Innovative, social-networking community for engineers offers total prize
value of more than $100,000
SAN FRANCISCO, April 15 /PRNewswire-FirstCall/ -- TechInsights
announced today the launch of the Microchip PIC32 Design Challenge
(http://www.myPIC32.com), a year-long contest and community sponsored by
Microchip Technology Inc. and Digi-Key Corporation.
The goal of the design challenge is to foster a social community where
designers can build, test and display their embedded 32-bit designs to
peers with blogs, videos and forums by using the Microchip's PIC32 Starter
Kit, an easy to use, all-in-one, PIC32-based module. The challenge is
organized in four phases -- Paper Design, Hardware Design, Software Design
and Final Prototype. Each phase has its own deadline and eliminates a
certain number of contestants.
The design challenge's interactive community is made up of registered
members who rate each of the contestant's designs according to established
design criteria. Three industry expert judges as well as member peers will
vote each week to see which contestants move to the next phase.
In addition, each week, members will be eligible for prizes that exceed
$100,000 based on their community participation and activity. The grand
winner will receive a home theater system valued at $8,000, which will be
awarded at the Embedded Systems Conference San Jose on April 1, 2009 in
Silicon Valley.
"This design challenge is a great opportunity for engineers to show
their expertise in 32-bit design. And the social aspect of peers rating,
voting and even collaborating on the best designs will make it even more
exciting," said Richard Nass, Editor in Chief of Embedded Systems Design
and Judge.
Terry West, PIC32 Marketing Manager at Microchip, agrees. "With over
$100,000 in prizes, the Microchip PIC32 Design Challenge is more than just
a design contest -- it is a unique opportunity for the design community to
see some of the world's best engineers push the limits of creativity and
skill to participate in leading-edge 32-bit designs using Microchip's new
PIC32 microcontroller."
"We are very excited for the opportunity to partner with Microchip and
TechInsights as the exclusive distributor on the MyPIC32 Design Contest,"
added Tony Harris, Vice President of E-Commerce at Digi-Key. "As a provider
of the industry's preeminent Website for design engineers, OEMs and
purchasers, Digi-Key adds a great solution to the design contest. We look
forward to driving traffic for our contest partners, and, as always,
efficiently and expeditiously delivering product into the hands of the
engineering community."
For contest rules, eligibility requirements and to register, visit
http://www.myPIC32.com.
About TechInsights
TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators
of Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as
EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences
and Portelligent, TechInsights is the leading dedicated information and
services business serving the global electronics market. For more
information, please visit http://www.techinsights.com. TechInsights is a
division of United Business Media (http://www.unitedbusinessmedia.com/), a
global provider of news distribution and specialist information services
with a market capitalization of more than $2.5 billion.
About Microchip Technology
Microchip Technology Inc. (Nasdaq: MCHP) is a leading provider of
microcontroller and analog semiconductors, providing low-risk product
development, lower total system cost and faster time to market for
thousands of diverse customer applications worldwide. Headquartered in
Chandler, Arizona, Microchip offers outstanding technical support along
with dependable delivery and quality. For more information, visit the
Microchip website at http://www.microchip.com.
About Digi-Key Corporation
One of the world's fastest growing distributors of electronic
components, Digi-Key has earned its reputation as an industry leader
through its total commitment to service and performance. As a full-service
provider of both prototype/design and production quantities of electronic
components, Digi-Key has been ranked #1 for Overall Performance for 16
consecutive years from among the nation's more than 200 distributors (EE
Times Distribution Study/May 2007). Offering more than a million products
from over 400 quality name-brand manufacturers Digi-Key's commitment to
inventory is unparalleled. Access to the company's broad product offering
is available 24/7 at Digi-Key's top-rated website, http://www.digikey.com.
Contact
Alix Raine
United Business Media LLC
516 562 7827
araine@ubm-us.com
SOURCE TechInsights
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Related links:
http://www.techinsights.com
http://www.myPIC32.com http://www.unitedbusinessmedia.com
http://www.microchip.com http://www.digikey.com
http://www.prnewswire.com/comp/181993.html /
CONTACT:
Alix Raine of United Business Media LLC,
+1-516-562-7827, araine@ubm-us.com
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