Forcier discusses advancing vehicle safety through electronic innovation
and collaboration at the 2008 SAE World Congress
FARMINGTON HILLS, Mich., April 16 /PRNewswire/ -- According to the
National Highway Traffic Safety Administration (NHTSA), vehicle-related
fatalities have remained constant for nearly a decade at approximately
40,000 deaths per year. Advancements in vehicle safety, designed to help
reduce that alarming statistic, hinge on the research and development of
advanced electronic technologies.
"Our premise is simple - vehicle safety is the next frontier for
automotive electronics," said Jason Forcier, president North America,
automotive electronics, Robert Bosch LLC. "Active safety technologies like
forward collision warning, predictive braking and lane departure warning
are helping to improve a driver's safety by completely avoiding or
decreasing the severity of crashes."
Bosch's automotive electronics division continues its commitment to
raising the bar on vehicle safety through linking various safety
innovations. The company's Vehicle Motion & Safety (VMS) is one example of
this effort. VMS creates a network including all systems and components
relevant to vehicle motion, which often are already available in the
vehicle. The resulting functions will have the ability to inform, alert and
support the driver as the situation requires, or even to intervene
independently in emergencies. This will further optimize driving safety,
comfort and agility.
"In addition to innovation, collaboration is essential for advancing
safety," said Forcier. "The industry - automakers and suppliers -
legislators, regulators and consumer advocacy groups must work in unison to
achieve technology neutral legislation and a common understanding among
consumers of the benefits of these safety technologies."
On Tuesday, April 15, Forcier participated on an "Electronics:
Expectations and Opportunities" panel at the 2008 SAE World Congress where
he discussed this topic as well as industry expectations of advanced
electronics.
In addition to Forcier's discussion at the 2008 SAE World Congress,
Bosch hosted "AUTOSAR at Bosch," on Monday, April 14, at the Marriott
Detroit Renaissance Center hotel, discussing how the Automotive Open System
Architecture (AUTOSAR) will be introduced in Bosch products. Also, the
company presented 13 technical papers and for the fourth year in a row,
will serve as the SAE World Congress Banquet Afterglow sponsor on Thursday,
April 17, at Seldom Blues in Detroit.
The Bosch Group is a leading global supplier of technology and
services. In the areas of automotive and industrial technology, consumer
goods, and building technology, some 272,000 associates generated sales of
46.1 billion euros ($63.2 billion) in fiscal 2007. The Bosch Group
comprises Robert Bosch GmbH and its roughly 300 subsidiary and regional
companies in over 50 countries. This worldwide development, manufacturing,
and sales network is the foundation for further growth. Bosch spends more
than three billion euros each year for research and development, and in
2006 applied for over 3,000 patents worldwide. The company was set up in
Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision
Mechanics and Electrical Engineering."
In North America, the Bosch Group manufactures and markets automotive
original equipment and aftermarket products, industrial automation and
mobile products, power tools and accessories, security technology,
thermo-technology, packaging equipment and household appliances. For more
information on the company, visit http://www.bosch.us .
SOURCE Robert Bosch LLC
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Related links:
http://www.bosch.us
CONTACT:
Cheryl A. Kilborn of Robert Bosch LLC,
+1-248-876-1167, cheryl.kilborn@us.bosch.com
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