Nickelodeon First Kid Content Provider for kajeet
kajeet to Serve as Exclusive Mobile Sponsor for Nickelodeon's SpongeBob
SquarePants Friend or Foe? airing on April 13, 8 p.m. ET/PT
BETHESDA, Md., and NEW YORK, April 11 /PRNewswire/ -- kajeet the new
provider of pay-as-you-go cell phone and wireless service made from a
tween's point of view, and Nickelodeon, the number-one entertainment brand
for kids, announced today a strategic partnership to serve kid audiences
through wireless content. Nickelodeon is the first kid content provider for
kajeet cell phones.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070411/NYW079 )
As part of the joint initiative, the kajeet service will offer
customers a variety of mobile content from Nickelodeon (e.g., downloadable
ringtones, wallpapers, and games of unique interest to kids) from hit
Nickelodeon shows, including The Rugrats, The Fairly OddParents, The
Adventures of Jimmy Neutron, Boy Genius and SpongeBob SquarePants.
Advertising and promotional elements of the partnership include sponsorship
of a number of Nickelodeon's big television events, starting with the
upcoming new SpongeBob SquarePants Friend or Foe? episode, which airs on
Nickelodeon on April 13, 8 p.m. ET/PT.
"More than one in four U.S. tweens own a cell phone, and that number is
expected to double in the next three years. Like Nickelodeon, kajeet is
totally kid-centric and was created to bring together the world of
communication, information and entertainment that today's technologically-
agile kids want in the palms of their hands," said Daniel Neal, kajeet
Founder and CEO. "We see the partnership with Nickelodeon as a spot on
opportunity to introduce and share our commitment to kids, tweens and
families."
"Mobile is an increasingly important platform to kids, and partnerships
with kid-centric wireless service providers such as kajeet are at the core
of Nickelodeon's multiple platform advertisers approach and strategy," said
Jim Perry, Executive Vice President, 360 Brand Sales for Nickelodeon and
MTVN Kids and Family Group. "We are pleased to kick-off our relationship
with kajeet by pairing them with the top property on kids' television right
now -- SpongeBob SquarePants -- and the Friend or Foe? television event."
To support the SpongeBob SquarePants Friend or Foe? television event,
kajeet will be featured as the exclusive mobile content partner in on-air
billboards and interstitials, and online banners. Promotional support will
extend to online as well. In addition to the on-air exposure, kajeet and
Nickelodeon will launch exclusive mobile content related to the episode.
kajeet is the exclusive sponsor of "Trash Bash," the Friend or Foe? Game of
the Week on Nick.com; and dudes.kajeet.com will offer kids and an exclusive
power-up for the "Trash Bash" online game running through April 13.
The two biggest business adversaries in Bikini Bottom have a secret
hidden past, and viewers will finally learn how one-time best buddies,
Plankton and Mr. Krabs, became lifelong enemies in SpongeBob SquarePants
Friend or Foe? on Friday, April 13 at 5:00-10:00 p.m. ET/PT. SpongeBob
Friend or Foe? will include a five-hour interactive marathon, an
interactive live-action convergent contest and an all-new SpongeBob
episode, Friend or Foe?, hosted by Patchy the Pirate (airing 8:00-8:30 p.m.
ET/PT). SpongeBob SquarePants: Friend or Foe? will also be released
nationwide on DVD on April 17.
Launched in July 1999, SpongeBob SquarePants has since emerged as a pop
culture phenomenon and one of the most popular series in kids' television
history. The Saturday morning play of the series currently ranks as the
number-one rated program among Kids 2-11. Nearly 67.2 million viewers tune
into the show each month, including 24 million Kids 2-11, 14.5 million
Tweens 9-14 and 32.9 million Adults 18+. (Source: Nielsen Cume Data
-November 2006). Adult viewers also continue to tune in and have increased
by 78% since the premiere of the show.
The most widely distributed property in MTV Networks history, SpongeBob
SquarePants is syndicated in 171 markets in 25 languages and consistently
rates in the top 3 series among kids in every major market it currently
airs in across Europe, Asia, Australia, Latin America and the United
States.
kajeet offers a full array of voice, text, picture, and instant
messaging services that allow on-the-go kids to stay connected to family
and friends -- and to communicate in their own style. And, because kajeet
is pay-as-you-go with cost control features for parents, customers have no
long-term contracts, no activation fees, no termination fees, no hidden
charges or fees, no roaming or extra long distance charges, and no big
surprises!
The kajeet service and full-featured phones have begun rolling out and
will be available nationwide in more than 500 Best Buy stores by May 1, and
at Limited Too stores in early April. kajeet can also be purchased on the
Web at http://www.kajeet.com. Wireless network coverage for kajeet is
provided by the Nationwide Sprint PCS Network*. For additional product and
service details, please visit http://www.kajeet.com or dial kajeet customer
care at 1-866-4kajeet (1-866-452-5338).
About kajeet(TM)
Founded in 2003, kajeet may be based in Bethesda, MD, but kids are the
center of our universe. kajeet is the pay-as-you-go cell phone service made
from a kid's point of view, a new word for a new world of mobile
entertainment, customization and communication. And for parents, kajeet
alleviates the worries of getting kid a cell phone with no long term
contracts, no surprise overages and no expiring minutes. Oh, and no
buzzwords. No kidding. kajeet and kids: use it for talking, use it for
texting, use it for sharing, use it for playing ... use it for good.(TM)
http://www.kajeet.com
About Nickelodeon
Nickelodeon, in its 28th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in almost 92 million
households and has been the number-one- rated basic cable network for
almost 12 consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
SOURCE Nickelodeon; kajeet
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Related links:
http://www.nick.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070411/NYW079
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN12 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Joy Lee of Stanton Crenshaw for kajeet,
+1-646-502-3517, jlee@stantoncrenshaw.com; or Joanna Roses of
Nickelodeon, +1-212-846-7326, joanna.roses@nick.com
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