Atmel Will File Its Own Standard Submission in April
HEILBRONN, Germany, April 13 /PRNewswire-FirstCall/ -- Atmel(R)
Corporation (Nasdaq: ATML) announced today that its German subsidiary Atmel
Germany GmbH has joined the EPCglobal(TM) Hardware Action Group (HAG), which
is developing the standard for the next-generation UHF RFID specification.
Especially the supply chain management market will benefit from this standard,
as it will drastically improve the tracking visibility of goods.
Founded in October 2003, EPCglobal is a non-profit joint venture of the
standard organizations EAN International(TM) and the Uniform Code Council
(UCC(TM)). The worldwide acting group, successor of AutoID/MIT, has more than
180 members, including among others such as Wal-Mart(R), Unilever(R),
Coca-Cola(R), the US Department of Defense (DOD), Benetton(R) and many major
RFID solution providers.
The UHF RFID standard to be developed will include EPC code numbers stored
in a tag. The standard specifies that code numbers will be sent via Internet
to an ONS (Object Name Service) database that produces an address. The ONS
then can match the EPC to a server providing comprehensive information about
the object. This means for supply chain management systems that users will
have permanently available, up-to-date tracking information of their goods
moving through the retail supply chain.
Atmel, a pioneer in the RFID area, provided the industry's first read-only
RFID ICs in the late 1980's. Since 1995, Atmel has also been offering the
world's most flexible read/write RFID ICs. Today, Atmel is a key player for
low-frequency-based 125 kHz RFID ICs for access control systems. The portfolio
also includes ICs addressing the 13.56 MHz, UHF and Microwave frequency range.
Atmel has outstanding expertise in UHF RFID link concepts, design knowledge
and ultra low power technology, and will bring this expertise to the EPCglobal
group to achieve a worldwide accepted, interoperable EPC standard for
ultra-high frequency RFID technology.
"We are excited to announce that Atmel will shortly submit a proposal for
the standard," said Michael Fislage, Atmel's RFID Marketing Manager. "This
proposal will address the requirements and performance needs of the retailers
and manufacturers implementing EPC in the supply chain, and will provide
EPCglobal users interoperability, read/write field programmability, unique
performance and global use."
Footnote
AutoID/MIT = The Auto-ID Center is an academic research project
headquartered at the Massachusetts Institute of Technology (MIT) with
labs at five leading research universities around the globe.
DOD = US Department of Defense
EPC = Electronic Product Code
ONS = Object Name Service
HAG = EPC's Hardware Action Group
RFID = Radio Frequency IDentification
UCC = Uniform Code Council
UHF = Ultra High Frequency (860-960 MHz)
About Atmel
Founded in 1984, Atmel Corporation is headquartered in San Jose,
California with manufacturing facilities in North America and Europe. Atmel
designs, manufactures and markets worldwide, advanced logic, mixed-signal,
nonvolatile memory and RF semiconductors. Atmel is also a leading provider of
system-level integration semiconductor solutions using CMOS, BiCMOS, SiGe, and
high-voltage BCDMOS process technologies.
About EPC
EPCglobal is industry's trusted partner for driving the global adoption
and implementation of the EPCglobal Network across industry sectors. Its
mission is to make organizations more effective by enabling true visibility of
information about items in the supply chain. To that end, EPCglobal develops
and oversees standards for the Electronic Product Code (EPC) Network.
Additionally, EPCglobal provides a global EPC(TM) number registry service for
electronic product codes in the supply chain.
As a joint venture between EAN International and the Uniform Code Council
(UCC), EPCglobal leverages a nearly thirty-year heritage of successfully
partnering with industry. EPCglobal is a neutral, consensus-based,
not-for-profit standards organization.
NOTE: Atmel(R) and combinations thereof are the registered trademarks of
Atmel Corporation or its subsidiaries. EPCglobal is a registered service mark
of EPCglobal. Corporation USA. EAN International is a registered service mark
of Uniform Code Council, Inc. Corporation USA. UCC is a registered service
mark of Uniform Code Council, Inc. Corporation USA. Wal-Mart is a registered
service mark of Wal-Mart Stores, Inc. Corporation USA. Unilever is a
registered service mark of Unilever N.V. Corporation Netherlands. Coca-Cola is
a registered trademark of The Coca-Cola Company. Corporation USA. Benetton is
a registered trademark of Benetton Group S.P.A. Corporation Italy. Other terms
and product names may be the trademarks of others.
Information
Atmel's RFID product information may be retrieved at:
http://www.atmel.com/products/RFID/ , Atmel's UHF Palomar Project information
may be retrieved at: http://www.atmel.com/products/RD/prod_palomar.asp .
For more information on EPCglobal, please visit
http://www.epcglobalinc.org/ .
Press Contacts
Dr. Susanne van Clewe, Marcom Manager Communications
and Automotive Products
Tel: +49 7131 67-2081, Email: susanne.van-clewe@hno.atmel.com
Clive Over, Director of Press Relations -- USA and Asia
Tel: 408-451-2855, Email: cliveover@atmel.com
Veronique Sablereau, Corporate Communications Manager -- Europe
Tel: +33 1 30 60 70 68, Email: veronique.sablereau@atmel.com
SOURCE Atmel Corporation
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Related links:
http://www.atmel.com
CONTACT:
Dr. Susanne van Clewe, Manager Communications
and Automotive Products of Marcom, +49 7131 67-2081, or
susanne.van-clewe@hno.atmel.com, for Atmel; or Clive Over,
Director of Press Relations, USA and Asia, +1-408-451-2855,
cliveover@atmel.com, or Veronique Sablereau, Corporate
Communications Manager, Europe, +33 1 30 60 70 68, or
veronique.sablereau@atmel.com, both of Atmel
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