Good Guys Announces Executive Appointments

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Good Guys Announces Executive Appointments
    SAN FRANCISCO, April 13 /PRNewswire/ -- Good Guys (Nasdaq: GGUY), a
leading specialty retailer of consumer entertainment electronics, today
announced that industry veteran George Hechtman has been named vice president
of administration and Vance R. Schram, currently vice president of finance,
has been appointed acting chief financial officer.  In addition, Stanley R.
Baker, director and founding partner, has been appointed chief strategic
advisor and will provide counsel to the executive team on areas including
merchandising, advertising strategies and media negotiations.
    "George's breadth and depth of knowledge in retail and consumer
electronics coupled with the wisdom and experience of both Vance's and Stan's
histories with Good Guys will further our efforts to reestablish Good Guys as
the premier provider of consumer entertainment electronics," said Ronald A.
Unkefer, founder, chairman and chief executive officer, Good Guys.  "With this
expanded management team in place, we can improve our relationships with our
core constituencies by better communicating our value proposition to
customers, vendors and investors and by more effectively managing change
throughout the organization as we strive to return the company to
profitability and to increase shareholder value."
    In the newly created role of vice president of administration, Hechtman
will oversee human resources, MIS and real estate.  A 25-year veteran of
retail operations and consumer product merchandising, Hechtman was senior vice
president of store operations for OfficeMax from 1994 to 1999 and vice
president of merchandising and franchise operations for BizMart from 1991 to
1993.  Hechtman has held various positions in consumer electronics
merchandising at Circuit City, Montgomery Ward and Pacific Stereo and has
provided consulting services to retailers ranging from McDonald's to Tandy
Corporation.  Prior to joining Good Guys, he was executive vice president and
chief operating officer of Blue Dot Services.
    Schram has served as vice president of finance since September and has
been instrumental in implementing the initial phase of Good Guys' business
strategy for returning to profitability.  His diverse background in finance
and accounting spans various industries, including retail, banking, leasing
and manufacturing.  Schram has been with Good Guys for a total of six years,
serving as assistant controller and then controller from 1990 to 1994 and
returning as controller in February 1998.  From 1994 to 1998, Schram was chief
financial officer, secretary and member of the board of directors for Joseph
Phelps Vineyards and Oakville Grocery.  He succeeds Paul N. Erickson who
joined Good Guys on an interim basis in July.
    Baker has served on the board of directors for Good Guys since 1976 and
has held numerous executive positions including secretary and vice president
of merchandising.  As a founding partner, Baker also played a key role in
developing and executing sales and marketing strategies as the company grew
from one store to locations throughout the West Coast.
    Good Guys is a leading specialty retailer of consumer entertainment
electronics, offering a distinctive selection of fully featured digital and
high-tech products from more than 100 of the world's most respected
manufacturers.  Founded in 1973, Good Guys currently operates 79 stores in
California, Nevada, Oregon and Washington.
    To the extent this news release contains forward-looking statements, such
statements are subject to risks and uncertainties, including, but not limited
to, the successful implementation of the Company's current restructuring
program, increases in promotional activities of competitors, changes in
consumer buying attitudes, the presence or absence of new products or product
features in the Company's merchandise categories, changes in vendor support
for advertising and promotional programs, changes in the Company's merchandise
sales mix, and economic conditions.

    For more information, contact:
    Kristen Lark
    214.220.2484
    klark@goodguys.com
SOURCE Good Guys
http://www.thegoodguys.com
Company News On-Call:
http://www.prnewswire.com/comp/108403.html or fax,
800-758-5804, ext. 108403
CONTACT:
Kristen Lark of Good Guys, 214-220-2484, or
klark@goodguys.com