV.com,
where after the special, viewers will find extended event coverage including
behind-the-scenes video, photos and other special extras. MTV.com will also
provide ongoing in-depth coverage of the next-generation Xbox highlighting the
latest news, product details and previews of hot next-generation games.
"We recognize and celebrate our viewers' passion for gaming and are
excited to be working with Microsoft to launch such a significant
entertainment product," said John Shea, executive vice president, Integrated
Marketing and Sponsorship Development, MTV Networks Music Group. "We're proud
that Microsoft considers MTV the premier global network to launch its new Xbox
gaming console and reveal the first look to MTV viewers around the world."
"Just as MTV revolutionized the way the world experiences music, the next-
generation video game console from Xbox will spark a revolution in how
consumers experience games and other forms of digital entertainment," said
Peter Moore, corporate vice president of worldwide marketing and publishing
for Xbox at Microsoft. "We are ecstatic about our alliance with MTV and
unveiling a video game platform in a way that has never been done."
"MTV Presents: The Next Generation Xbox Revealed" will be broadcast around
the world. Local market times are as follows:
North America: Thursday, May 12, at 9:30 p.m. (21:30)
Japan/Asia: Friday, May 13, at 11:30
Europe: France: Friday, May 13, at 19:00
Germany: Friday, May 13, at 19:00
Italy: Friday, May 13, at 23:30
Netherlands: Friday, May 13, at 19:30
Poland: Friday, May 13, at 21:00
Portugal: Friday, May 13, at 20:00
Romania: Friday, May 13, at 20:00
Scandinavia: Friday, May 13, at 22:00
Spain: Friday, May 13, at 21:30
U.K.: Friday, May 13, at 20:00
Australia: Friday, May 13, at 19:00
About MTV
MTV Networks, a unit of Viacom International Inc., is one of the world's
leading creators of programming and content across all media platforms. MTV
Networks, with 100 channels worldwide, owns and operates the following
television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,
NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN,
LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of
13 digital services, all of these networks are trademarks of MTV Networks. MTV
Networks connects with its audiences through its robust consumer products
businesses and its more than 80 interactive properties worldwide, including
online, broadband, wireless and interactive television services and also has
licensing agreements, joint ventures and syndication deals whereby all of its
programming services can be seen worldwide.
MTV Networks launched its first international channel, MTV Europe, in
1987. Since that time, the company's international operation has expanded to
every region of the globe, owing much of its success to a pioneering strategy
of using local management teams to create and market programming that connects
with local audiences. The company's holdings also include locally operated Web
sites worldwide, as well as mobile entertainment, publishing, home
entertainment, radio, recorded music, licensing and merchandising, and feature
film divisions, MTV Films and Nick Movies.
About Xbox
Xbox ( http://www.xbox.com ) is the video game system from Microsoft that
brings people together for the most exhilarating game and entertainment
experiences. Xbox delivers an expansive collection of breakthrough games,
powerful hardware and the unified Xbox Live online service. The tag line,
"It's good to play together," captures the spirit of Xbox as the social hub of
the new digital entertainment lifestyle. Xbox is now available in North
America, Asia, Europe and Australia.
About Xbox Live
A new frontier in imagination and extraordinary interaction, Xbox Live
offers rich online gameplay. The world's only unified global online console
games service, Xbox Live is continuously innovating to provide members with
unparalleled experiences. This unique service unites gamers in a dynamic
community where they can experience the best online games, exclusive
programming and continuous downloadable content. Xbox Live launched in the
United States in November 2002 and is available in 24 countries. Gamers can
visit http://www.xbox.com/live for more information.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services
and solutions that help people and businesses realize their full potential.
NOTE: Microsoft, Xbox and Xbox Live are either registered trademarks or
trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
SOURCE Microsoft Corp.
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Related links:
http://www.microsoft.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Carlos de Leon of Microsoft Corp.,
+1-425-703-3824, or carlosde@microsoft.com; or Katie Goldberg of
Edelman, +1-206-268-2244, or katie.goldberg@edelman.com, for
Microsoft Corp.; or Jennifer DeGuzman of MTV, +1-212-258-7175, or
jennifer.deguzman@mtvstaff.com; or Mark Levine or MTV
International, +1-212-846-7241, or markj.levine@mtvstaff.com
NOTE TO EDITORS: If you are interested in viewing additional
information on Microsoft, please visit the Microsoft(R) Web page
at http://www.microsoft.com/presspass on Microsoft's corporate
information pages. Web links, telephone numbers and titles were
correct at time of publication, but may since have changed. For
additional assistance, journalists and analysts may contact
Microsoft's Rapid Response Team or other appropriate contacts
listed at http://www.microsoft.com/presspass/contactpr.asp .
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