Subservient Chicken Strikes Again With Spicy TenderCrisp Chicken Sandwich

Subservient Chicken Strikes Again With Spicy TenderCrisp Chicken Sandwich

		BURGER KING LOGO Burger King logo. (PRNewsFoto)[AS] MIAMI, FL USA

		BURGER KING SPICY TENDERCRISP CHICKEN SANDWICH Subservient Chicken strikes again with Spicy TenderCrisp Chicken Sandwich. (PRNewsFoto)[AG] MIAMI, FL USA

No Word From Subservient Chicken on Relationship With Burger King Corporation, but That Could Be Because Subservient Chicken Can't Speak; Subservientchicken.com also Mum; However, 46 Million Hits (and Counting) to Site Say Something MIAMI, April 15 /PRNewswire/ -- Sources close to Burger King Corporation and the Subservient Chicken both confirmed today that the Subservient Chicken has indeed been spotted with Burger King Corporation's new Spicy TenderCrisp Chicken Sandwich, set to launch nationally on Monday, April 19. This follows on the heels of the successful introduction of the TenderCrisp Chicken Sandwich last month. Since its debut on March 19, the TenderCrisp Chicken Sandwich has been a hit with Guests, steadily rising in sales at an average of nine percent week-over-week. (Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO Photo: http://www.newscom.com/cgi-bin/prnh/20040415/FLTH026 ) The new Spicy TenderCrisp Chicken Sandwich pairs the popular TenderCrisp chicken filet -- tender and juicy on the inside and crisp and flavorful on the outside -- with a rich and bold spicy sauce for the ultimate mouth whuppin' spicy chicken sandwich that provides great taste, not just heat. "At BURGER KING(R) restaurants, our Guests can always have it their way," said Russ Klein, chief marketing officer, Burger King Corporation. "Subservient Chicken is a powerful and certainly memorable visual message to our Guests that when they visit with us, they have options beyond simply letting them 'hold the pickle.' They are in charge." Subservient Chicken quietly began its run into pop culture consciousness several weeks ago -- suspiciously close to the debut of the TenderCrisp Chicken Sandwich. Even more recently, Subservient Chicken received a huge boost in popularity as the star of its very own Internet site, http://www.subservientchicken.com, which has attracted more than 46 million hits (and counting) since its launch on April 7. Visitors can command the Subservient Chicken to perform various tasks by typing words or phrases into a command box. The site is so popular, its creators say, that it garners over several hundred thousand viewers a day, who each spend on average almost seven minutes per visit in their attempt to find a new task for Subservient Chicken to perform. Some visitors, however, are simply trying to figure out what on earth Subservient Chicken is doing after a command is entered. Visitors to subservientchicken.com have not failed to notice that the site sports a Burger King Corporation logo and a link to http://www.bk.com. Mr. Klein declined to comment on the nature, terms or length of the company's relationship with Subservient Chicken nor on Subservient Chicken's rumored role in either the creation or promotion of the two TenderCrisp Chicken Sandwiches. He did, however, say that it has been "nice to both work with and offer compliant poultry." According to the company, each Spicy TenderCrisp Chicken Sandwich is obediently, some would say subserviently, made to order and begins with a 5.2 oz. whole chicken breast filet fried to golden perfection. It is placed on the same billowy Corn-Dusted Bun as the original TenderCrisp Chicken Sandwich and is then topped with the spicy sauce -- made of aged cayenne pepper, mayonnaise and other high-quality ingredients -- fresh lettuce and juicy red ripe tomatoes. Guests who would like an even spicier experience can request extra sauce on their freshly made Spicy TenderCrisp Chicken Sandwich. The suggested retail price for the base sandwich is $3.29 and $4.99 for the value meal. About Burger King Corporation We Take Pride in Serving Our Guests the Best Burgers and a Variety of Other Great-Tasting, Healthy Foods Cooked Over an Open Fire. That's What We're All About. The BURGER KING(R) system operates more than 11,285 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion. To learn more about BURGER KING, please visit the company's website at http://www.burgerking.com.