Thousands of attendees gather at the McEnery Convention Center in San Jose
to see the latest embedded technologies and experience live product
teardowns
SAN FRANCISCO, April 14 /PRNewswire/ -- TechInsights
(http://www.techinsights.com/) today kicked off the Embedded Systems
Conference Silicon Valley (http://www.techinsightsevents.com/web/esv/home),
bringing together attendees and exhibitors to learn, collaborate and
innovate at the McEnery Convention Center in San Jose. The conference will
take place today through Friday, with 10,000 attendees and 350 exhibitors.
During the next four days, conference attendees will be able to attend
more than 250 tutorial sessions, from 90-minute instruction sessions to
day- long in-depth lessons. Included in these sessions is the opportunity
for attendees to participate in a new Build Your Own Embedded System Track
(http://www.cmpegevents.com/web/esv/byoes) with the ARTiGO embedded
development kit.
This week attendees will participate in educational and entertaining
events including:
-- "20 Years of Embedded Systems,"
(http://www.cmp-egevents.com/web/esv/event-highlights/overview) ESC
Silicon Valley will feature a multimedia Keynote Address, presented by
industry veteran Jack Ganssle.
-- Industry Addresses (http://www.cmpegevents.com/web/esv/industryaddress)
presented by Microsoft and Sun Microsystems discussing the unlimited
present and future opportunities for the embedded industry.
-- Exciting live product teardowns
(http://cmp-egevents.com/web/esv/event-highlights/teardowns) including:
-- Gibson Robot Guitar: Attendees will get to see how this guitar is
able to automatically tune to a range of standard and alternative
tunings at the touch of a button.
-- SuitSat: Attendees will have the chance to view the electronics that
were used in an out-of-service space suit from the International
Space Station.
-- Sony OLED TV: Attendees can explore the embedded systems that went
into breaking new ground in technology, panel thinness and contrast
ratio.
-- Sony Rolly: Attendees can see how this hot new gadget -- that's not
even available in the U.S. yet -- plays MP3 files and dances to the
music, incorporating Bluetooth and 2 Gbytes flash memory.
-- Rock the '80's Party to celebrate the 20th year of the Embedded Systems
Conference
-- Smart Car Give Away: All the rage in Europe, ESC Silicon Valley will be
giving away a smartfourtwo passion coupe (approximate value $15,000) to
one registered attendee.
On April 15, the show will gain even more momentum as the exhibit floor
opens featuring more than 300 companies including AMD, Cisco Systems,
Intel, Mentor Graphics, Microsoft, National Instruments, Texas Instruments
and Sun Microsystems.
For more information on the 2008 ESC Silicon Valley visit:
http://www.techinsightsevents.com/web/esv/home
About ESC
ESC is where the global design engineering community gathers to learn,
collaborate and celebrate innovation. Held in Silicon Valley, Boston and
India, the Embedded Systems Conference empowers the global design
engineering community with hundreds of essential technical training classes
and accreditation opportunities. For more information and to register for
our events visit http://www.embedded.com/esc/sv.
About TechInsights (http://www.techinsights.com)
TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators
of Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as
EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences
and Portelligent, TechInsights is the leading dedicated information and
services business serving the worldwide electronics market. For more
information, please visit http://www.techinsights.com. TechInsights is a
division of United Business Media (http://www.unitedbusinessmedia.com/), a
global provider of news distribution and specialist information services
with a market capitalization of more than $2.5 billion.
Contact:
Jessica Devaney or Leslie Denson, Horn Group (on behalf of TechInsights)
jdevaney@horngroup.com / ldenson@horngroup.com
617.431.1020
SOURCE TechInsights
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Related links:
http://www.techinsights.com
http://www.embedded.com/esc/sv
CONTACT:
Jessica Devaney, jdevaney@horngroup.com, or
Leslie Denson, ldenson@horngroup.com, both of Horn Group,
+1-617-431-1020, for TechInsights
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