Multiprocessing, Software Conversion and Other Key Trends Emerge at
Week-Long Conference; Attendees Experience Top-Notch Training, Sold-Out
Exhibit Floor and Targeted Co-Located Events
SAN FRANCISCO, April 11 /PRNewswire-FirstCall/ -- Hot new technologies,
product advancements and emerging trends highlighted CMP Media's Embedded
Systems Conference (ESC) (http://www.embedded.com/esc/sv), which concluded last
week. The conference returned to Silicon Valley this year, and welcomed the
world's creators of technology -- the engineers, developers and programmers
responsible for the technology advancements of tomorrow. 10,000 electronics
engineers, members of the international press, investors and business
executives crowded the show floor, while attendees chose from 290 classes,
tutorials and design seminars -- the industry's most comprehensive
technical program. Other highlights included a keynote address by inventor
and technology advocate Dean Kamen, and a number of co-located events, such
as the 2006 EE Times ACE Awards, Microprocessor Summit, and DSO World.
"It was great being down in the heart of Silicon Valley this year, and
seeing such a strong response from both exhibitors and attendees at ESC,"
said Paul Miller, senior vice president and group director, CMP Media's
Electronics and Software Development Media Groups. "What the ESC attendees
gather from our extensive technical training sessions and show floor
exhibition, they will go on to use in developing the technologies of the
future, including consumer electronics, defense technology, automotive
advancements and more. We're already thinking of ways to make the
experience even more rich in 2007."
On hand were more than 300 exhibitors, like Intel, Sun Microsystems,
Texas Instruments, Microsoft, Xilinx, Wind River, and Freescale
Semiconductor, showcasing new products and announcements. For a complete
recap of news announced at ESC, visit:
http://www.embedded.com/esc/sv/pressinfo/exhibitnews
Jim Turley, program chair of ESC and editor in chief of Embedded
Systems Design observed several trends emerging at this year's conference.
Renewed Focus on Multiprocessing
"Though multiprocessing has currently emerged in the spotlight thanks
to Intel's Core Duo products, it has been around for a while in embedded
systems. This week at ESC we've seen much evidence that embedded
developers, not PC makers, are well acquainted with multiprocessing
hardware and software. Quite a number of companies announced new or
upgraded products for multiprocessing systems."
Converting Software into Hardware
"A few companies were announcing and/or demonstrating new technologies
that turn programs into chips -- automatically, illustrating that hardware
chips and software programs can be one and the same. As an example,
Critical Blue from Edinburgh, Scotland showcased a tool that can read
existing programs and automatically generate a chip that makes the program
run faster. Other companies such as Altera and CoWare featured similar
technologies."
Improved debugging
"Every computer program has bugs, but the question is how best to
remove them. Debugging tools ranked very high in importance in the 2006 ESD
Embedded Survey, and software and hardware vendors have taken that
information to heart. Almost every software company announced new or
improved debugging tools to help engineers and programmers find and fix
annoying mistakes in their products."
"Down market" Strategy
"Quite a few exhibitors at ESC already dominate certain high-end
segments of the embedded market: high-end chips, high-end tools, high-end
operating systems, etc. Many are now going down-market by providing low-end
products to expand their reach. Green Hills, ARM, and other companies have
recently introduced down-market extensions to their product line that
appeal to low- cost or first-time customers. It's an interesting strategy
that I think we'll see more companies follow."
