Host Communications Expands Relationships Within the Big Ten Conference
ATLANTA, April 17 /PRNewswire/ -- Host Communications, Inc., a wholly
owned subsidiary of Bull Run Corporation (Nasdaq: BULL), has recently reached
agreements with Purdue University and the University of Michigan. Host
Communications has been a frontrunner in collegiate sports marketing since
1974, and now fully represents 12 high-profile institutions and four athletic
conferences including Florida State, Notre Dame, Tennessee, Texas, and the
Southeastern Conference. Additionally, the company has long been the
exclusive marketer of the NCAA.
Under a three-year contract with Purdue University, Host Communications
will have the exclusive sales and marketing rights to coaches' television
shows; radio play-by-play and coaches' shows; and game-day programs for
football, and men's and women's basketball. The Purdue Division of
Intercollegiate Athletics selected Host Communications after a competitive
bidding process. In exchange for exclusive rights, the company pays a
guaranteed rights fee to Purdue.
"Purdue is an exceptional institution, and we look forward to working with
the entire staff to build upon what we see as a phenomenal marketing
opportunity and partnership," said W. James Host, Host Communications' Chief
Executive Officer. "We're proud to add Purdue to our roster of collegiate
relationships and anticipate many great successes together."
Additionally, the Bull Run subsidiary recently entered into a five-year
agreement with the University of Michigan, under which Host Communications
will have the exclusive radio network advertising sales and marketing rights
for Michigan football and men's basketball.
Robert S. Prather, Jr., President and CEO of Bull Run Corporation,
commented, "We are thrilled to add such outstanding universities to our
collegiate business. Purdue and Michigan are two of the finest sports
programs in the country. We are also excited about expanding our
relationships within the Big Ten Conference."
Bull Run, through Host Communications, provides affinity, multimedia,
promotional and event management services to universities, athletic
conferences, associations and corporations. Bull Run also has significant
investments in Gray Communications Systems, Inc., an owner and operator of 13
television stations and four newspapers; Rawlings Sporting Goods Company,
Inc., a leading supplier of team sports equipment in North America; iHigh
Inc., a marketing company focused on high school students; and Sarkes Tarzian,
Inc., an owner and operator of two television stations and four radio
stations.
SOURCE Bull Run Corporation
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Related links:
http://www.bullruncorp.com
Company News On-Call:
http://www.prnewswire.com/comp/232438.html or fax,
800-758-5804, ext. 232438
CONTACT:
Robert S. Prather, Jr., President & CEO of
Bull Run Corporation, 404-266-8333, or W. James Host, CEO of Host
Communications, Inc., 859-226-4202
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