Company's Internet Expertise Recognized for Second Consecutive Year
ARLINGTON, Va., April 13 /PRNewswire/ -- Charles E. Smith Residential
Realty, Inc. (NYSE: SRW), the nation's leading urban multifamily residential
REIT, was recognized as "Best of the Best" in two categories of the "Pillars
of the Industry" competition sponsored by the National Association of Home
Builders (NAHB). Designed to distinguish excellence in apartment management
marketing, and construction, the Pillars Awards are among the most prestigious
and coveted in the industry. The awards were presented at the MultiHousing
World conference and exposition held recently in Las Vegas.
Smith Residential's http://www.restonlanding.com web site was honored as
"Outstanding Web Site for a Multifamily Property." Judging criteria included
layout, overall design, execution of creative strategy, accessibility of the
site, and overall appearance. This win marked the second consecutive year that
Smith Residential has captured this award. In 1999, the company won the same
award for its http://www.courthouseplace.com web site.
Smith's Vice President of Residential Marketing, Jamie Gorski said, "We're
delighted to win this award for Reston Landing and to be recognized as the
Best of the Best by NAHB two years in a row. Our reports show that 25% of the
customer traffic at Reston Landing and Couthouse Place is now driven by
information found on the Internet. We will continue to raise the bar higher
in designing effective web sites for our customers."
Smith Residential's Reston Landing also won top honors for "Best Overall
Sales or Leasing Campaign." Judging criteria included marketing objectives,
concepts, copy, overall design and execution of creative strategy,
coordination of media and qualified traffic generated.
"NAHB is pleased to be able to showcase these properties, which represent
the very best in apartment design and management," said F. Gary Garczynski,
NAHB's Vice President/Treasurer. Garczynski noted that one in four American
households live in multifamily communities, making multifamily a vital
component in the housing market. NAHB represents 200,000 companies, including
more than 6,000 multifamily developers, builders, managers, and lenders.
For additional information about Smith Residential apartments, call
703-769-1192 or visit http://www.smithapartments.com.
Charles E. Smith Residential Realty, Inc. is a self-managed real estate
investment trust listed on the New York Stock Exchange under the symbol "SRW."
The Company and its subsidiaries and affiliates own, acquire, develop, and
manage multifamily residential units in Washington, D.C., Northern Va.,
Chicago, Boston and Southeast Fla. The Company owns or has an interest in
approximately 26,000 units and has approximately 3,000 units under
construction and pre-purchase agreement. The total market capitalization of
the Company -- Charles E. Smith Residential Realty, Inc., including its
Operating Partnership -- exceeds $2.5 billion. Investor information, including
press releases about Charles E. Smith Residential Realty, is available on the
Company's web site at http://www.charlesesmith.com and also through PR Newswire "News
on Call" by fax 800-758-5804, ext. 101271, or at http://www.prnewswire.com.
SOURCE Charles E. Smith Residential Realty, Inc.
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Related links:
http://www.charlesesmith.com
http://www.restonlanding.com
CONTACT:
Investors, Chandler Spears, 703-769-1044, or
Media, Susan Goyette, 703-769-6746, both of Charles E. Smith
Residential Realty, Inc.
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