Throughout the week, ESC also featured a number of co-located events:
The 2006 EE Times ACE Awards were presented at a formal gala with more
than 600 people in attendance at the San Jose Fairmont Hotel. The awards
honor those leading the way and making positive contributions -- the real
innovators of technology, whose technological achievements are critical
components in communications, industrial, medical and consumer electronics
devices. Winners include Samsung for Company of the Year -- Large for its
strides in semiconductor manufacturing, and PortalPlayer for Company of the
Year -- Small/Medium for developing solutions that power many of today's
leading MP3 players. IBM & Microsoft won the award for Design Team of the
Year for their collaboration on the next generation Xbox 360, and Cambrios
picked up the award for Most Promising Technology for its innovative work
in using biological methods to fabricate electronics. Freescale
Semiconductor's CEO Michel Mayer received the Executive of the Year award
for his leadership and vision that helped the company achieve six
sequential quarters of profitability, tripled their net earnings, and in Q3
2005, posted its best gross margin in 10 years; Freescale's Leo Mathew was
also honored with the Innovator of the Year award for his work on extending
CMOS processes to the 45-nm node and possibly beyond. Wilf Corrigan
received the EE Times ACE Award for Lifetime Achievement for his
contributions to the semiconductor industry over nearly five decades. For a
complete list of winners, visit: http://www.eetimes.com/ace .
The second annual Microprocessor Summit opened ESC and presented the
latest in microcontrollers and processors, setting the stage for major
semiconductor companies to discuss future plans. The Summit's New Products
Announcements presentation spanned the high- and low-end of the technology
spectrum, with Altera unveiling a new technology that allows chips to be
automatically designed from their software, while startup Luminary Micro
set a new low price point of just $1 for a 32-bit microprocessor. In
between, Intelasys showed off its 24-processor multi-core design and AMCC
pulled the wraps off a new chip for industrial systems.
DSO World was a three-day event highlighting device software
optimization methods, technologies and best practices. Attendees heard from
top leaders in the electronics industry on technology solutions and
strategies from key vendors, users, and industry experts. Sample topics
covered "Profiling for Java," "Leveraging the Open Source Community," and
"Deploying Device Software Platforms to Solve Critical Problems in
Aerospace and Defense." Ken Kline, President, CEO and chairman of Wind
River delivered an industry address, outlining the 12 practical steps
developers can follow to transform themselves into the quintessential,
indispensable device engineer.
About CMP Media's Electronics Group
The CMP Media Electronics Group is the premier technology and business
media brand serving the information needs of the creators of technology
worldwide through print, online and conferences.
As the most comprehensive and integrated source of electronics
technology information, the CMP Media Electronics Group offers a full suite
of products and services to reach electronics systems design professionals
throughout the world. With its combination of media properties, the CMP
Media Electronics Group focuses on delivering a targeted audience and
actionable information to marketers in the electronics technology
community.
Each month, CMP Media's Electronics Group delivers more than 1 million
copies of its publications in five languages to subscribers in 55
countries. Online visitors from more than 100 countries view more than 7.5
million pages on its Web sites in six languages and in a year, more than
35,000 decision makers from 48 countries attend its conferences in North
America, China, Taiwan and Europe.
CMP Media's Electronics Group properties include:
* Print -- EE Times, Embedded Systems Design, Electronics Supply &
Manufacturing
* Online -- EE Times Online, DesignLines, PlanetAnalog.com,
Embedded.com, my-esm.com, CommsDesign.com, and SupplyLines
* Conferences -- Embedded Systems Conferences, Embedded Connect and
Design Seminars
About CMP Media (http://www.cmp.com)
CMP Media is a marketing solutions company serving the technology,
healthcare and lifestyles industries. Through its market-leading portfolio
of trusted information brands, CMP Media has earned the confidence of more
professionals and enthusiasts in these fields than any other media company.
As a result, CMP is the premier provider of access, insight and actionable
programs designed to connect sellers and buyers in each of these industries
in ways that yield superior return on investment. CMP Media is a subsidiary
of United Business Media (http://www.unitedbusinessmedia.com), a global
provider of news distribution and specialist information services with a
market capitalization of more than $3 billion.
Contact: Julia Konstantinovsky
Atomic Public Relations for CMP Media
julia@atomicpr.com
415-402-0230
SOURCE CMP Media
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Related links:
http://www.cmp.com
http://www.embedded.com/esc/sv
http://www.unitedbusinessmedia.com
CONTACT:
Julia Konstantinovsky of Atomic Public
Relations, +1-415-402-0230, or julia@atomicpr.com, for CMP Media
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