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Harley-Davidson Reports Record First Quarter

              Moderates 2005 Motorcycle Shipment Growth Forecast

    MILWAUKEE, April 13 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HDI) today announced record revenue and earnings for its first quarter
ended March 27, 2005.  Revenue for the quarter was $1.24 billion compared with
$1.17 billion in the year-ago quarter, a 6.0 percent increase.  First quarter
diluted earnings per share (EPS) were 77 cents, a 13.2 percent increase
compared with last year's 68 cents.
    "As I prepare to take on the role of Chief Executive at Harley-Davidson,
I am pleased that the Company is on a strong footing, having achieved another
record quarter," said Jim Ziemer, Chief Financial Officer and CEO Elect,
Harley-Davidson, Inc.   "Looking ahead, we expect Harley-Davidson's business
to continue to grow and 2005 to be our 20th consecutive record year."
    "At the same time, U.S. retail sales of Harley-Davidson motorcycles during
the first quarter of 2005 have been relatively flat with the same period last
year-falling short of our expectations.  Despite our continued optimism for
the year, we feel it is prudent to limit short-term production growth,
maintaining demand in excess of supply.  This action will result in a change
to our previous guidance for both shipments and earnings growth for 2005.  Our
shipments are now planned to increase from last year's 317,000 units to a
target of 329,000 units compared to our original target of 339,000 units.  Our
2005 earnings are expected to grow by approximately 5-8 percent in 2005
compared to our previous forecast of mid-teens earnings growth."
    "While this volume adjustment may prevent us from attaining our previous
goal of 400,000 units in 2007, we see no reason to change our long-term unit
growth projection of 7-9 percent annually based on just three winter months of
sales data.  Similarly, we are not changing our projection of mid-teens
earnings growth other than for this year," Ziemer added.
    "For nineteen consecutive years, this management team has delivered record
results, and I have the utmost confidence that the actions we are taking are
appropriate and in our stakeholders' long-term interests," said Jeff
Bleustein, Chairman and Chief Executive Officer of Harley-Davidson, Inc.

    Motorcycles and Related Products Segment
    First quarter revenue from Harley-Davidson(R) motorcycles was $979.0
million, an increase of 6.5 percent over the first quarter last year.
Shipments of Harley-Davidson motorcycles totaled 76,716 units, up 2,626 units
or 3.5 percent over last year.
    First quarter revenue from Parts and Accessories (P&A), which consists of
Genuine Motor Parts(TM) and Genuine Motor Accessories(TM), totaled $176.9
million, a 4.6 percent increase over the year-ago quarter.  For the longer
term, the Company expects P&A revenue to grow at a rate slightly faster than
the motorcycle unit growth rate.
    General Merchandise revenue, which consists of MotorClothes(R) apparel and
collectibles, was $59.5 million in the first quarter, up 9.3 percent over the
same period last year. For the longer term, the Company expects General
Merchandise revenue to grow at a rate lower than the motorcycle unit growth
rate.
    First quarter gross margin for the Motorcycles and Related Products
Segment was 37.6 percent of revenue, approximately the same as the year-ago
quarter of 37.8 percent.  Gross margin was negatively impacted by higher
material costs, primarily metal surcharges; it benefited from favorable
foreign currency exchange.  Operating margin grew to 24.2 percent from 22.9
percent due to lower operating expenses.

    Motorcycle Retail Sales Data
    In the United States through March, Harley-Davidson retail motorcycle
sales finished down approximately one percent compared to 2004.   Similarly,
the U. S. heavyweight motorcycle market declined 0.4 percent in the first
quarter.
    Worldwide retail sales of Harley-Davidson motorcycles grew 2.8 percent for
the quarter, driven by strong performance in Europe and Japan, which increased
20.6 and 10.6 percent respectively.  On an industry-wide basis through
February 2005, the 651+cc segment grew slightly in Europe, while the
heavyweight market in Japan was down for the same period.  Data is listed in
the accompanying tables.

    Financial Services Segment
    Harley-Davidson Financial Services (HDFS) reported operating income of
$53.6 million, up $3.3 million or 6.5 percent compared to the year-ago
quarter.  HDFS continued to experience strong customer acceptance of its
financial products.
    During the quarter, HDFS sold $730 million in retail motorcycle loans and
recorded a gain of $19.2 million.  This compares with a gain of $25.2 million
on $625 million of loans securitized during the first quarter of 2004.  The
gain of 2.6 percent as a percentage of loans sold is slightly above
management's guidance which is now 1.7 to 2.5 percent in the current interest
rate environment.
    Annualized credit losses on a managed portfolio basis increased during the
quarter to 1.07 percent in 2005 from 0.77 percent in 2004 due to the
combination of a higher incidence of losses and lower recovery rates. HDFS is
maintaining its credit loss target of 1 percent or less of managed
receivables.
    In 2005, HDFS operating income is expected to be slightly lower than that
achieved in 2004 primarily due to a highly competitive marketplace and an
increasing interest rate environment.  For the longer term, the Company
expects the HDFS operating income growth rate to be slightly higher than the
Company's motorcycle unit growth rate.

