Popular Blog to Join Web's Largest Social Music Community
LOS ANGELES, April 14 /PRNewswire/ -- Buzznet (http://www.buzznet.com),
the web's leading social media company today announced that it has acquired
Idolator (http://www.idolator.com) from Gawker Media. Launched by Gawker
Media in 2006 as a blog written by music fans for music fans, Idolator is
now the web's second most popular music blog, providing insightful
commentary on all aspects of music, including highly regarded music reviews
and recommendations.
Through the acquisition of Idolator, Buzznet will be adding one of the
most respected and innovative voices to its music community, continuing its
mission to not only have the web's largest music community, but also the
most robust. Idolator will continue to maintain its own editorial direction
under the guide of founding editor Maura Johnston. The deal will enable
Idolator to deliver expanded offerings that will bring its readers even
more of the daily music news, content and offerings they love.
"Our core focus remains on building the Buzznet music community through
the unique commentary and programming of our millions of users and Idolator
undeniably adds a compelling voice to the mix," said Scott Boyd, Buzznet's
General Manager. "Maura and the Gawker team have done a terrific job
establishing the blog as a focal point for news and original coverage of
popular music and garnering a devoted following. This deal also perfectly
complements our recent acquisition of Stereogum, the web's most popular
music blog, and will provide Idolator with more resources, enabling Maura
to continue building upon the blog's great success."
Nick Denton, founder and publisher of Gawker Media said, "Audiences for
music news are dispersed among a myriad of different sites and blogs. Under
Maura, Idolator became the number two music blog, but the title will be
best served by being part of a larger music offering, both for resources
and to achieve greater reach for advertisers. Buzznet, which has also
recently acquired the top music blog, Stereogum, is the web's biggest music
community; it's the natural acquirer, and will be able to make more of
Idolator than we could."
About Buzznet
Buzznet's unique social media platform empowers millions of music fans
with the stage to create the most in-depth socially programmed music
experiences around the artists they love. Users express themselves, connect
with friends and socialize around the topics they are passionate about,
sharing millions of photos, videos and blog posts every day. The site is
also home for communities created by top bands and social trendsetters, and
has established itself as the premier destination for music and pop
culture. For more information visit http://www.buzznet.com.
SOURCE Buzznet
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Related links:
http://www.buzznet.com
http://www.idolator.com
CONTACT:
Jennifer Garnick, VP, Public Relations of
Buzznet, +1-213-985-7297, jgarnick@buzznet.com
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