Managing Director Appointed for PRN International Europe

		PRN INTERNATIONAL UNWIN International business development and publishing expert Vicky Unwin has been appointed the first managing director of PRN International Europe. Unwin, former director of Telegraph Enterprises, part of the UK-based Telegraph Group Ltd., becomes an executive director on the PRNI Europe Board of Directors. Contact: Vicky Unwin, +44-171-579-4200, or Shari Ford, 212-596-1560, or Renu K. Aldrich, 212-282-1929. (PRNewsFoto)[DM] LONDON UNITED KINGDOM

LONDON, April 14 /PRNewswire/ -- International business development and publishing expert Vicky Unwin has been appointed the first managing director of PRN International Europe, PRNI President Shari Ford announced today. /Photo: http://www.newscom.com/cgi-bin/prnh/19990414/HSW001E/ Unwin's appointment is a strategic milestone in PR Newswire's aggressive global expansion plans, particularly in Europe, where division PRN International has established offices in London, Paris and Frankfurt. PRN is the world leader in the electronic distribution of full-text news releases to the media and financial community. Unwin, former director of Telegraph Enterprises, part of the UK-based Telegraph Group Ltd., becomes an executive director on the PRNI Europe Board of Directors. Based in PRNI's London bureau, she joins PRNI after three years as enterprise director for both The Daily Telegraph and The Sunday Telegraph. "Vicky's international business background and experience with mergers, acquisitions and the resulting business integration process is an excellent fit for leading PRN International Europe," Ford said. "She will assist us in taking advantage of the increasing business opportunities in Europe, while a key task for her will be continuing to integrate the new components of PRNI Europe." PRNI Europe was created by PR Newswire late last year following its acquisition of NEWSdesk International, http://www.newsdesk.com, the web-based information distribution service for technology and healthcare journalists that provides public relations professionals with the most advanced Internet tools. NEWSdesk is now an integral part of PRNI Europe, which will continue to grow and expand its services across all vertical markets. The parent company, PR Newswire, is a subsidiary of United News & Media plc (Nasdaq: UNEWY), the U.K.-based international and media information conglomerate. "The future of PRN International in Europe requires the development of a truly European company that draws upon the strengths of PR Newswire," Unwin said. "The advent of the euro and the breakdown of trade boundaries within Europe provides us with a timely opportunity to increase awareness of our activities among public relations and investor relations professionals." From 1993 to 1996, Unwin headed her own international consulting business, advising British companies on investment strategies in South Africa. Previously, she spent 14 years at Reed Elsevier as international director for Reed Educational Publishing, ultimately responsible for all educational sales and publishing worldwide. PR Newswire is the world leader in the electronic distribution of full-text news releases to the media and financial community having founded the industry 45 years ago. With 29 U.S. bureaus, five overseas bureaus, an exclusive partnership with Canada NewsWire and its vast network of wire, fax, e-mail and Internet delivery, PRN serves the news release needs of public relations and investor relations professionals worldwide.