Market Intelligence Data Transfer Plays Key Role in Providing Market
Intelligence for Airline Planning, Revenue Optimization
BRADENTON, Fla., April 16 /PRNewswire-FirstCall/ -- Shepherd Systems, a
subsidiary of Galileo International and a leading provider of marketing
intelligence software and services for the travel industry, today announced
that the rapidly growing Qatar Airways has upgraded from Shepherd Systems'
Market Impact System to MarketMaster(SM) for its Internet-based market
intelligence system. The upgrade will provide analysis of key market
information to help Qatar Airways make planning decisions regarding
flight/equipment scheduling, and sales and marketing that impact its growth
and profitability.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020729/GALILEOLOGO2 )
MarketMaster is a sophisticated market and sales system that provides
detailed analysis of existing, new and potential routes based on an airline's
competitive market performance broken down by class of service mixes.
MarketMaster enables airlines to identify and target those markets and
agencies that represent the highest incremental revenue opportunities.
By expanding the quantity and depth of market intelligence data (known as
market intelligence data transfer or MIDT) and the frequency with which it
processes its data, Qatar has gained a competitive edge in its capacity to
monitor key market shifts and evaluate the impact of network adjustments.
This reporting helps Qatar and other airlines evaluate fare types, markets and
distributors to guide an airlines' decision-making process to maximize its
return on investment.
"When we first started working with Shepherd Systems three years ago, we
were cautious about the usefulness of investing in MIDT, but results have
shown that these data are the best source of market and competitive insight,
and the Shepherd technology is invaluable in providing us with the
intelligence we need to make fact-based, timely decisions for our business,"
said Akbar Al-Baker, CEO, Qatar Airways. "When Qatar Airways was in its
infancy, many assumed that we would not find use for sophisticated technology
and data used by mega carriers. However, we have used Shepherd Systems' tools
and their ability to analyze MIDT data to support our core strategies and
enable our growth into a world-class airline with an unmatched reputation for
excellence. Our recent order of A380 aircraft is testament to our successful
planning decisions and commitment to continued growth."
"Qatar Airways is a unique carrier and we have followed their development
with great interest," said Mike Malik, President and CEO, Shepherd Systems.
"We are extremely pleased that under Mr. Al-Baker's outstanding leadership,
our Market Impact analysis system has helped facilitate their rapid growth and
success. We will continue to offer advanced technology and assistance to aid
them in their planning processes and support their strategic goals."
MarketMaster is one component within a suite of systems offered by
Shepherd Systems that supports the work of the network planning and
scheduling, revenue management and sales departments of airlines. The systems
are available via the Internet and require no installation of hardware or
software, minimizing cost and time necessary to become a productive user of
the systems.
About Qatar Airways
Qatar Airways, based in Doha, Qatar, is one of the world's fastest growing
airlines. Building its success on premium customer service levels, Qatar
Airways is expanding its route network and adding more aircraft to its fleet.
By the end of 2004, Qatar Airways will fly to 50 destinations and have a fleet
of more than 35 aircraft. For more information, visit http://www.qatarairways.com.
About Shepherd Systems
Shepherd Systems is an industry leader in the provision of sales and
marketing intelligence systems and services within the travel industry. The
company's customer base includes 42 international and U.S. major airlines. As
a subsidiary of Cendant Corp.'s (NYSE: CD) Galileo International, Shepherd
Systems is a leader in airline marketing intelligence and sales force
automation products. These products include: executive information, sales
manager and sales representative systems that integrate travel agent Global
Distribution Service bookings (MIDT), flown revenue and Airline Reporting
Corporation/Bank Settlement Plan sales data. In addition, Shepherd Systems
provides Galileo MIDT to the industry. For more information about Shepherd
Systems, visit http://www.ShepherdSystems.com.
SOURCE Shepherd Systems; Qatar Airways
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Related links:
http://www.galileo.com
http://www.qatarairways.com
http://www.ShepherdSystems.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20020729/GALILEOLOGO2
CONTACT:
Julie Shepherd, PR Consultant for Galileo -
Cendant TDS, +1-847-669-0633, julie@accentuatepr.com
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