New business group strengthens company focus on innovative mobile consumer
experiences.
REDMOND, Wash., April 15 /PRNewswire-FirstCall/ -- Microsoft Corp. has
completed its acquisition of Danger, Inc., the company announced today.
Danger's expertise in building great, intuitive client software for mobile
handsets connected to powerful hosted back-end services fosters rich
consumer experiences in communication, media sharing, entertainment and
personalization. The combined force of Danger and Microsoft strengthens the
company's ability to provide innovative mobile experiences to more
consumers.
(Logo: http://www.newscom.com/cgi-bin/prnh/2000822/MSFTLOGO)
Danger will become a part of the new Premium Mobile Experiences (PMX)
team, a group within the Mobile Communications Business (MCB) of the
Entertainment and Devices Division at Microsoft. The PMX team focuses on
consumer-facing mobile projects and is led by Roz Ho, corporate vice
president of Premium Mobile Experiences, reporting to Andy Lees, senior
vice president of the MCB. Danger co-founders Matt Hershenson and Joe Britt
will join the new organization, reporting directly to Ho.
"We imagine a mobile experience that embraces sharing and celebrating
relationships and personal moments," Ho said. "Combining Danger and
Microsoft talents together in the Premium Mobile Experiences team is how
we're going to deliver cool, new, fun mobile experiences to consumers. We
want people to smile every time they look at their phone."
The Danger mobile Internet platform, which connects people to their
social circles and other rich content, is an integrated end-to-end solution
that enables people to interact with their friends, social communities and
content through the Internet and Internet services.
"At Danger, we created a fun and easy-to-use mobile experience for
today's Internet-savvy consumer," Britt said.
Hershenson added, "As we combine our team and technologies with
Microsoft, we see a clear path to evolving that experience and delivering
it to an even broader group of consumers."
Danger employees will continue to work from their current offices.
Financial terms of the acquisition have not been disclosed.
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
SOURCE Microsoft Corp.
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Related links:
http://www.microsoft.com
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CONTACT:
pr.mspx./ /CONTACT: Weber Shandwick,
+1-425-452-5400, usmcb@webershandwick.com, for Microsoft Corp.
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