    Stock Option Accounting
    On January 1, 2005 the Company adopted new accounting rules requiring it
to recognize expense related to the fair value of its employee stock option
awards.  Total stock compensation expense recognized by the Company during the
first quarter of 2005 was $7.0 million.

    Cash Flow
    Operations generated cash of $51.7 million during the first quarter of
2005 compared to $161.2 million during last year's first quarter.  During the
first quarter of 2005, the Company made a voluntary cash contribution of
$102.3 million to post-retirement health care trusts to pre-fund retiree
benefits.  This contribution allows the investment earnings to grow tax free
within the trusts.

    Stock Repurchase
    The Company repurchased 2.9 million shares of its common stock at a cost
of $175.8 million during the first quarter of 2005.

    Shipment Guidance
    Harley-Davidson is revising its previous guidance and now plans to ship
329,000 Harley-Davidson motorcycles in 2005.  This 329,000 unit target
represents a 3.7 percent growth rate over 2004 shipments.  The Company
believes that this 10,000 unit reduction will occur almost entirely in the
second quarter and will involve reducing planned production of 2005 Model Year
motorcycles.  Revised quarterly shipments are expected to be as follows:
77,000 units in the second quarter, 87,500 units in the third quarter and
87,500 units in the fourth quarter.

    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services.  Harley-Davidson Motor Company, the only
major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and
offers a complete line of motorcycle parts, accessories, apparel, and general
merchandise.  Buell Motorcycle Company produces sport motorcycles.  Harley-
Davidson Financial Services provides wholesale and retail financing and
insurance programs to Harley-Davidson dealers and customers.

    Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements can generally be identified as such because
the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning.  Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements.  Such forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
anticipated as of the date of this release. Certain of such risks and
uncertainties are described below.  Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the forward-
looking statements and cautioned not to place undue reliance on such forward-
looking statements. The forward-looking statements included in this release
are only made as of the date of this release, and the Company undertakes no
obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.
    The Company's ability to meet the targets and expectations noted depends
upon, among other factors, the Company's ability to (i) continue to realize
production efficiencies at its production facilities through the
implementation of innovative manufacturing techniques and other means, (ii)
successfully implement production capacity increases in its facilities, (iii)
successfully introduce new products and services, (iv) avoid unexpected supply
chain issues, (v) sell all of the Harley-Davidson motorcycles it plans to
produce, (vi) continue to develop the capacity of its distributor and dealer
network, (vii) avoid unexpected changes in the regulatory environment for its
products, (viii) successfully adjust to fluctuations in foreign currency
exchange rates, interest rates and commodity prices, (ix) adjust to worldwide
economic and political conditions, and (x) successfully manage the credit
quality of HDFS's loan portfolio.
    In addition, the Company could experience delays in the operation of
manufacturing facilities as a result of work stoppages, natural causes,
terrorism or other factors. Risk factors are also disclosed in documents
previously filed by the Company with the Securities and Exchange Commission.

                                TABLES FOLLOW


                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                   (In thousands, except per share amounts)

                                                           (Unaudited)
                                                      Three Months Ended
                                                  March 27,         March 28,
                                                     2005              2004

     Net revenue                                 $1,235,464        $1,165,701
     Gross profit                                   464,283           440,129
     Operating expenses                             165,426           173,031
       Operating income from
        motorcycles & related products              298,857           267,098

     Financial services income                       88,812            80,494
     Financial services expense                      35,253            30,181
       Operating income from financial
        services                                     53,559            50,313

     Corporate expenses                               7,274             4,489
     Total operating income                         345,142           312,922
     Interest income and other, net                   7,129             4,257
     Income before provision for taxes              352,271           317,179
     Provision for income taxes                     125,056           112,599
     Net income                                    $227,215          $204,580

     Earnings per common share:
       Basic                                          $0.78             $0.69
       Diluted                                        $0.77             $0.68

     Weighted-average common shares:
       Basic                                        293,148           297,832
       Diluted                                      294,161           299,932



                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                                (In thousands)

                                           (Unaudited)             (Unaudited)
                                            March 27,    Dec. 31,   March 28,
                                               2005        2004        2004

     ASSETS
        Current assets:
          Cash and cash equivalents           $200,379    $275,159    $254,288
          Marketable securities              1,184,148   1,336,909     848,399
          Accounts receivable, net             146,199     121,333     132,270
          Finance receivables, net           1,412,923   1,207,124   1,172,532
          Inventories                          246,875     226,893     222,811
          Other current assets                  93,216      98,854      76,975
        Total current assets                 3,283,740   3,266,272   2,707,275
          Finance receivables, net             727,794     905,176     558,737
          Other long-term assets             1,294,239   1,311,845   1,423,958

     Total assets                           $5,305,773  $5,483,293  $4,689,970

     LIABILITIES AND SHAREHOLDERS' EQUITY
      Current liabilities:
       Accounts payable & accrued expenses    $801,525    $677,255    $699,958
       Current portion of finance debt         264,360     495,441     195,703
      Total current liabilities              1,065,885   1,172,696     895,661
      Finance debt                             800,000     800,000     670,000
      Other long-term liabilities              117,754     142,278     223,018
      Postretirement health care benefits       51,297     149,848     134,091
      Shareholders' equity                   3,270,837   3,218,471   2,767,200

     Total liabilities and shareholders'
      equity                                $5,305,773  $5,483,293  $4,689,970


     Note:  Certain prior year amounts have been reclassified to conform to
            the current year presentation.




