Enters Public Beta with New Product Releases from Award-Winning Ad Network
Optimization Pioneer
SAN FRANCISCO, April 14 /PRNewswire/ -- Ad:Tech -- the Rubicon Project,
a company with a mission to automate the large, yet highly inefficient
advertising industry unveils an industry first: a free ad server for
website publishers, specifically designed to manage multiple ad networks.
Also released today is a new enhanced version of its ad network
optimization (ANO) service for websites looking to let the experts handle
the work of maximizing revenue from their ad space. More than 5,000
websites applied to be part of the company's private Beta; 750 were
selected to participate in the program. With today's public Beta release
any website interested in building advertising revenue through ad network
optimization and ad network management can sign up.
"Websites told us that ad network management was their #1 pain point.
So we created and defined the Ad Network Optimization category," says Frank
Addante, CEO and Founder of the Rubicon Project. "Since our launch,
websites have told us existing ad servers aren't built to effectively
manage ad networks. So today we deliver our new, free, Ad Network Ad
Server. These advancements underscore our commitment to optimizing the
relationship and revenue between websites and ad networks."
The original concept of the ad server was designed ten years ago when
all ad sales were handled by websites directly, but the marketplace has
changed. Research has revealed that as little as 20% of inventory is sold
directly by websites, while up to 80% remains unsold. That unsold ad space
is typically sent to ad networks to monetize. Some websites rely entirely
on ad networks for their advertising revenue. Existing ad servers, whether
free or fee- based, still only answer direct sales needs. They are not
designed to manage multiple ad networks and exchanges, which is now a
primary requirement for most website publishers. the Rubicon Project is
committed to solving this problem.
Free Ad Network Ad Server: Ad servers should be free. The Rubicon
Project's hosted, self-service Ad Network Ad Server helps publishers easily
manage multiple ad networks and provides consolidated, insightful reports
in one place. No more shuffling multiple browser windows and spreadsheets
while logging into five, ten or twenty different ad networks' reporting
systems. Benefits of the free Ad Network Ad Server include:
-- Freedom: Only using one ad network today? Don't have an ad server? Now
you have one. Using multiple ad networks makes you more money.
-- Free! Save Money: Save on expensive ad serving costs.
-- No More Excel: Single ad network management and reporting dashboard.
Ad Network Optimizer: For websites seeking an "automatic" product that
lets them make more money while doing less work, the Rubicon Project's new
Ad Network Optimizer is the answer. The Ad Network Optimizer leverages the
strengths of all the world's most popular ad networks. Utilizing a
combination of algorithm-driven technology, 11+ billion pieces of market
data from previously optimized ads, and a robust supply of more than 60 ad
networks, it automatically matches each impression to the best ad network
and optimal money-making opportunities. That means the Rubicon Project does
the work so websites don't have to! Additional features include:
-- Smarter Optimization Algorithms: Maximize fill rate, kill defaults,
target more precisely
-- CPM Boosting: Optimize CPM's and fill rates by geography, audience and
content
-- Ad Quality Screening: Filter out unwanted ads
-- Meet New Ad Networks: expose your inventory to a wider audience of ad
networks
-- Certified Ad Space: automatic review for the Rubicon Certified Ad
Space program
-- Guaranteed On-time Payments: One simple check every month - get paid on
time, even if networks pay late
Want to Make Mad Cash, better manage ad networks or check out our
Certified Ad Space program? Visit: http://www.rubiconproject.com
Want to learn more about ad network optimization? Check out our Golden
Eggs video: http://www.rubiconproject.com/goldeneggs
About the Rubicon Project
the Rubicon Project is an advertising technology company run by a group
of industry-experienced, aggressive and passionate renegades on a mission
to automate the large, yet highly inefficient Internet advertising
industry. While online advertising is expected to reach $27 billion in
2008, up to 80% of a websites' ad space goes unsold (directly). Unsold ad
space is sent to ad networks. Today, advertisers spread money across 300+
ad networks. In 2007, the Rubicon Project pioneered the Ad Network
Optimization category with the launch of its first product. the Rubicon
Project's Ad Network Optimizer, a self-serve solution for any size website,
uses smart matching technology to match each ad impression to the optimal
money-making opportunities. Within the first 6 months of launch, the
company optimized more than 11 billion ads and 5000 websites signed up for
the service. Other innovations include a free- hosted Ad Network Ad Server
for websites and a Certified Ad Space program to ensure safety, accuracy
and trust for ad networks (and their advertisers) when placing ads on
websites. The founders of the Rubicon Project created one of the first, and
most successful, ad servers in 1998 (L90/adMonitor) that was later acquired
by DoubleClick. Websites looking to make more money while doing less work
should visit: http://www.RubiconProject.com
Read Frank's blog at: http://www.FounderBlog.com/
SOURCE the Rubicon Project
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Related links:
http://www.rubiconproject.com
http://www.rubiconproject.com/goldeneggs
CONTACT:
Nicole Jordan of the Rubicon Project,
+1-310-207-0272, ext. 118, nicole@rubiconproject.com; Becky
Caudill of SHIFT Communications, +1-415-591-8418,
bcaudill@shiftcomm.com
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