ST. PETERSBURG, Fla., April 15 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE: POS) today announced that Michael G.
Bechtol, has been named President and Chief Operating Officer. In this newly
created role, Mr. Bechtol will have overall management responsibility for the
day to day activities of the company's operating business units, which include
the Core Domestic Business, Catalina Health Resource, Catalina Marketing
International and Catalina Marketing Research Solutions. Mr. Bechtol will
also oversee information technology, operations, corporate marketing and human
resources. Daniel D. Granger will retain the title of Chairman and Chief
Executive Officer.
Mr. Bechtol joined the company in 1986 and has held a wide variety of
management positions, most recently as President, Catalina Marketing
International. Prior to leading the International business, Mr. Bechtol held
the position of President of Catalina Marketing Services, where he was
responsible for all U.S. sales, marketing, operations and client services. He
has also held the titles of Executive Vice President of Retail and Executive
Vice President of Manufacturer Sales, where he managed the recruiting and
development of many current Catalina managers and staff members. Prior to
joining Catalina Marketing, Mr. Bechtol spent 14 years with the Southern
California division of Lucky Stores, Inc., holding positions in store
management, divisional labor management and in-store systems.
Mr. Granger stated, "Mike has been an integral part of Catalina's growth
over the past 16 years and I am extremely pleased that he has accepted the
Chief Operating Officer role. Mike and I will work closely together, with
Mike focusing on day to day operations while I focus on the long term
strategic vision for the company. I am confident that, under the management
and leadership of Mike Bechtol, Catalina Marketing Corporation will continue
to be regarded as the leader in behavior-based marketing."
In addition to Mr. Bechtol's promotion, the company has announced that
David Diamond, President of Emerging Business and Chief Vision Officer, will
be leaving his full-time employment with the company, but will continue his
relationship with Catalina Marketing Corporation in a consulting capacity.
Mr. Granger commented, "David has made significant contributions to our
organization during his seven years of service and I look forward to
continuing to work with David on special projects in his role as a
consultant."
Based in St. Petersburg, Florida, Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its operating divisions, Catalina
Marketing offers an array of behavior-based promotional messaging, product
sampling, loyalty programs, direct to patient information and market research
services. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Daniel D. Granger, Chairman and Chief
Executive Officer, Catalina Marketing Corporation,
+1-727-579-5000
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