                            Harley-Davidson, Inc.
               Condensed Consolidated Statements of Cash Flows
                                (In thousands)

                                                          (Unaudited)
                                                      Three Months Ended
                                                  March 27,         March 28,
                                                     2005              2004
     Cash flows from operating activities:
      Net income                                   $227,215          $204,580
      Adjustments to reconcile net income
       to net cash provided by operating
       activities:
         Depreciation                                53,325            50,947
         Provision for long-term employee
          benefits                                   19,132            17,581
         Gain on current year securitizations       (19,201)          (25,240)
         Net change in wholesale finance
          receivables                              (191,108)         (169,808)
         Contributions to pension &
          postretirement plans                     (109,000)              -
         Tax benefit from the exercise of
          stock options                                 -               9,108
         Other                                       (2,787)           14,363
         Net changes in current assets and
          current liabilities                        74,098            59,661
      Total adjustments                            (175,541)          (43,388)
     Net cash provided by operating
      activities                                     51,674           161,192

     Cash flows from investing activities:
       Capital expenditures                         (39,025)          (30,990)
       Finance receivables, net                     148,838           170,710
       Collection of retained securitization
        interests                                    26,330            30,942
       Net change in marketable securities          149,845           145,794
       Other, net                                    (2,365)             (265)
     Net cash used in investing activities          283,623           316,191

     Cash flows from financing activities:
       Net decrease in finance debt                (222,642)         (140,522)
       Dividends                                    (36,541)          (23,587)
       Purchase of common stock for treasury       (175,796)         (403,519)
       Excess tax benefits from share based
        payments                                      5,699               -
       Issuance of common stock under
        employee stock plans                         19,203            15,204
     Net cash used in financing activities         (410,077)         (552,424)

     Net decrease in cash and cash
      equivalents                                   (74,780)          (75,041)

     Cash and cash equivalents:
       At beginning of period                       275,159           329,329
       At end of period                            $200,379          $254,288

     Note:  Certain prior year amounts have been reclassified to conform to
            the current year presentation.



                            Harley-Davidson, Inc.
                          Net Revenue and Motorcycle
                                Shipment Data
                                 (Unaudited)

                                                        Three Months Ended
                                                    March 27,        March 28,
                                                       2005              2004
     NET REVENUE (in thousands)
     Harley-Davidson(R) motorcycles                 $978,951          $918,806
     Buell(R) motorcycles                             20,049            22,083
     Parts & Accessories                             176,904           169,188
     General Merchandise                              59,463            54,408
     Other                                                97             1,216
     Total net sales                              $1,235,464        $1,165,701


     HARLEY-DAVIDSON UNITS
     Motorcycle shipments:
       United States                                  60,878            59,744
       Export                                         15,838            14,346
     Total                                            76,716            74,090

     Motorcycle product mix:
       Touring                                        25,071            21,404
       Custom                                         34,286            36,864
       Sportster(R)                                   17,359            15,822
     Total                                            76,716            74,090

     BUELL UNITS
     Motorcycle shipments:
       Buell                                           2,469             2,603



                 Retail Sales of Harley-Davidson Motorcycles
                              First Quarter 2005

                                                       2005              2004

     United States                                   53,707            54,216
     Europe*                                          6,485             5,376
     Japan                                            2,134             1,929
     Canada                                           1,934             1,781
     All other markets                                2,601             1,767

     Total Harley-Davidson Sales                     66,861            65,069

     Data Source: (subject to update)
     Harley-Davidson(R)

     Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
     Motorcycle Sales data.

     *Data for Europe includes Austria, Belgium, Denmark, Finland, France,
     Germany, Greece, Italy, Netherlands, Norway, Portugal Spain, Sweden,
     Switzerland, and the United Kingdom



                      Heavyweight (651+ cc) Market Data
                         Data Through Month Indicated

                                                       2005              2004

     United States (March)                          102,046           102,407
     Europe* (February)                              32,639            32,202
     Japan (February)                                 3,857             4,350

     Data Source: (subject to update)
     United States: Motorcycle Industry Council
     Europe: Giral S.A.
     Japan:  JAIA

     Data for remaining markets not available on a monthly basis

     *Data for Europe includes Austria, Belgium, Denmark, Finland, France,
     Germany, Greece, Italy, Netherlands, Norway, Portugal Spain, Sweden,
     Switzerland, and the United Kingdom


SOURCE Harley-Davidson, Inc.




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    CONTACT:
    Financial, Mark Van Genderen,
    +1-414-343-8002, or Media, Bob Klein, +1-414-343-4433, both of
    Harley-Davidson, Inc.