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Mitsubishi Motors Offers Authentic Rockford Fosgate(R) PUNCH(R) in U.S. Outlander

     System Introduced in All-New 2007 Outlander at New York Auto Show

    TEMPE, Ariz., April 14 /PRNewswire-FirstCall/ -- Rockford Corporation
(Nasdaq: ROFO) today announced that Mitsubishi Motors North America will
offer the legendary Rockford Fosgate PUNCH in a premium, high-output audio
system as an optional upgrade for both the LS and XLS models for U.S.
customers of Mitsubishi's all-new 2007 Outlander. Mitsubishi introduced the
Rockford Fosgate 650-watt sound system in the U.S. Outlander at the New
York Auto Show, which begins today. The Rockford Fosgate 650-watt sound
system was originally launched in the global Outlander model in Japan at
the Tokyo Motor show in October 2005.
    "The Outlander exemplifies Mitsubishi's commitment of 'Driven to
Thrill' in the sport utility vehicle market," said Mike Krebs, vice
president of product management for Mitsubishi Motors North America. "What
better way to enhance the driving experience than with a 650-watt Rockford
Fosgate best-in- class audio system that merges the driving and listening
experience into an unforgettable ride."
    "We are pleased with the reception of the Rockford Fosgate system for
the Outlander model that is currently selling in Japan; it has been very
good," said Mr. Dan Vandenbergh, Managing Director, OEM, Rockford
Corporation. "We specifically tuned the U.S. version of the system to
appeal to audio enthusiasts in the U.S. market and their distinct tastes."
    The Mitsubishi Outlander's optional Rockford Fosgate premium audio
system features 650-watt amplification with nine speakers, including a
10-inch, long-throw subwoofer in a fiberglass reinforced, acoustic
suspension enclosure. The six-disc, in-dash CD changer plays MP3 files on
CD-Rs for up to 64 hours of music playback.
    The Outlander's DSP (digital signal processor) also allows the driver
to take control of the audio system through tools including staging
controls and musical genre presets. The DSP, incorporated into the head
unit, gives the user total control over the subwoofer PUNCH(R) level. For
25 years Rockford Fosgate has delivered the PUNCH(R) -- that feeling of
power at impact. There are six levels of subwoofer PUNCH(R) sound in the
Outlander.
    The staging controls of the Rockford Fosgate system set the perfect
"sweet spot" for the driver and other listeners. Staging has three
adjustments in addition to the normal position: Stage, Live and Hall. The
Stage setting corrects left to right staging and the positioning of the
music relative to the driver. The Live setting simulates a room such as a
rock club or smaller jazz venue. More ambient sound and rear speakers come
to life when music is "Live." And the Hall setting simulates the sound
heard inside a large concert hall.
    The musical genre presets -- Classic, Jazz, Pop, Rock and Hip Hop --
are equalization curves that have been tuned by Rockford Fosgate for
maximum music performance for different styles of music. Therefore, the
audio system can be adjusted to suit the preferences of multiple drivers
and passengers, or simply to match the style of music being played.
    About Rockford Corporation (http://www.rockfordcorp.com)
    Rockford is a designer, manufacturer and distributor of
high-performance audio systems for the mobile audio aftermarket and for the
OEM market. Rockford's mobile audio products are marketed primarily under
the Rockford Fosgate, Rockford Acoustic Design and Lightning Audio brand
names.
    Brand websites include: http://www.rockfordfosgate.com,
http://www.rockfordacousticdesign.com, http://www.lightningaudio.com and
http://www.installedge.com.


SOURCE Rockford Corporation




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Related links:
  • http://www.rockfordfosgate.com
  • http://www.rockfordacousticdesign.com
  • http://www.lightningaudio.com
  • http://www.installedge.com
  • http://www.rockfordcorp.com
    CONTACT:
    Zach Luke, Marketing Director of Rockford
    Corporation, +1-480-517-3157, zach.luke@rockfordcorp.com; or Moe
    Durand, Manager, Product Communications, Mitsubishi Motors North
    America, +1-714-372-6567, M1durand@mmsa.com