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BankAtlantic Extends Hours Again; Branch Open Until Midnight - 7 Days a Week

   BANKATLANTIC LOGO
BankAtlantic logo. (PRNewsFoto)[AS]
FORT LAUDERDALE, FL USA
          'Florida's Most Convenient Bank' Continues Offering Unique
                            Services to Floridians

    FORT LAUDERDALE, Fla., April 14 /PRNewswire-FirstCall/ -- BankAtlantic,
"Florida's Most Convenient Bank" today announced that its Kendale Lakes branch
would be extending its hours until midnight, 7 days a week, providing more
than 108 lobby hours to customers.  The Kendale Lakes branch, located in
Miami-Dade County at 8701 SW 137th Avenue, will be observing the new hours
effective Tuesday, June 1, 2004.   The Kendale Lakes new branch hours are:

    Monday - Sunday:     Lobby:         8:30 AM - Midnight
                         Drive Thru:    7:30 AM - Midnight

    Opening the Kendale Lakes branch until midnight is a continuation of
BankAtlantic's commitment to provide convenience to customers.   All customers
in the Miami-Dade market have demanding lifestyles and opening the branch to
midnight will accommodate and benefit all customers in BankAtlantic's 13
Miami-Dade locations.
    "In the busy world in which we live, many companies are offering services
outside the 'typical' timeframe.  During all hours of the night customers can
now buy donuts and coffee, get prescriptions filled or have presentations
prepared and copies made," stated Alan B. Levan, BankAtlantic Chairman and
Chief Executive Officer.  "Now BankAtlantic is joining these successful
retailers and extending hours to provide additional convenience to those who
need bank services at unusual times."
    Opening its Kendale Lakes branch until midnight is just one more unique
service of BankAtlantic's "Florida's Most Convenient Bank" initiative.  First,
the bank opened 7 days a week, then extended weekday and weekend hours, next
offered 24/7 call center service, followed by free checking for retail and
small business customers, then opened on "traditional" banking holidays,
offering free online banking and Totally Free Change Exchange coin counters,
then instituted free events for the community like Pumpkin Painting and Photos
with Santa.

    "BankAtlantic is spending in excess of $10 million annually with dozens of
products and services providing convenience to its customers.  Convenience and
great customer service has struck a very responsive chord with our customers,"
stated Levan.
    More than 144,000 new checking and savings accounts were opened at
BankAtlantic in 2003, up from 99,000 in 2002, 44,000 in 2001 and 17,000 in
2000.
    "BankAtlantic will continue to focus on offering innovative products and
services to ensure our customers' banking experience is unique, fun and
convenient," said Levan.

    About BankAtlantic:  BankAtlantic, "Florida's Most Convenient Bank" is one
of the largest financial institutions headquartered in Florida and provides a
comprehensive offering of banking services and products via its broad network
of community branches throughout Florida and its online banking division --
BankAtlantic.com.   BankAtlantic has 73 branch locations and operates more
than 200 conveniently located ATMs.  BankAtlantic is open 7 days a week* and
offers holiday hours, extended weekday hours, free online banking, Totally
Free Change Exchange coin counters, 24/7 call center service and free retail
and business checking with a free gift.  Visit the BankAtlantic Web site for
further information at http://www.BankAtlantic.com.

    * A few locations have limited hours due to building restrictions.

    BankAtlantic, "Florida's Most Convenient Bank," Contact Info:

     Public Relations:
     Contact: Hattie Harvey
     Telephone: (954) 760-5383
     Fax: (954) 760-5388
     Email: hharvey@BankAtlantic.com.

     Public Relations for BankAtlantic:
     Boardroom Communications
     Contact: Caren Berg,
     Phone: (954) 370-8999
     Fax: (954) 370-8892
     Email: caren@boardroompr.com

    About BankAtlantic Bancorp:
    BankAtlantic Bancorp (NYSE: BBX) is a financial services holding company
and the parent company of BankAtlantic and Ryan Beck & Co.  Through these
subsidiaries, BankAtlantic Bancorp provides a full line of products and
services encompassing consumer and commercial banking, brokerage and
investment banking.

     BankAtlantic Bancorp Contact Info:
     Investor Relations:
     Contact: Leo Hinkley
     Phone: (954) 760-5317
     Fax: (954) 760-5415
     Email:  InvestorRelations@BankAtlanticBancorp.com.
     Mailing Address: BankAtlantic Bancorp, Investor Relations, 1750 East
     Sunrise Blvd., Fort Lauderdale, FL 33304

     Corporate Communications:
     Contact: Sharon Lyn
     Phone: (954) 760-5402
     Fax: (954) 760-5415
     Email:  CorpComm@BankAtlanticBancorp.com

    Matters discussed in this press release may contain forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995.  Actual results, performance or achievements could differ materially
from those contemplated, expressed or implied by the forward-looking
statements contained herein.  Future performance, including continued growth
of accounts and the success and profitability of seven-day banking and the
growth initiatives, is subject to a number of risks and uncertainties, which
are, in many instances, beyond the Company's control.  In addition to the
risks and factors identified above, reference is also made to other risks and
factors detailed in reports filed by the Company with the Securities and
Exchange Commission.


SOURCE BankAtlantic




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  • http://www.bankatlantic.com
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    CONTACT:
    Leo Hinkley, Investor Relations,
    +1-954-760-5317, or InvestorRelations@BankAtlanticBancorp.com, or
    Sharon Lyn, Corporate Communications, +1-954-760-5402, or
    CorpComm@BankAtlanticBancorp.com, both of BankAtlantic Bancorp,
    Inc., fax, +1-954-760-5415; or Hattie Harvey, Public Relations
    Manager, BankAtlantic, +1-954-760-5383, or fax, +1-954-760-5108,
    or email, HHarvey@BankAtlantic.com; or Caren Berg, Boardroom
    Communications, +1-954-370-8999, or fax, +1-954-370-8892, or
    email, Caren@Boardroompr.com, for BankAtlantic