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Successful New Products Drive Record Quarter for Hello Direct

                  Web Site Sales Also Continue Rapid Growth

    SAN JOSE, Calif., April 13 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and direct marketer of desktop telephony
productivity tools, today reported financial results for the first quarter
ended March 31, 1999.
    Net sales for the quarter were a record $19.5 million, an increase of
8.6 percent over net sales of $17.9 million in the first quarter of the prior
year.  Net income was $891,000 or $0.17 per share (on 5,361,000 diluted shares
outstanding), an increase of 47.8 percent over net income of $603,000, or
$0.12 per share (on 5,182,000 diluted shares outstanding), for the same
quarter a year ago.
    The Company also reported a record quarterly operating income of
$1,261,000, a 57.2 percent increase over operating income of $802,000 in the
first quarter of last year.
    "Especially pleasing this quarter was the very strong market acceptance of
our new proprietary corded and cordless headsets, Ultralight(R) EX, Solo(R)
II, and Cordless(TM) XLT ," said Alec Glover, Hello Direct's President and
CEO.  "Demand for all three of these next generation models significantly
exceeded our ability to supply the market.  As a result, quarterly sales would
have been even greater were it not for the backorder situation we experienced
on these new products for most of the quarter.  Our manufacturing yields have
now improved so that the backorder situation is largely resolved."
    According to Glover, another key contributor to record results was the
strong performance of Hello Direct's non-catalog sales channels.  "Sales
through our web site in the first quarter increased approximately 200 percent
over the same period last year, and represented nearly 10 percent of our total
revenue.  In addition, our outbound telemarketing group, which targets
corporate accounts, achieved record sales in each of the three months and for
the quarter contributed 35 percent of total net revenue.  Aggressively
developing these channels to their fullest potentials remains another
important element of our profit focused growth strategy," he said.
    Glover also noted that the integration of recently acquired PhoneZone.com,
the leading Web buyer's guide, is proceeding very well.  "We are merging and
evolving the two sites and in only two months have seen traffic increase
nearly 50%.  During the same brief period we have also developed relationships
with just over 100 new alliance partners that should drive even more traffic
to our site.  I am very pleased with the progress we are making to ensure our
web site remains the preeminent Internet marketplace for telecommunications
solutions."
    The Company's gross margin for the quarter was 54.1 percent, compared with
gross margin of 53.6 percent in the first quarter of 1998.  Average order size
reached $264, up from $259 in the same quarter of last year.
    Hello Direct also reported that cash and short-term investments as of
March 31, 1999 declined to $7.0 million, compared with $9.6 million as of
December 31, 1998, primarily as a result of the PhoneZone.com acquisition and
an ongoing stock repurchase program.  Working capital as of March 31, 1999 was
$17.9 million, compared with working capital of $19.2 million at the close of
the year.

    About Hello Direct, Inc.
    Hello Direct, Inc. (http://www.hellodirect.com) is the leading developer and
direct marketer of telephone productivity tools including headsets,
teleconferencing, wireless and related desktop products.  Through its
distinctive catalogs, web site and outbound telemarketing programs, the
Company offers a broad selection of commercial-grade brand name, proprietary
and private label products at competitive prices that provide solutions to its
customers' evolving communication needs.
    This release contains forward-looking statements including, but not
limited to, statements regarding improved manufacturing yields, development of
the outbound telemarketing channel and the ongoing status of improving the
Company's web site.  These forward looking statements involve risks and
uncertainties that could cause actual results to differ, and such differences
could be material.  Such risks and uncertainties include, but are not limited
to, the following:  the uncertainty of the Company's future operating results,
the fact that the market for telecommunication products is generally
characterized by rapidly changing technology, the Company's need and ability
to successfully develop new products, the Company's dependence on and market
acceptance of its current and newly introduced headset products, the Company's
dependence on sole or limited source suppliers and foreign manufacturing, the
highly competitive market for telecommunications products, the dependence of
Internet sales on the continued growth in electronic commerce, risks
associated with managing a growing business and the Company's dependence on
key personnel.  Investors  should also review the Company's reports on Form
10-K and Form 10-Q on file with the SEC for a discussion of risks and
uncertainties.

                              HELLO DIRECT, INC.
                      Condensed Statements of Operations
                          For the Three Months Ended
                           March 31, 1999 and 1998

                                                 Three Months Ended
                                                     March 31,
                                             1999                 1998

    Net sales                            $19,450,000        $17,910,000
    Cost of goods sold                     8,933,000          8,319,000
      Gross profit                        10,517,000          9,591,000

    Selling, general and
     administrative expenses               8,649,000          8,210,000
    Product development expenses             607,000            579,000
      Operating income                     1,261,000            802,000

    Other income - net                       224,000            203,000

      Income before income taxes           1,485,000          1,005,000

    Income taxes                             594,000            402,000

      Net income                            $891,000           $603,000

    Basic per share amounts:
      Net income                               $0.17              $0.12
      Weighted average
       shares outstanding                  5,158,000          5,087,000

    Diluted per share amounts:
      Net income                               $0.17              $0.12
      Weighted average
       shares outstanding                  5,361,000          5,182,000


                              HELLO DIRECT, INC.
                           Condensed Balance Sheets

                                         March 31,         December 31,
                                              1999                 1998

    ASSETS
    Current assets:
      Cash and cash equivalents         $6,418,000           $5,745,000
      Short-term investments               604,000            3,860,000
      Trade accounts receivable,
       less allowance for returns
       and doubtful accounts.            7,154,000            5,491,000
      Inventories                        5,557,000            6,119,000
      Deferred tax assets                1,064,000              847,000
      Other current assets               1,298,000            2,474,000
        Total current assets            22,095,000           24,536,000

    Notes receivable                     4,159,000            4,239,000
    Property and equipment, net          6,622,000            6,246,000
    Goodwill, net                        1,900,000                   --
      Total assets                     $34,776,000          $35,021,000

                       LIABILITIES AND STOCKHOLDERS' EQUITY

    Current liabilities
      Accounts payable                  $2,232,000           $3,567,000
      Accrued expenses                   2,000,000            1,736,000
        Total current liabilities        4,232,000            5,303,000
    Non-current liabilities                409,000              364,000
        Total liabilities                4,641,000            5,667,000

    Stockholders' equity:
      Common stock                           5,000                5,000
      Additional paid-in capital        28,641,000           28,319,000
      Retained earnings                  2,612,000            1,721,000
      Less treasury stock, at cost      (1,123,000)            (691,000)
        Total stockholders' equity      30,135,000           29,354,000
        Total liabilities and
         stockholders' equity          $34,776,000          $35,021,000


SOURCE Hello Direct, Inc.




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CONTACT:
Dean (Kip) Witter III, Chief Financial
Officer of Hello Direct, 408-363-6158, or general information,
Don Markley, or analysts, Reid Cox of The Financial Relations
Board, 415-986-1591
NOTE TO EDITORS: For more information on Hello Direct, Inc. via
fax at no cost, dial 800-PRO-INFO or 908-544-2850 outside the
U.S., ticker symbol: HELO