AMSTERDAM, April 16 /PRNewswire-FirstCall/ -- Tommy Hilfiger continues
to bring music and fashion together with the global launch of TommyTV
(http://www.tommytv.com), an online evolution of the Hilfiger Sessions
music series, staged in creative collaboration with Sony BMG Europe, that
brings the excitement of live music to audiences around the globe.

    TommyTV, which goes live today, builds on the existing success of The
Hilfiger Sessions, a series of established and successful music events. The
Hilfiger Sessions feature high profile artists playing with new and
upcoming talent in intimate gigs in cities around the world, with recent
Sessions taking place in Madrid, Berlin and Amsterdam hosted by artists
such as Wyclef Jean and Kelly Rowland.

    The live recordings of The Hilfiger Sessions form the centrepiece of
TommyTV, allowing music fans to enjoy exclusive content and experience the
thrill of live musical performances via unprecented online video
presentation. TommyTV features:

    - Exclusive content from the global Hilfiger Sessions concerts.

    - Exclusive artist interviews and backstage footage.

    - The chance to discover new music talent or for new artists to be
discovered through the Hilfiger Auditions.

    Tommy Hilfiger said: "I have always been inspired by music and our
Company was one of the first to truly fuse fashion and music through a
variety of initiatives. The launch of TommyTV takes our musical heritage to
the next level by offering the exclusive Hilfiger Sessions performances to
a wider audience. With Sony BMG as our partner, we are thrilled to be at
the forefront of bringing music and fashion together with the latest
technological and online innovations."

    Fred Gehring, CEO Tommy Hilfiger Group, said: "We first started the
Hilfiger Sessions' concerts out of our love for live music and a pure
desire to support upcoming talent. The Sessions grew to develop major
followings in cities across Europe, and we have been actively seeking ways
to bring the amazing spirit of these live evenings to a broader audience.
We are extremely excited to unveil TommyTV as a highly innovative new
platform which will inspire and extend the Sessions as well as
strengthening our brand's commitment to its heritage of music," commented
Fred Gehring.

    Maarten Steinkamp, CEO Sony BMG Europe, said: "Great live music
provides an audience with a truly unique shared experience, and the
partnership of SONY BMG and Tommy Hilfiger, on TommyTV, allows an even
wider audience to enjoy that excitement. In a digital age we are looking
for innovative and engaging ways to bring our excellent content to our
customers, TommyTV will give online exposure to a wide range of popular and
established Sony BMG artists, as well as a vibrant mix of new and upcoming
talent."

    The TommyTV online experience

    Alongside featuring globally renowned superstars and up and coming new
talent, TommyTV will also offer music fans many other community and
interactive options. The multimedia platform will stream across four
segments, utilizing state-of-the-art Papervision3D technology to further
enhance the online viewing experience.


    Sessions
    - Unique live clips
    - Exclusive backstage footage (rehearsals, interviews)
    - Session photos
    - Information on upcoming sessions
    Auditions
    - A new channel for new and upcoming talent
    - The ability to upload your own music
    - Competitions
    Artists
    - Premium content from SONY BMG's archives
    - Including live performances and interviews with artists
    My TommyTV
    - Create playlists of your favourite TommyTV clips
    - Manage your own account
    - Subscribe to a regular news update
    The Hilfiger Sessions    Now in its third year, The Hilfiger Sessions have enabled a fashion and
music-loving audience to enjoy an electrifying mix of music styles and
cultures in an intimate atmosphere. Founded in Amsterdam, The Hilfiger
Sessions - an ongoing series of jam sessions coupling established and local
and new musicians - have grown into a European phenomenon. The launch of
the TommyTV online experience will bring the Sessions to an even wider
audience.

    Partnerships

    Launched by Tommy Hilfiger, Fred Gehring, CEO Tommy Hilfiger Group and
Maarten Steinkamp, CEO Sony BMG Europe, TommyTV is a strategic and creative
collaboration that offers premium channel content featuring internationally
successful Sony artists and emerging talent. The exclusive partnership with
Sony BMG Europe - the second largest record company in the world - also
brings unique live and previously unavailable material from Sony artists to
TommyTV. The TommyTV concept and online platform has been designed and
developed by cross media architects Media Republic (
http://www.mediarepublic.com). Tommy Hilfiger and Sony BMG have also
partnered with YouTube(tm) and Joost(tm) in order to feature TommyTV
content in online communities around the world.

    The Tommy Hilfiger Group

    Tommy Hilfiger is a leading premium lifestyle brand and one of the
largest designer apparel brands globally. Tommy Hilfiger Group, through its
subsidiaries, designs, sources and markets men's and women's casual wear,
sportswear, jeans, children's wear and footwear. The Group's products can
be found in its network of dedicated retail stores in Europe, the United
States and Canada, as well as in leading specialty and department stores
throughout Europe and North America. Through over 40 licensees, Tommy
Hilfiger-branded products, including a broad array of related apparel,
accessories, fragrance and home furnishings, are distributed worldwide,
including in Mexico, Central and South America, Japan, Australia India,
China and elsewhere throughout Asia.

    SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture
with a roster of current artists that includes a broad array of both local
artists and international superstars, as well as a vast catalogue that
comprises some of the most important recordings in history. SONY BMG is 50%
owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

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