WELLESLEY, Mass., April 13 /PRNewswire/ -- Celebrating the entrepreneurial
spirit is Lemonade Stories, a new film by award-winning film maker Mary Mazzio
and Babson College, which profiles great entrepreneurs including Richard
Branson (Virgin), Arthur Blank (Home Depot and the Atlanta Falcons), Russell
Simmons (Def Jam) and Kay Koplovitz (USA Network, Sci-fi Channel).
These entrepreneurs share the secrets of their success and talk about the
person who inspired them -- their moms. Richard Branson, founder of Virgin
Atlantic Airways, learns lessons in risk-taking from his mother, Eve, a pilot
during WWII. Billy Starr, founder of the Pan-Mass Challenge, is motivated by
his mother's death from cancer to raise more than $100 million for cancer
research. Arthur Blank, co-founder of Home Depot, learns from his mother that
a widow with a young child can successfully run her own business. Kelly
Reinhart learns from her mom (and dad) how to turn an idea into a million-
dollar business while still in elementary school.
"What is fascinating is that many of the mothers featured in the film were
raised at a time when women were not expected to work. Yet all of these women
were risk-takers and encouraged their children to take risks to achieve their
dreams," Mazzio said. "These moms also stood by their children later in life,
in moments of failure and times of crisis. Richard Branson and Russell Simmons
both claim they would have gone out of business, but for last minute loans
from their mothers, who stepped up when no one else did."
Lemonade Stories will debut at Babson College (ranked No. 1 by U.S. News &
World Report as the best college for entrepreneurship) on April 23, 2004
during Babson's 25th annual Founder's Day celebration of entrepreneurial
spirit, where the mothers featured in the film will be honored by Babson for
their contributions to business. It also will be shown, as an example of the
use of film in an entrepreneurship classroom, at the 20th anniversary
celebration of the Price-Babson Symposium for Entrepreneurship Educators, June
3-5, 2004, at Babson. (Public showing will take place on April 25, 4 pm,
Babson's Sorenson's Center for the Arts. Call 781-237-3329 or
lemonadestories@aol.com for reservations. $10 adults; free for students.) The
film will be aired nationwide on Friday, May 7th at 9pm EST on CNNfn.
"Babson College is a firm believer that the entrepreneurial spirit dwells
within everyone," says Babson College President Brian M. Barefoot. "Lemonade
Stories wonderfully depicts how that spirit can be nurtured and developed
within the family. Just as we are honored to assist our students in shaping
their entrepreneurial abilities, so too are we honored to be a part of
Lemonade Stories."
For more information on the film and its entrepreneurs, please log on to
http://www.lemonadestories.com or http://www3.babson.edu/Events/FoundersDay/
Mary Mazzio, herself an entrepreneur, former law firm partner, and
Olympian (1992 Olympic Games - Rowing), wrote, produced, and directed the
award-winning film A Hero for Daisy (hailed by The New York Times as "a
landmark film" and Sports Illustrated as "fantastic") and Apple Pie ("warm and
illuminating ... told with deftness and emotion ... priceless" - The New York
Times; "fantastic" - National Public Radio; "excellent" - CNN). Both films
aired prime-time, nationwide on ESPN (among other outlets in the US and
Canada) and are in thousands of classrooms across the country. For more
information about these films, please log on to http://www.50eggs.com. Mazzio,
President and CEO of 50 Eggs, Inc., is a graduate of Mount Holyoke College and
Georgetown Law School, and serves on several non-profit boards. You can
contact Mazzio at 781-237-3329.
Babson College in Wellesley, Mass., is recognized internationally as a
leader in entrepreneurial management education. Babson grants BS degrees
through its innovative undergraduate program, and grants MBA and custom MS and
MBA degrees through the F.W. Olin Graduate School of Business at Babson
College. Babson School of Executive Education offers executive development
programs to experienced managers worldwide. For information, visit
http://www.babson.edu.
Contact:
Michael Chmura
781-239-4549
SOURCE Babson College
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Related links:
http://www.babson.edu
CONTACT:
Michael Chmura of Babson College,
+1-781-239-4549
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